Category: Analysis & Opinions

The Cashless Effect | Behavioural Science in Banking

Cashless payments are internationally the preferred method of transaction today. This has not only been [...]

The Lucky Loyalty Effect | Behavioural Science in Banking

When shopping at your favourite store (or online retailer, as of late), do you ever [...]

Present Bias | Behavioural Science in Banking

As technology and social media make our interactions so instant, it can become hard to [...]

The Goal Gradient Effect | Behavioural Science in Banking

What is the Goal Gradient Effect? Whether we are acting as students, employees or consumers, [...]

SFA Virtual Event: Fundamentals of Open Banking

Open Banking is revolutionising the game for financial services today, and empowering account users like [...]

What Role will Behavioural Science Play in the Future of Banking?

Moneythor Behavioural Science Series with Klaus Wertenbroch. Moneythor’s behavioural science series, a four-part collection of [...]

The Spacing Effect | Behavioural Science in Banking

What is the Spacing Effect?  We retain information better when we receive it repeatedly over [...]

Open Banking – A Global Outlook

Since the launch of the second Payment Services Directive (PSD2) in Europe, there has been [...]

Blindspot Bias | Behavioural Science in Banking

What is a blind spot bias? A blind spot bias is a cognitive bias that [...]

How can Behavioural Science Improve Financial Wellbeing amongst customers?

Moneythor Behavioural Science Series with Klaus Wertenbroch. Moneythor’s behavioural science series, a four-part collection of [...]

The Zeigarnik Effect | Behavioural Science in Banking

Have you ever been kept up at night worrying about a task you still have [...]

The 5 pillars for building trust in financial services

In order for banks to keep their customers, they need to build and maintain high [...]

Temptation Bundling | Behavioural Science in Banking

How can coupling indulgent and instantly gratifying behaviours with beneficial behaviours that have long-term benefits [...]

The Future of Digital Banking in Singapore

Q&A Interview with Nauman Bashir & Olivier Berthier We sat down with Nauman Bashir, Managing [...]

A Guide to Profitability for Digital Banks

The Long Road to Profitability Growth at all costs is a prominent business model used [...]

Reactance | Behavioural Science in Banking

What happens when you nudge people too far and they lose a sense of control? [...]

Say Hello to Your Own Google Pay Features

Google recently unveiled new updates to their Google Pay platform and simultaneously launched Plex by [...]

Singapore’s Answer to Open Banking – SGFinDex

Open Banking started in Europe as a way to democratise data and give customers more [...]

What Could Go Wrong? The Benefits and Pitfalls of Behavioural Science in Banking

Moneythor Behavioural Science Series with Klaus Wertenbroch. Moneythor’s behavioural science series, a four-part collection of [...]

When Banking and Behavioural Science Collide

Moneythor Behavioural Science Series with Klaus Wertenbroch. Moneythor’s behavioural science series, a four-part collection of [...]

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Considerations when choosing a SaaS deployment

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