Tag: behavioural science

Sunk Cost Fallacy | Behavioural Science in Banking

Are you one of those people who can’t seem to give up on something you [...]

Autonomy Bias | Behavioural Science in Banking

What is autonomy bias? Do you find yourself ignoring advice and recommendations even when they [...]

Salience Bias | Behavioural Science in Banking

What is salience bias? Our choices are driven by the information that is communicated to [...]

The Certainty Effect | Behavioural Science in Banking

Have you ever been in a situation where your conviction about an issue makes it [...]

Confirmation Bias | Behavioural Science in Banking

As rational human beings, we would like to believe that our opinions and viewpoints are [...]

The Framing Effect | Behavioural Science in Banking

Our decisions vary substantially based on how we receive, perceive and understand information. The same [...]

The Cashless Effect | Behavioural Science in Banking

Cashless payments are internationally the preferred method of transaction today. This has not only been [...]

The Lucky Loyalty Effect | Behavioural Science in Banking

When shopping at your favourite store (or online retailer, as of late), do you ever [...]

The Goal Gradient Effect | Behavioural Science in Banking

What is the Goal Gradient Effect? Whether we are acting as students, employees or consumers, [...]

What Role will Behavioural Science Play in the Future of Banking?

Moneythor Behavioural Science Series with Klaus Wertenbroch. Moneythor’s behavioural science series, a four-part collection of [...]

Blindspot Bias | Behavioural Science in Banking

What is a blind spot bias? A blind spot bias is a cognitive bias that [...]

How can Behavioural Science Improve Financial Wellbeing amongst customers?

Moneythor Behavioural Science Series with Klaus Wertenbroch. Moneythor’s behavioural science series, a four-part collection of [...]

The Fresh Start Effect | Behavioural Science In Banking

Have you ever wondered why New Year’s resolutions are so popular? It turns out that [...]

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