Tag: bitesize behavioural science
The Transparency Effect | Behavioural Science in Banking
In Nudge, Thaler and Sunstein introduced nudges as a manner of encouraging better decision making [...]
Salience Bias | Behavioural Science in Banking
What is salience bias? Our choices are driven by the information that is communicated to [...]
Social Proof | Behavioural Science in Banking
Imagine this: you are looking to buy a new pair of walking shoes. You go [...]
The Default Effect | Behavioural Science in Banking
When it comes to decision making, people are sometimes lazy. Decision fatigue is a very [...]
The Certainty Effect | Behavioural Science in Banking
Have you ever been in a situation where your conviction about an issue makes it [...]
Rewards | Behavioural Science in Banking
We know that financial wellness is intrinsically linked to overall wellbeing, and as such, forming [...]
The Framing Effect | Behavioural Science in Banking
Our decisions vary substantially based on how we receive, perceive and understand information. The same [...]
The Cashless Effect | Behavioural Science in Banking
Cashless payments are internationally the preferred method of transaction today. This has not only been [...]
The Spacing Effect | Behavioural Science in Banking
What is the Spacing Effect? We retain information better when we receive it repeatedly over [...]