Tag: bitesize behavioural science

The Transparency Effect | Behavioural Science in Banking

In Nudge, Thaler and Sunstein introduced nudges as a manner of encouraging better decision making [...]

Salience Bias | Behavioural Science in Banking

What is salience bias? Our choices are driven by the information that is communicated to [...]

Social Proof | Behavioural Science in Banking

Imagine this: you are looking to buy a new pair of walking shoes. You go [...]

The Default Effect | Behavioural Science in Banking

When it comes to decision making, people are sometimes lazy. Decision fatigue is a very [...]

The Certainty Effect | Behavioural Science in Banking

Have you ever been in a situation where your conviction about an issue makes it [...]

Rewards | Behavioural Science in Banking

We know that financial wellness is intrinsically linked to overall wellbeing, and as such, forming [...]

The Framing Effect | Behavioural Science in Banking

Our decisions vary substantially based on how we receive, perceive and understand information. The same [...]

The Cashless Effect | Behavioural Science in Banking

Cashless payments are internationally the preferred method of transaction today. This has not only been [...]

The Spacing Effect | Behavioural Science in Banking

What is the Spacing Effect?  We retain information better when we receive it repeatedly over [...]

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