Category: Blog

AI/ML: The Future of Personalisation in Banking

Join Moneythor CEO, Olivier Berthier, for an insightful exploration of the transformative influence of AI/ML [...]

Bigger, Bolder, Sleeker. Meet the New Moneythor Brand.

In 2013, we started with a mission to improve the customer digital banking experience with [...]

Delivering a Powerful Solution to Help New Zealand Customers Manage Their Finances

The current state of play In the midst of a cost-of-living crisis and with rising [...]

What is Open Banking?

Open Banking involves the secure sharing of financial data and services with third parties through [...]

What is Financial Wellbeing?

According to the Consumer Financial Protection Bureau, financial wellbeing is defined as “a state of being [...]

A Personalised Approach to Driving Customer Acquisition and Activation in Digital Banking

Personalisation has and continues to be a key area of focus for the banking sector [...]

Top Banking Trends 2024

As we approach 2024, digital banking is set for substantial changes, influenced by emerging trends [...]

Prospect Theory | Behavioural Science in Banking

Have you ever found yourself in a situation where you’re left wondering why you opted [...]

How to Enhance Digital Banking Experiences to Boost Deposits

In today’s competitive world of banking, financial institutions such as banks, credit unions and large [...]

How Open Data is Shaping the Future of Personal Finance

Picture this: a world where your financial decisions are guided by a wealth of open [...]

Sunk Cost Fallacy | Behavioural Science in Banking

Are you one of those people who can’t seem to give up on something you [...]

Why Marketing Automation Alone Falls Short for Financial Institutions

 Marketing automation can undoubtedly be a powerful tool for enhancing customer engagement and streamlining marketing [...]

Choice-Supportive Bias | Behavioural Science in Banking

Have you ever made a decision, and then later found yourself defending that decision even [...]

The Power of Gift Cards: Driving Engagement in Digital Banking

In the ever-evolving landscape of digital banking, customer engagement has become a top priority for [...]

Mental Accounting Bias | Bitesize Behavioural Science

Does money always mean the same thing to us? Or do we respond differently to [...]

The Role of Data Categorisation in Digital Banking

One of the biggest challenges facing banks today is how to effectively analyse and use [...]

Tiny Habits | Behavioural Science in Banking

Imagine this, you have just signed up for your first full marathon. 42 kilometers. 26.21 [...]

Autonomy Bias | Behavioural Science in Banking

What is autonomy bias? Do you find yourself ignoring advice and recommendations even when they [...]

Endowed Progress Effect | Behavioural Science in Banking

To understand how the Endowed Progress Effect can be applied to banking use cases as [...]

Moneythor launches digital engagement tool for wealth management

Moneythor, a leading solution provider of personalised customer experiences for banks and embedded financial services [...]

Considerations when choosing a SaaS deployment

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