Category: Blog
AI/ML: The Future of Personalisation in Banking
Join Moneythor CEO, Olivier Berthier, for an insightful exploration of the transformative influence of AI/ML [...]
Bigger, Bolder, Sleeker. Meet the New Moneythor Brand.
In 2013, we started with a mission to improve the customer digital banking experience with [...]
Delivering a Powerful Solution to Help New Zealand Customers Manage Their Finances
The current state of play In the midst of a cost-of-living crisis and with rising [...]
What is Open Banking?
Open Banking involves the secure sharing of financial data and services with third parties through [...]
What is Financial Wellbeing?
According to the Consumer Financial Protection Bureau, financial wellbeing is defined as “a state of being [...]
A Personalised Approach to Driving Customer Acquisition and Activation in Digital Banking
Personalisation has and continues to be a key area of focus for the banking sector [...]
Top Banking Trends 2024
As we approach 2024, digital banking is set for substantial changes, influenced by emerging trends [...]
Prospect Theory | Behavioural Science in Banking
Have you ever found yourself in a situation where you’re left wondering why you opted [...]
How to Enhance Digital Banking Experiences to Boost Deposits
In today’s competitive world of banking, financial institutions such as banks, credit unions and large [...]
How Open Data is Shaping the Future of Personal Finance
Picture this: a world where your financial decisions are guided by a wealth of open [...]
Sunk Cost Fallacy | Behavioural Science in Banking
Are you one of those people who can’t seem to give up on something you [...]
Why Marketing Automation Alone Falls Short for Financial Institutions
Marketing automation can undoubtedly be a powerful tool for enhancing customer engagement and streamlining marketing [...]
Choice-Supportive Bias | Behavioural Science in Banking
Have you ever made a decision, and then later found yourself defending that decision even [...]
The Power of Gift Cards: Driving Engagement in Digital Banking
In the ever-evolving landscape of digital banking, customer engagement has become a top priority for [...]
Mental Accounting Bias | Bitesize Behavioural Science
Does money always mean the same thing to us? Or do we respond differently to [...]
The Role of Data Categorisation in Digital Banking
One of the biggest challenges facing banks today is how to effectively analyse and use [...]
Tiny Habits | Behavioural Science in Banking
Imagine this, you have just signed up for your first full marathon. 42 kilometers. 26.21 [...]
Autonomy Bias | Behavioural Science in Banking
What is autonomy bias? Do you find yourself ignoring advice and recommendations even when they [...]
Endowed Progress Effect | Behavioural Science in Banking
To understand how the Endowed Progress Effect can be applied to banking use cases as [...]
Moneythor launches digital engagement tool for wealth management
Moneythor, a leading solution provider of personalised customer experiences for banks and embedded financial services [...]