Category: Blog
Discover our insightful Blog. Articles on Digital Banking, our Mission, our Goal and how we want to achieve it. Read our articles today!
The Certainty Effect | Behavioural Science in Banking
Have you ever been in a situation where your conviction about an issue makes it [...]
Open Finance: Defined
Despite Open Banking being available in the market for quite some time now, consumers still [...]
Promoting financial wellbeing for BNZ customers
Hearty congratulations to Bank of New Zealand (BNZ) and their well-deserved win for Activity, BNZ [...]
Rewards | Behavioural Science in Banking
We know that financial wellness is intrinsically linked to overall wellbeing, and as such, forming [...]
Confirmation Bias | Behavioural Science in Banking
As rational human beings, we would like to believe that our opinions and viewpoints are [...]
The Framing Effect | Behavioural Science in Banking
Our decisions vary substantially based on how we receive, perceive and understand information. The same [...]
Real-time digital experiences with DBS Card+
Congratulations to DBS Hong Kong on a successful launch of DBS Card+, the new version [...]
Building Digital Banking Technology for Personalisation and Scale
Building a scalable digital banking solution delivering personalised engaging content to millions of customers raises [...]
The Cashless Effect | Behavioural Science in Banking
Cashless payments are internationally the preferred method of transaction today. This has not only been [...]
The Lucky Loyalty Effect | Behavioural Science in Banking
When shopping at your favourite store (or online retailer, as of late), do you ever [...]
Present Bias | Behavioural Science in Banking
As technology and social media make our interactions so instant, it can become hard to [...]
The Goal Gradient Effect | Behavioural Science in Banking
What is the Goal Gradient Effect? Whether we are acting as students, employees or consumers, [...]
Enabling digital engagement for CIMB OctoSavers
Congratulations to CIMB Bank on a successful launch of OctoSavers Account-i, its first fully digital [...]
What Role will Behavioural Science Play in the Future of Banking?
Moneythor Behavioural Science Series with Klaus Wertenbroch. Moneythor’s behavioural science series, a four-part collection of [...]
The Spacing Effect | Behavioural Science in Banking
What is the Spacing Effect? We retain information better when we receive it repeatedly over [...]
Open Banking – A Global Outlook
Since the launch of the second Payment Services Directive (PSD2) in Europe, there has been [...]
Blindspot Bias | Behavioural Science in Banking
What is a blind spot bias? A blind spot bias is a cognitive bias that [...]
How can Behavioural Science Improve Financial Wellbeing amongst customers?
Moneythor Behavioural Science Series with Klaus Wertenbroch. Moneythor’s behavioural science series, a four-part collection of [...]
The Zeigarnik Effect | Behavioural Science in Banking
Have you ever been kept up at night worrying about a task you still have [...]
The 5 Pillars for Building Trust in Financial Services
The Challenge: Building Trust Without Face-to-Face Interaction Trust has always been the foundation of banking, [...]