Category: Blog
Discover our insightful Blog. Articles on Digital Banking, our Mission, our Goal and how we want to achieve it. Read our articles today!
Top Banking Trends 2024
As we approach 2024, digital banking is set for substantial changes, influenced by emerging trends [...]
Prospect Theory | Behavioural Science in Banking
Have you ever found yourself in a situation where you’re left wondering why you opted [...]
How to Enhance Digital Banking Experiences to Boost Deposits
In today’s competitive world of banking, financial institutions such as banks, credit unions and large [...]
How Open Data is Shaping the Future of Personal Finance
Picture this: a world where your financial decisions are guided by a wealth of open [...]
Sunk Cost Fallacy | Behavioural Science in Banking
Are you one of those people who can’t seem to give up on something you [...]
Why Marketing Automation Alone Falls Short for Financial Institutions
Marketing automation remains useful for campaign delivery, lead workflows and communications management, but for banks, [...]
Choice-Supportive Bias | Behavioural Science in Banking
Have you ever made a decision, and then later found yourself defending that decision even [...]
The Power of Gift Cards: Driving Engagement in Digital Banking
In the ever-evolving landscape of digital banking, customer engagement has become a top priority for [...]
Mental Accounting Bias | Bitesize Behavioural Science
Does money always mean the same thing to us? Or do we respond differently to [...]
The Role of Data Categorisation in Digital Banking
One of the biggest challenges facing banks today is how to effectively analyse and use [...]
Tiny Habits | Behavioural Science in Banking
Imagine this, you have just signed up for your first full marathon. 42 kilometers. 26.21 [...]
Autonomy Bias | Behavioural Science in Banking
What is autonomy bias? Do you find yourself ignoring advice and recommendations even when they [...]
Endowed Progress Effect | Behavioural Science in Banking
To understand how the Endowed Progress Effect can be applied to banking use cases as [...]
Moneythor launches digital engagement tool for wealth management
Moneythor, a leading solution provider of personalised customer experiences for banks and embedded financial services [...]
The Transparency Effect | Behavioural Science in Banking
In Nudge, Thaler and Sunstein introduced nudges as a manner of encouraging better decision making [...]
Minimising Technical Debt
At Moneythor, we are committed to delivering a technical solution that can be implemented with [...]
Moneythor is a finalist for the FF Awards 2022
Excited to announce that our entry about driving innovative digital banking experiences at scale with [...]
Salience Bias | Behavioural Science in Banking
What is salience bias? Our choices are driven by the information that is communicated to [...]
Social Proof | Behavioural Science in Banking
Imagine this: you are looking to buy a new pair of walking shoes. You go [...]
The Default Effect | Behavioural Science in Banking
When it comes to decision making, people are sometimes lazy. Decision fatigue is a very [...]