Category: Blog
The Transparency Effect | Behavioural Science in Banking
In Nudge, Thaler and Sunstein introduced nudges as a manner of encouraging better decision making [...]
Minimising Technical Debt
At Moneythor, we are committed to delivering a technical solution that can be implemented with [...]
Moneythor is a finalist for the FF Awards 2022
Excited to announce that our entry about driving innovative digital banking experiences at scale with [...]
Salience Bias | Behavioural Science in Banking
What is salience bias? Our choices are driven by the information that is communicated to [...]
Social Proof | Behavioural Science in Banking
Imagine this: you are looking to buy a new pair of walking shoes. You go [...]
The Default Effect | Behavioural Science in Banking
When it comes to decision making, people are sometimes lazy. Decision fatigue is a very [...]
The Certainty Effect | Behavioural Science in Banking
Have you ever been in a situation where your conviction about an issue makes it [...]
Open Finance: Defined
Despite Open Banking being available in the market for quite some time now, consumers still [...]
Promoting financial wellbeing for BNZ customers
Hearty congratulations to Bank of New Zealand (BNZ) and their well-deserved win for Activity, BNZ [...]
Rewards | Behavioural Science in Banking
We know that financial wellness is intrinsically linked to overall wellbeing, and as such, forming [...]
Confirmation Bias | Behavioural Science in Banking
As rational human beings, we would like to believe that our opinions and viewpoints are [...]
The Framing Effect | Behavioural Science in Banking
Our decisions vary substantially based on how we receive, perceive and understand information. The same [...]
Real-time digital experiences with DBS Card+
Congratulations to DBS Hong Kong on a successful launch of DBS Card+, the new version [...]
Building Digital Banking Technology for Personalisation and Scale
Building a scalable digital banking solution delivering personalised engaging content to millions of customers raises [...]
The Cashless Effect | Behavioural Science in Banking
Cashless payments are internationally the preferred method of transaction today. This has not only been [...]
The Lucky Loyalty Effect | Behavioural Science in Banking
When shopping at your favourite store (or online retailer, as of late), do you ever [...]
Present Bias | Behavioural Science in Banking
As technology and social media make our interactions so instant, it can become hard to [...]
The Goal Gradient Effect | Behavioural Science in Banking
What is the Goal Gradient Effect? Whether we are acting as students, employees or consumers, [...]
Enabling digital engagement for CIMB OctoSavers
Congratulations to CIMB Bank on a successful launch of OctoSavers Account-i, its first fully digital [...]
What Role will Behavioural Science Play in the Future of Banking?
Moneythor Behavioural Science Series with Klaus Wertenbroch. Moneythor’s behavioural science series, a four-part collection of [...]