Unlocking Profitability With Customer Activation Management

Increase product adoption and usage with personalised and contextual experiences throughout the user journey.

Request a demo

What is Customer Activation Management?

In the world of banking, the struggle to achieve customer goals is all too real. Current acquisition methods are flawed, and engagement post-acquisition is disappointingly low, leaving banks longing for profitability.

We’ve witnessed the power of effective activation techniques first-hand, boosting profitability and making acquisition programs more cost-effective. With us, you’ll implement a systematic approach that builds lasting customer relationships from the start and increases product adoption.

Why Focus on Customer Activation Management?

Mt Icons Fg 10

Data-driven insights

Customer Activation Management enhances data-driven insights by providing a continuous stream of user interactions and behaviours, enriching the data pool for more accurate and actionable analytics.

Mt Icons Fg 23

Cost-efficiency

Customer Activation Management optimises cost efficiency by reducing the need for costly  and ineffective traditional customer acquisition, as active customers are more likely to stay, use more services, and require fewer resources for retention in the future.

Mt Icons Fg 21

Increased Product Adoption

Customer Activation Management drives product adoption by creating engaging experiences and personalised incentives that motivate customers to explore and use a wider range of services.

Find out more on Customer Activation Management

1

Fintech Futures, in collaboration with Moneythor, conducted a comprehensive survey focusing on the challenges and opportunities surrounding customer acquisition in the digital banking sector.

Download
2

The ultimate guide to Customer Activation Management. Learn more about what it is, the benefits of it and the important role it plays in sustainable and profitable growth for banks.

Download

Other Resources

Moneythor Welcomes Martin Frick as New CEO to Drive Strategic Growth

Moneythor, the leading provider of all-in-one personalisation solutions for financial institutions, today proudly announces the [...]

READ MORE
Axis Bank deploys Moneythor’s cutting edge personalisation engine

Moneythor, the leading provider of real-time, personalised engagement and loyalty solutions for banks and fintech [...]

READ MORE
Moneythor and YOUGotaGift Partner to Deliver Personalised Customer Loyalty Campaigns Across the MENA Region

Moneythor announces strategic partnership with YOUGotaGift to incorporate their extensive digital gift cards catalogue to [...]

READ MORE
AI/ML: The Future of Personalisation in Banking

Join Moneythor CEO, Olivier Berthier, for an insightful exploration of the transformative influence of AI/ML [...]

READ MORE
The Power Of Prize-Linked Savings Accounts

What are Prize-Linked Savings Accounts (PLSAs)? Prize-linked savings accounts (PLSAs) merge the conventional concept of [...]

READ MORE
Bigger, Bolder, Sleeker. Meet the New Moneythor Brand.

In 2013, we started with a mission to improve the customer digital banking experience with [...]

READ MORE
Moneythor Client Story | ANZ

Since partnering in 2018, Moneythor and ANZ have worked together on numerous use cases and [...]

READ MORE
Delivering a Powerful Solution to Help New Zealand Customers Manage Their Finances

The current state of play In the midst of a cost-of-living crisis and with rising [...]

READ MORE

Explore the Moneythor Solution

Powered by real-time data analytics and behavioural science, the Moneythor Solution delivers un-matched, data-driven and personalised experiences to customers across all digital banking channels. Examples of these include money management nudges, budgets, savings goals, predictive forecasts, financial literacy material, referral campaigns, gamified experiences, loyalty programs and more.

Find out More