Resources

Here is where the team shares details about our journey to improve digital financial services. We cover company announcements and product news as well as the occasional rant about our favourite topics including a mix of digital banking and technology.

Sunk Cost Fallacy | Behavioural Science in Banking

Are you one of those people who can’t seem to give up on something you [...]

Moneythor and Paymentology Partner to Bring Banks Data-Driven Personalisation and Enhanced Engagement

London & Singapore, 30th August 2023 – Paymentology, the leading global issuer-processor and Moneythor, the [...]

Why Marketing Automation Alone Falls Short for Financial Institutions

 Marketing automation can undoubtedly be a powerful tool for enhancing customer engagement and streamlining marketing [...]

Choice-Supportive Bias | Behavioural Science in Banking

Have you ever made a decision, and then later found yourself defending that decision even [...]

Meet the Moneythor Team at Seamless North Africa

The Moneythor team will be exhibiting at Seamless North Africa, in Cairo Egypt, July 17th [...]

The Power of Gift Cards: Driving Engagement in Digital Banking

In the ever-evolving landscape of digital banking, customer engagement has become a top priority for [...]

Digital Banking and PFM in Africa

The Current State of Play in African Banking African consumers are swiftly embracing and adopting [...]

Mental Accounting Bias | Bitesize Behavioural Science

Does money always mean the same thing to us? Or do we respond differently to [...]

The Role of Data Categorisation in Digital Banking

One of the biggest challenges facing banks today is how to effectively analyse and use [...]

Financial Wellbeing in a Cost-Of-Living Crisis

The cost-of-living has continued to increase in many parts of the world. Factors such as [...]

Moneythor at Paris FinTech Forum | Thought Leadership Event

  Paris FinTech Forum (PFF), one of the leading European fintech events, is back for [...]

Tiny Habits | Behavioural Science in Banking

Imagine this, you have just signed up for your first full marathon. 42 kilometers. 26.21 [...]

Autonomy Bias | Behavioural Science in Banking

What is autonomy bias? Do you find yourself ignoring advice and recommendations even when they [...]

Moneythor at the Asian Financial Forum 2023

The Moneythor team is delighted to be back to Hong Kong for this year’s edition [...]

Endowed Progress Effect | Behavioural Science in Banking

To understand how the Endowed Progress Effect can be applied to banking use cases as [...]

Ta3meed selects Moneythor as a strategic partner for its loyalty features

Ta3meed, the only Purchase Orders (PO) financing platform in Saudi Arabia has selected Moneythor as [...]

Moneythor launches digital engagement tool for wealth management

Moneythor, a leading solution provider of personalised customer experiences for banks and embedded financial services [...]

Moneythor at Seamless Saudi Arabia 2022

Moneythor will present at Seamless Saudi Arabia on 2-3 November 2022 in Riyadh. Seamless Saudi [...]

Moneythor at Singapore Fintech Festival 2022

The Moneythor team is looking forward to attending this year’s physical edition of the Singapore [...]

The Transparency Effect | Behavioural Science in Banking

In Nudge, Thaler and Sunstein introduced nudges as a manner of encouraging better decision making [...]

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