Author Archives: Lorna Waldron

Axis Bank deploys Moneythor’s cutting edge personalisation engine

Moneythor, the leading provider of real-time, personalised engagement and loyalty solutions for banks and fintech [...]

The Power Of Prize-Linked Savings Accounts

What are Prize-Linked Savings Accounts (PLSAs)? Prize-linked savings accounts (PLSAs) merge the conventional concept of [...]

Bigger, Bolder, Sleeker. Meet the New Moneythor Brand.

In 2013, we started with a mission to improve the customer digital banking experience with [...]

Moneythor Client Story | ANZ

Since partnering in 2018, Moneythor and ANZ have worked together on numerous use cases and [...]

Moneythor launches Customer Activation Management Platform

Singapore, 15 November 2023 – Moneythor, the leading provider of personalisation and digital engagement solutions [...]

Booster goes live with Moneythor

Booster goes live with Moneythor to deliver innovative and personalised features for its new Savvy [...]

Unlocking Profitability with Customer Activation Management

The current state of play In today’s competitive banking landscape, there is an imperative for [...]

A Guide to Successful Referral Programs in Banking

The value of incentivised referrals With many financial institutions vying for market share, the pressure [...]

Balancing Security and Seamless Experiences

Introduction In an era where digital transactions and online banking have become the norm, financial [...]

Enhancing Financial Wellbeing: The Role of Australian Mutuals

The Role of Australian Mutuals in the Financial Ecosystem The role of mutual banks (mutuals), [...]

Why Marketing Automation Alone Falls Short for Financial Institutions

 Marketing automation can undoubtedly be a powerful tool for enhancing customer engagement and streamlining marketing [...]

Choice-Supportive Bias | Behavioural Science in Banking

Have you ever made a decision, and then later found yourself defending that decision even [...]

Meet the Moneythor Team at Seamless North Africa

The Moneythor team will be exhibiting at Seamless North Africa, in Cairo Egypt, July 17th [...]

The Power of Gift Cards: Driving Engagement in Digital Banking

In the ever-evolving landscape of digital banking, customer engagement has become a top priority for [...]

Digital Banking and PFM in Africa

The Current State of Play in African Banking African consumers are swiftly embracing and adopting [...]

Mental Accounting Bias | Bitesize Behavioural Science

Does money always mean the same thing to us? Or do we respond differently to [...]

The Role of Data Categorisation in Digital Banking

One of the biggest challenges facing banks today is how to effectively analyse and use [...]

Financial Wellbeing in a Cost-Of-Living Crisis

The cost-of-living has continued to increase in many parts of the world. Factors such as [...]

Moneythor at Paris FinTech Forum | Thought Leadership Event

  Paris FinTech Forum (PFF), one of the leading European fintech events, is back for [...]

Tiny Habits | Behavioural Science in Banking

Imagine this, you have just signed up for your first full marathon. 42 kilometers. 26.21 [...]

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