We are proud to announce that Moneythor was nominated by Amazon Web Services (AWS), and recognised by Frost & Sullivan in its 2026 Customer Value Leadership Recognition for the Asia-Pacific Digital Financial Services industry.
The recognition reflects Moneythor’s continued commitment to helping banks build stronger, more lasting customer relationships through intelligent engagement, personalised experiences and sustainable growth strategies.
As digital banking matures, the competitive advantage has shifted. Acquiring customers has become easier than keeping them engaged. The next generation of banking leaders will be defined not by acquisition alone, but by their ability to turn everyday interactions into lasting relationships.
This shift sits at the heart of Frost & Sullivan’s analysis.
Beyond Customer Acquisition
In its report, Frost & Sullivan highlights how leading banks are moving away from transactional growth models in favour of engagement-led strategies that create lasting value for both customers and the business.
As a standout example, the report points to Moneythor’s work with Trust Bank Singapore. By combining intelligent engagement with referral-led growth programme — powered by Moneythor’s solution running on AWS — Trust Bank grew to more than one million customers in under two years, while maintaining strong levels of customer activity and satisfaction.
Crucially, Frost & Sullivan notes that these results were achieved not through isolated campaigns, but through a continuous approach to customer engagement embedded within the banking experience itself.
“Moneythor excels in transforming passive users into highly engaged customers through continuous, data-driven interaction.”
The Importance of Customer Value
While digital banking innovation is often framed around technology, Frost & Sullivan’s recognition places customer value at the centre of the conversation instead.
The report highlights Moneythor’s ability to help financial institutions deliver experiences that are more relevant, timely and genuinely useful. By transforming everyday financial data into meaningful insights, recommendations and actions, banks can deepen engagement while delivering tangible value to the people they serve.
This reflects a belief Moneythor has held since its founding: the future of banking is not simply digital. It is personal, contextual and increasingly proactive.
Supporting the Next Era of Digital Banking
At Moneythor, we call this evolution Deep Banking.
Customers now expect their bank to understand their needs, anticipate relevant moments and offer support that feels timely and tailored. Meeting those expectations requires more than digital channels. It requires the ability to transform customer data into meaningful experiences throughout the customer journey.
As banks continue to explore the opportunities created by AI, personalisation and real-time engagement, the focus must remain on outcomes. Technology only matters when it helps create stronger customer relationships and better customer experiences.
Frost & Sullivan’s recognition reflects this broader industry shift and validates the direction we have been building towards.
Looking Ahead
For more than a decade, Moneythor has worked alongside financial institutions to help them create more engaging and rewarding digital experiences for their customers.
We are honoured to receive this recognition from Frost & Sullivan and grateful to the clients and partners who continue to challenge us to innovate.
As the industry evolves, we remain committed to helping banks deepen customer relationships, accelerate growth and deliver meaningful value through every interaction.
Get the Full Frost & Sullivan Report
The Frost & Sullivan Customer Value Leadership Recognition is awarded to organisations that demonstrate excellence in delivering measurable value to customers through a combination of innovation, performance and business impact.
We thank AWS for the nomination.
Download the full report to see how leading retail banks are turning customer engagement into measurable growth and what the shift toward customer value means for your institution.
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