Crédit Mutuel Arkéa deploys Moneythor for max

Paris & Singapore, 9 June 2017 – Moneythor, a financial technology company providing banks and fintech firms with a digital banking toolkit and data-driven personalisation engine, has been selected by French bank Crédit Mutuel Arkéa to be at the heart of max, the personal assistant of its newly launched entity Nouvelle Vague.

The deployment of the Moneythor solution into max enables the personal assistant to enhance the banking services offered to its users across all their banks with value-add financial advice. Through the ongoing analysis and classification of users’ financial data, the analytical engine of Moneythor contributes to equipping users with personalised, contextual and actionable insights helping them improve their finances.

“Our solution at the intersection of personal financial management (PFM) and data-driven recommendations is an essential component to build such a personal assistant. This partnership with Crédit Mutuel Arkéa and Nouvelle Vague is an excellent opportunity to strengthen our position on the French market while contributing to a truly forward-looking service. With its innovative features and its structure relying on an ecosystem of fintech partners, max is resolutely turned towards the future of banking services”, said Stéphane Nouy, Managing Director Europe at Moneythor.

“We are delighted to work with Moneythor. The power and the breadth of services in max are built with the integration of proven fintech products and Moneythor allows us to deliver an unmatched level of agility and accuracy in recommendations”, commented Didier Ardouin, CEO of max.

Our press release in French.

About Moneythor

Moneythor ( is a financial technology company, with offices in Singapore and Paris, developing software providing more intelligent and contextual digital banking for customers and enhanced marketing and analytics for banks and fintech firms. The company’s solution comes as an easy-to-implement set of software components delivered as APIs enabling services providers to offer improved functionality and experience including personalised and contextual recommendations to their customers through their digital services.

About max

max ( is a new initiative of Nouvelle Vague, the fintech startup created by Crédit Mutuel Arkéa, a leading player in banking and insurance with 3.6 million customer shareholders and clients and €110 billion in total assets. Nouvelle Vague was launched in March 2017 and established in several cities in France (Paris, Bordeaux, Brest, Rennes, etc.). max will be available on 1 September 2017. The objective of max is to bring a straight, unbiased and practical answer to the daily needs of consumers with capabilities going beyond financial services.