Launching a digital bank is not just about creating a smooth mobile experience, it is about giving customers a reason to come back, engage regularly and feel supported in their everyday financial lives.
That is exactly what Old Mutual set out to achieve with the launch of OM Bank. Alongside a modern, mobile-first proposition, the aim was to drive strong adoption and sustained engagement from day one.
To help deliver that, OM Bank partnered with Moneythor to embed personalised money management capabilities into the digital banking experience. Customers can benefit from clearer transaction views, smarter categorisation, cashflow monitoring, forward-looking forecasts, personalised spending insights, budgeting tools, goal-setting features and timely alerts.
The result is a digital banking experience that goes beyond basic transactions. Instead of simply showing balances and payments, the app is designed to turn financial data into useful insights, proactive guidance and more relevant day-to-day interactions.
For customers, this translates into a banking experience that is more helpful, intuitive and personal, turning everyday transactions into meaningful financial guidance. For OM Bank, it has helped create immediate momentum from launch, supporting a customer run-rate of around 3,000 new customers per business day and contributing to a base of 284,000 customers this year, with 62% actively using the bank. Together, these results highlight how personalised digital engagement can strengthen adoption, deepen loyalty and build long-term customer relationships from the outset.
This collaboration reflects a wider shift in digital banking. Customers increasingly expect more than convenience alone. They expect relevant support at the right moment, delivered in ways that are simple, timely and genuinely useful.
Old Mutual’s launch of OM Bank shows what that looks like in practice: a digital banking experience built not only to facilitate transactions, but to create more value with every interaction.