Mastercard and Moneythor have partnered to bring personalised, proactive experiences to First Abu Dhabi Bank (FAB), the UAE’s largest bank, across its digital channels, supporting FAB’s shift from transactional interactions to becoming a truly proactive financial partner for its customers.
Through this collaboration, FAB’s customers now see real merchant names and logos, organised spending categories, intuitive summaries of transactions, and forward-looking cashflow forecasts. This provides them with a deeper understanding of their money, reducing financial stress and helping them to stay on track with their goals and build healthier financial habits.
By combining Mastercard’s payments innovation experience with Moneythor’s enrichment and personalisation technology, FAB is providing a mobile banking experience that is not just clearer and more engaging, but genuinely insightful, bringing the principles of Deep Banking to life. Every transaction, from recurring bills to everyday purchases, is presented in a way that is easy to understand and act upon, giving customers the context and tools to take control of their financial lives.
“This collaboration demonstrates how global partners can work together to redefine digital banking experiences,” said Gina Petersen-Skyrme, Country Manager, UAE & Oman, Mastercard. “Combining Mastercard’s payments innovation experience with Moneythor’s personalisation technology and FAB’s customer-first approach allows us to provide insights that truly matter to customers, helping them see beyond the numbers.”
“Deep Banking is about turning complex financial data into meaningful, actionable insights,” said Martin Frick, Moneythor CEO. “Through enriched transactions, spending insights, and cashflow forecasting, we help customers understand not just what they spent, but why it matters and what comes next, giving them clarity and control over their financial journey.”