Moneythor CEO Martin Frick recently joined BFM Radio Malaysia to discuss the growing role of personalisation in banking and how artificial intelligence is reshaping customer engagement.
In the interview, Martin explored the idea of deep banking — moving beyond simple transactions to provide customers with relevant, proactive, and personalised experiences that truly add value to their financial lives. He shared how AI-powered tools are enabling banks to deliver these experiences at scale, while also creating stronger customer relationships.
The conversation also touched on Moneythor’s own journey: from more than a decade as a fast-growth startup to becoming a sustainable, scalable fintech business serving banks across the globe.
Listen to the full interview on BFM Radio’s website to hear Martin’s insights on:
- The evolution of digital banking and personalisation
- Practical ways banks can leverage AI to better serve customers
- Moneythor’s growth journey and what lies ahead