OKB(The Ogaki Kyoritsu Bank, Ltd.), a Moneythor customer and regional bank in Japan, is continually exploring innovative ways to engage its customers through their digital channels. This Halloween, the bank leveraged the Moneythor platform to launch a seasonal gamified campaign, the Halloween Candy Collection Campaign, bringing festive fun directly to its users while encouraging active interaction with the bank’s app.
The campaign offered a playful, interactive experience: users could collect virtual candy by engaging with personalised recommendations, blending gamification with Moneythor’s AI-powered content delivery.
Unlike typical push notifications, the game provided a multi-step engagement journey, from seeing the recommendation, opening the details, to actively playing the game, which gave users a sense of progression and reward.
The campaign delivered strong engagement from the outset. An impressive 50% of those who the saw the game, clicked through to view the details. The momentum continued from there: 57% of users who clicked through went on to play the game, resulting in 6,867 unique players and more than 31,000 total game plays. These conversion rates highlight not only the appeal of the seasonal theme but also the effectiveness of the interactive format in driving deeper user participation.
In addition, user sentiment was very positive with 41% of those customers who played the game giving it a positive reaction (“like”).
Feedback highlighted high levels of user satisfaction, confirming that the combination of seasonal theme, interactive game design, and personalised recommendations created a compelling customer experience.
Key Takeaways:
- Gamification drives engagement: Turning recommendations into interactive experiences significantly boosts active participation.
- Seasonal relevance matters: Aligning campaigns with cultural events like Halloween captures user curiosity and excitement.
OKB’s Halloween Candy Collection Campaign demonstrates how banks can go beyond traditional financial messaging to delight and engage their customers. By blending AI-driven personalisation with festive gamification, OKB not only strengthened its relationship with existing customers but also set a benchmark for future seasonal campaigns in digital banking.