Turn customer behaviour into timely, personalised experiences that increase transaction frequency, repeat product usage and digital banking activity.
Moneythor helps banks keep customers actively using the products and features they already hold through personalised nudges, challenges, missions and rewards.
Customers may hold multiple banking products but use them occasionally or gradually stop using them altogether.
Without relevant reasons to return, transaction frequency declines, features go unused and products become dormant.
Banks need a more effective way to turn occasional interaction into sustained product activity.
Moneythor connects customer activity, campaign logic, progress tracking and reward fulfilment to create continuous, behaviour-led product experiences.
Banks define the behaviours they want to encourage, from more frequent transactions and card spend to deposits and feature usage.
Build personalised programmes that reinforce meaningful activity and encourage customers to return more often.
Create structured campaigns that encourage customers to complete defined product-usage milestones over 30/60/90-day periods.
Use configurable missions, challenges and progress tracking to encourage repeat transactions and sustained participation.
Prompt customers based on their activity and campaign progress to encourage the next meaningful product interaction.
Link cashback or custom rewards to individual milestones or successful completion of an entire mission.
Run targeted gamified campaigns that encourage eligible cardholders to transact more frequently and increase spend.
Combine personalised nudges, missions and incentives to encourage customers to grow and maintain deposit balances.
Banks increase transaction frequency, strengthen feature adoption and reduce product dormancy by reinforcing the behaviours that drive sustained usage.
Customers receive timely reasons to return, transact and make greater use of products they already hold.
card spend uplift through gamified product-usage campaigns
positive reactions to personalised campaign experiences
more card transactions through contextual engagement
Trust Bank uses Moneythor to deliver personalised experiences that encourage customers to fund their accounts, transact more frequently and make Moneythor-powered engagement part of everyday banking.
in deposits within 7 months
personalised customer interactions
more card transactions
ntegration through APIs
Working with Moneythor enabled us to analyse, categorise, and enrich data in real time to deliver personalised insights efficiently.
Nitin Bhargava
Chief Data & Analytics Officer, Trust Bank Singapore
With support from Moneythor, we introduced a real-time reward redemption program, which drives our groundbreaking referral program and keeps our acquisition costs 7x lower than the competition.
Trust Bank Singapore
Create personalised experiences that encourage customers to transact more frequently, use more of the products they already hold and keep coming back.