Guide new and dormant customers towards meaningful banking activity through milestone-based activation journeys that encourage funding, setup and first transactions.
Moneythor tracks activation progress in real time and triggers relevant nudges, challenges and rewards as customers move through key milestones.
Many customers never progress beyond account opening. They delay funding, leave essential setup incomplete or fail to complete the actions that turn an account into an active banking relationship.
Without timely intervention, banks carry customers and accounts that have already been acquired but are not generating meaningful activity.
Moneythor transforms onboarding and reactivation into milestone-based journeys that guide customers towards the actions that matter.
Customer progress is monitored against the activation milestones defined by the bank, from completing setup and funding an account to making a first transaction and maintaining activity.
Create structured activation journeys that make the next milestone clear, measurable and rewarding.
Turn 30/60/90-day onboarding or reactivation journeys into milestone-based challenges and missions with progress tracking and tiered rewards.
Prompt customers to complete outstanding identity-verification steps and unlock full account functionality.
Encourage customers to fund their account during the critical early stages of the relationship.
Use personalised rewards and incentives to encourage customers to complete their first meaningful transaction.
Track activation progress in real time across defined journey steps and trigger notifications when customers complete, or fail to complete, an action.
Use challenges, reveal games, spin-the-wheel mechanics and other interactive rewards to make activation more motivating and engaging.
Activation becomes continuous, measurable and milestone-led rather than a fixed onboarding sequence that ends when an account is opened.
Customers receive clear reasons to complete setup, fund their account and begin transacting, while banks reduce the risk of newly acquired or dormant relationships remaining inactive.
first-day activation
average for first-day activation
vs previous best month through gamified activation journeys
A new digital bank in South East Asis used Moneythor to power Jagoan Adventure, a gamified onboarding programme designed to move new customers towards meaningful first actions instead of dormancy.
first-day activation and the highest ever recorded
progress tracking across customer activity
activation challenge types across two 30-day rounds
rewards reinforcing completion of key milestones
Guide customers through structured activation journeys that encourage setup, funding and first transactions and bring dormant relationships back into meaningful use.