As digital banking evolves, Frost & Sullivan’s 2026 research reveals how leading banks are winning on loyalty – and what separates them from the rest.
What You’ll Learn About how Leading Banks are Improving Customer Engagement
In its 2026 Customer Value Leadership Recognition report, Frost & Sullivan examines how leading banks are improving customer engagement, increasing loyalty and delivering more personalised digital banking experiences through data, AI and real-time customer interactions.
Understand why leading banks are placing greater emphasis on activation, engagement and customer lifetime value.
Learn how AI-powered recommendations, insights and journeys are helping banks deliver more relevant customer experiences at scale.
Explore the connection between personalised experiences, customer satisfaction, retention and profitability.
See how banks turn the data they already hold into timely, relevant interactions across digital channels, and why real-time decisioning is what separates engagement leaders from the rest.
Why Moneythor Was Recognised for Customer Value Leadership
By combining personalisation, engagement orchestration, loyalty, rewards and AI-powered experiences, Moneythor enables banks to create what we call Deep Banking, banking experiences that are:
- Individual, not segmented – powered by real-time transaction data, AI and configurable rules
- Proactive by design – surfaces the right experience before the customer has to look for it
- Built for the full journey – from activation and onboarding to retention and revenue growth
This nomination from AWS, and recognition reflects a broader shift occurring across the industry: from digital banking focused on transactions to digital banking focused on customer value.
“Frost & Sullivan applauds Moneythor for its ability to drive deep, sustained customer engagement through data-driven personalisation and innovative interaction models that enhance user activity, satisfaction, and long-term value.“
Mehek Mehta
Consulting Associate
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