Become the bank customers rely on every day

Turn financial data and customer behaviour into personalised guidance, financial wellbeing experiences and relevant rewards that make your bank more useful in customers’ daily financial lives.

Moneythor helps banks strengthen customer confidence, loyalty and engagement by delivering timely, personalised experiences directly within digital banking.

Digital banking makes transactions easy, but staying relevant to customers is the hard part

Customers expect more than access to their money. They expect their bank to help them understand their finances, make better decisions and recognise the value of their continued engagement.

Yet financial guidance, loyalty and rewards are often delivered through separate experiences, making interactions feel fragmented and generic.

ENGAGE:

Make every digital banking interaction more useful, relevant and rewarding

Turn customer data into useful financial guidance

Use transaction and financial data to deliver personalised insights that make your bank more relevant to customers.

Stay relevant when customers make financial decisions

Surface timely guidance around spending, bills, cash flow and financial wellbeing when it matters.

Recognise the behaviours that build engagement

Use milestones, achievements and recognition to acknowledge meaningful customer activity and participation.

Personalise loyalty and rewards

Deliver relevant offers, cashback, points and loyalty experiences based on customer behaviour and eligibility.

Relevance that improves with use

Every transaction sharpens what the bank knows, so guidance and rewards become more relevant the longer a customer stays.

The more customers engage, the better the bank understands them, and the more useful it becomes.

Connect financial guidance and rewards to real customer context

Typical approach
eastGeneric financial content
eastFinancial tools customers must seek out
eastStandalone loyalty programmes
eastBroad offers and campaigns
eastSeparate engagement tools
eastEngagement measured through clicks alone
With Engage
checkPersonalised guidance based on customer context
checkRelevant insights surfaced within digital banking
checkRewards and recognition embedded in the banking experience
checkEligibility and rewards based on defined customer behaviours
checkGuidance, recognition and rewards delivered through one platform
checkParticipation, guidance response and programme engagement tracked

Powered by the Moneythor platform

Moneythor’s Engage solutions runs on a real-time AI-powered personalisation engine that ingests transactional data, applies behavioural logic, and orchestrates interactions across digital channels.

It integrates seamlessly with existing systems without replacing core infrastructure and can be deployed as SaaS, in the bank’s private cloud, or on-premise.

How Engage fits within the Moneythor suite

Acquire
Activate
Engage
Primary goal
Grow your customer base
Turn inactivity into sustained product usage
Keep customers coming back
Focus
Referrals, onboarding, NTB incentives
Activation, transactions, deposits, feature adoption
Financial wellbeing, PFM, loyalty, rewards
Triggered by
Registration events, referral codes
Transactional behaviour, balance events, inactivity signals
App logins, financial queries, reward eligibility
Success metric
New accounts, referral conversion
Transaction volume, deposit growth, product adoption
App engagement, wellbeing scores, reward participation, churn reduction
Best for
Pre-funded customers, digital bank launches
Dormant customers, underused products, revenue growth
Retention, trust, daily value, loyalty ROI

Many banks use all three. Engage is where relationships become long-term advocacy.

Proven across financial guidance and customer rewards

+43pt NPS

uplift through personalised financial insights

23M+

customers engaged with personalised financial insights

2.3×

more transactions driven by behaviour-led engagement

Help customers make better financial decisions

Turn financial data into personalised insights, guidance and financial-wellness experiences that help customers better understand and manage their money.

Make customer engagement more rewarding

Build personalised loyalty, recognition, cashback and reward experiences that recognise meaningful customer behaviour and encourage continued participation.

Make your bank valuable beyond transactions

Use the data you already have to deliver personalised financial guidance, recognition and rewards that keep your bank relevant beyond the transaction.

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