Elevate Customer Engagement and Experience
Through Personalised and Gamified Journeys
Elevate Customer Engagement and Experience
Through Personalised and Gamified Journeys
HOW AXIS BANK USED REAL-TIME PERSONALISED, ACTIONABLE AND CONTEXTUAL EXPERIENCES TO BOOST CUSTOMER ENGAGEMENT
Engage customers with a trip down memory lane
Customers can gain valuable insights into their personalised financial journey over the past year.
Foster a sense of customer achievement
Reward customers with badges for their achievements and interactions with the banks products.
Unlock new cross-sell opportunities
Customers can discover unearned badges that highlight products they are yet to explore.
WHY IS CUSTOMER ENGAGEMENT IMPORTANT?
WHY IS CUSTOMER ENGAGEMENT IMPORTANT?
For many in retail banking, the challenge is acquiring and retaining customers while enhancing the digital experience and ROI from new customer acquisition. Fintech Futures, in partnership with Moneythor, conducted a comprehensive survey, gathering insights from professionals across various domains in the financial sector.
Key findings from the report:
- Only 23% of financial institutions deem their acquisition approaches successful
- It takes on average 12 months for a newly acquired customer to become profitable
- 49% of respondents noted that their current technology solutions are unable to provide engagement post onboarding
- 15% of newly acquired customers drop-off after the first 3 months.
To access the full survey report and discover valuable insights and strategies, download your copy now.
HOW AXIS BANK USED REAL-TIME PERSONALISED, ACTIONABLE AND CONTEXTUAL EXPERIENCES TO BOOST CUSTOMER ENGAGEMENT
1. Engage customers with a trip down memory lane
Customers can gain valuable insights into their personalised financial journey over the past year.
2. Foster a sense of customer achievement
Reward customers with badges for their achievements and interactions with the banks products.
3. Unlock new cross-sell opportunities
Customers can discover unearned badges that highlight products they are yet to explore.
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Explore the Moneythor Solution
Powered by real-time data analytics and behavioural science, the Moneythor Solution delivers un-matched, data-driven and personalised experiences to customers across all digital banking channels. Examples of these include money management nudges, budgets, savings goals, predictive forecasts, financial literacy material, referral campaigns, gamified experiences, loyalty programs and more.
Find out More