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Frost & Sullivan: Why Customer Engagement is the New Growth Engine for Digital Banks

As digital banking evolves, Frost & Sullivan’s 2026 research reveals how leading banks are winning on loyalty – and what separates them from the rest.

In its 2026 Customer Value Leadership Recognition report, Frost & Sullivan examines how leading banks are improving customer engagement, increasing loyalty and delivering more personalised digital banking experiences through data, AI and real-time customer interactions.

Download the report to learn how customer engagement strategies are helping financial institutions improve activation, retention and long-term profitability.

What You Will Learn

How to make the case internally, for moving budget toward engagement

Understand why leading banks are placing greater emphasis on activation, engagement and customer lifetime value.

Which AI use cases are delivering ROI for banks right now

Learn how AI-powered recommendations, insights and journeys are helping banks deliver more relevant customer experiences at scale.

How customer value drives business growth

Explore the connection between personalised experiences, customer satisfaction, retention and profitability.

Moneythor recognised b Frost &Sullivan for Customer Value Leadership

How Leading Banks Improve Customer Engagement and Loyalty

The themes highlighted in Frost & Sullivan’s research are reflected in outcomes achieved by financial institutions using Moneythor.

  • Trust Bank Singapore acquired 70% of customers through referrals and surpassed one million customers through highly engaging digital experiences.
  • DBS enabled contextual rewards that drove a measurable increase in mobile app engagement.
  • BNZ enhanced digital engagement with personalised money management experiences.

These examples demonstrate a broader industry trend: banks that create ongoing value for customers generate stronger engagement, loyalty and growth.

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“Frost & Sullivan applauds Moneythor for its ability to drive deep, sustained customer engagement through data-driven personalisation and innovative interaction models that enhance user activity, satisfaction, and long-term value.”

Mehek Mehta, Consulting Associate

Why Moneythor Was Recognised for Customer Value Leadership

By combining personalisation, engagement orchestration, loyalty, rewards and AI-powered experiences, Moneythor enables banks to create what we call Deep Banking, banking experiences that are:

  • Individual, not segmented – powered by real-time transaction data, AI and configurable rules
  • Proactive by design – surfaces the right experience before the customer has to look for it
  • Built for the full journey – from activation and onboarding to retention and revenue growth

This nomination from AWS, and recognition reflects a broader shift occurring across the industry: from digital banking focused on transactions to digital banking focused on customer value.

Moneythor recognised by Frost&Sullivan
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The banks growing fastest aren’t acquiring more – they’re engaging better.

Download the Frost & Sullivan Customer Value Leadership Report and learn how leading banks are turning everyday interactions into measurable business growth.

Download the report