{"id":8665,"date":"2024-03-26T09:55:17","date_gmt":"2024-03-26T01:55:17","guid":{"rendered":"https:\/\/www.moneythor.com\/?p=8665"},"modified":"2026-04-15T20:24:26","modified_gmt":"2026-04-15T12:24:26","slug":"%e3%82%88%e3%82%8a%e5%a4%a7%e3%81%8d%e3%81%8f%e3%80%81%e3%82%88%e3%82%8a%e5%a4%a7%e8%83%86%e3%81%ab%e3%80%81%e3%82%88%e3%82%8a%e6%bb%91%e3%82%89%e3%81%8b%e3%81%ab%e3%80%81%e6%96%b0%e3%81%97%e3%81%84-2","status":"publish","type":"post","link":"https:\/\/www.moneythor.com\/jp\/%e3%83%96%e3%83%ad%e3%82%b0\/%e3%82%88%e3%82%8a%e5%a4%a7%e3%81%8d%e3%81%8f%e3%80%81%e3%82%88%e3%82%8a%e5%a4%a7%e8%83%86%e3%81%ab%e3%80%81%e3%82%88%e3%82%8a%e6%bb%91%e3%82%89%e3%81%8b%e3%81%ab%e3%80%81%e6%96%b0%e3%81%97%e3%81%84-2\/","title":{"rendered":"AI\/ML: \u9280\u884c\u696d\u52d9\u306b\u304a\u3051\u308b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306e\u672a\u6765\u50cf"},"content":{"rendered":"<h2>AI\u306f\u30c7\u30b8\u30bf\u30eb\u30d0\u30f3\u30ad\u30f3\u30b0\u306b\u304a\u3051\u308b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3092\u3069\u306e\u3088\u3046\u306b\u5909\u9769\u3057\u3066\u3044\u308b\u306e\u304b<\/h2>\n<p data-start=\"1478\" data-end=\"1608\">AI\u306f\u3001\u9280\u884c\u304c\u9867\u5ba2\u306b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u65b9\u6cd5\u3092\u5909\u9769\u3057\u3001\u9867\u5ba2\u304c\u30c7\u30b8\u30bf\u30eb\u30d0\u30f3\u30ad\u30f3\u30b0\u306b\u671f\u5f85\u3059\u308b\u3082\u306e\u3092\u518d\u5b9a\u7fa9\u3057\u3066\u3044\u308b\u3002.<\/p>\n<p data-start=\"1610\" data-end=\"1823\">\u3053\u306e\u30bb\u30c3\u30b7\u30e7\u30f3\u3067\u306f\u3001Moneythor\u306eCEO\u3067\u3042\u308b\u30aa\u30ea\u30f4\u30a3\u30a8\u30fb\u30d9\u30eb\u30c6\u30a3\u30a8\u6c0f\u304c\u3001AI\u3068\u6a5f\u68b0\u5b66\u7fd2\u304c\u3001\u9867\u5ba2\u7372\u5f97\u304b\u3089\u30a2\u30af\u30c6\u30a3\u30d9\u30fc\u30b7\u30e7\u30f3\u3001\u305d\u3057\u3066\u9577\u671f\u7684\u306a\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306b\u81f3\u308b\u307e\u3067\u3001\u9280\u884c\u306e\u9867\u5ba2\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\u5168\u4f53\u306b\u304a\u3051\u308b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3092\u3069\u306e\u3088\u3046\u306b\u5909\u9769\u3057\u3066\u3044\u308b\u304b\u3092\u63a2\u308a\u307e\u3059\u3002.<\/p>\n<p data-start=\"1610\" data-end=\"1823\">\u5927\u624b\u9280\u884c\u306e\u5b9f\u4f8b\u3092\u53c2\u8003\u306b <a href=\"https:\/\/www.moneythor.com\/jp\/2021\/09\/06\/cimb-octosavers-%e3%81%ae%e3%83%87%e3%82%b8%e3%82%bf%e3%83%ab%e3%82%a8%e3%83%b3%e3%82%b2%e3%83%bc%e3%82%b8%e3%83%a1%e3%83%b3%e3%83%88%e3%81%ae%e5%ae%9f%e7%8f%be\/\">CIMB<\/a>, <a href=\"https:\/\/www.moneythor.com\/jp\/2022\/09\/07\/%e9%8a%80%e8%a1%8c%e6%a5%ad%e5%8b%99%e3%82%92%e9%80%8f%e6%98%8e%e3%81%8b%e3%81%a4%e7%b0%a1%e5%8d%98%e3%81%ab%e3%80%81%e3%81%9d%e3%81%97%e3%81%a6%e3%82%84%e3%82%8a%e3%81%8c%e3%81%84%e3%81%ae%e3%81%82\/\">\u4fe1\u983c\u3001<\/a> <a href=\"https:\/\/www.moneythor.com\/jp\/2024\/02\/08\/%e8%b2%a1%e5%8b%99%e3%82%92%e7%ae%a1%e7%90%86%e3%81%99%e3%82%8b%e3%81%9f%e3%82%81%e3%81%ae%e5%bc%b7%e5%8a%9b%e3%81%aa%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/\">\u5897\u5e45\u5668<\/a>, <a href=\"https:\/\/www.moneythor.com\/jp\/2020\/10\/12\/%e3%82%b9%e3%82%bf%e3%83%b3%e3%83%80%e3%83%bc%e3%83%89%e3%83%81%e3%83%a3%e3%83%bc%e3%82%bf%e3%83%bc%e3%83%89%e3%81%8c%e3%83%9e%e3%83%8d%e3%83%bc%e3%82%bd%e3%83%bc%e3%81%a8%e6%8f%90%e6%90%ba%e3%81%97\/\">\u30b9\u30bf\u30f3\u30c0\u30fc\u30c9\u30c1\u30e3\u30fc\u30bf\u30fc\u30c9<\/a> \u305d\u3057\u3066<a href=\"https:\/\/www.moneythor.com\/jp\/2022\/05\/27\/bnz%e9%a1%a7%e5%ae%a2%e3%81%ae%e7%b5%8c%e6%b8%88%e7%9a%84%e5%b9%b8%e7%a6%8f%e3%81%ae%e4%bf%83%e9%80%b2\/\"> BNZ\u3002<\/a>, \u3053\u306e\u30bb\u30c3\u30b7\u30e7\u30f3\u3067\u306f\u3001\u91d1\u878d\u6a5f\u95a2\u304cAI\u3092\u6d3b\u7528\u3057\u3066\u3001\u3088\u308a\u95a2\u9023\u6027\u304c\u9ad8\u304f\u3001\u9b45\u529b\u7684\u3067\u3001\u52b9\u679c\u7684\u306a\u9867\u5ba2\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u65b9\u6cd5\u306b\u7126\u70b9\u3092\u5f53\u3066\u307e\u3059\u3002.<\/p>\n<h2>\u30bb\u30c3\u30b7\u30e7\u30f3\u304b\u3089\u306e\u91cd\u8981\u306a\u6d1e\u5bdf<\/h2>\n<ol class=\"ul1\">\n<li class=\"li1\"><strong>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306f\u9867\u5ba2\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\u5168\u4f53\u306b\u53ca\u3076\u5fc5\u8981\u304c\u3042\u308b<\/strong> \u2013 \u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u4f53\u9a13\u3092\u3042\u3089\u3086\u308b\u5834\u9762\u3067\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u5f37\u304f\u6c42\u3081\u3089\u308c\u3066\u3044\u307e\u3059 <a href=\"https:\/\/www.moneythor.com\/jp\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/\">\u9867\u5ba2\u306e\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb<\/a> \u2013 \u7372\u5f97\u304b\u3089\u30a2\u30af\u30c6\u30a3\u30d9\u30fc\u30b7\u30e7\u30f3\u3001\u305d\u3057\u3066\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u307e\u3067\u3002\u3053\u308c\u3089\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306f\u3001\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u5411\u4e0a\u3001\u9867\u5ba2\u7372\u5f97\u306e\u5897\u52a0\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u5411\u4e0a\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/li>\n<li class=\"li1\"><strong>AI\u306f\u3001\u3088\u308a\u9b45\u529b\u7684\u3067\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u306a\u9280\u884c\u4f53\u9a13\u3092\u5b9f\u73fe\u3057\u3066\u3044\u307e\u3059\u3002<\/strong> \u73fe\u72b6\u3067\u306f\u3001AI\/ML\u6280\u8853\u3092\u7528\u3044\u3066\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u8ca1\u52d9\u7ba1\u7406\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3059\u308b\u4e8b\u4f8b\u304c\u898b\u3089\u308c\u59cb\u3081\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306b\u306f\u3001\u30b2\u30fc\u30e0\u5316\u3055\u308c\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3084\u3001\u30a2\u30d7\u30ea\u5185\u3067\u306e\u9b45\u529b\u7684\u306a\u30c1\u30e3\u30ec\u30f3\u30b8\u306a\u3069\u304c\u542b\u307e\u308c\u307e\u3059\u3002.<\/li>\n<li class=\"li1\"><strong>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306e\u672a\u6765\u306f\u3001\u3088\u308a\u6df1\u304f\u3001\u3088\u308a\u6587\u8108\u306b\u5373\u3057\u3001\u3088\u308a\u4eba\u9593\u7684\u306a\u3082\u306e\u3068\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/strong> AI\u304c\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306e\u672a\u6765\u306b\u4e0e\u3048\u308b\u5f71\u97ff\u306f\u3001\u58f0\u306e\u30c8\u30fc\u30f3\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3001\u8996\u899a\u8981\u7d20\u306b\u5408\u308f\u305b\u3066\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f\u3001\u3088\u308a\u6df1\u304f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u4f53\u9a13\u306b\u3042\u308b\u3002\u3053\u308c\u306f\u4e00\u4eba\u3072\u3068\u308a\u306e\u5fc3\u306b\u97ff\u304d\u3001\u30c7\u30fc\u30bf\u8cc7\u7523\u3092\u5897\u5f37\u3059\u308b\u3053\u3068\u3067\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u5bfe\u3059\u308b\u3088\u308a\u6df1\u3044\u7406\u89e3\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3060\u308d\u3046\u3002.<\/li>\n<li class=\"li1\"><strong>\u751f\u6210\u578bAI\u306f\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u4f53\u9a13\u306e\u5275\u9020\u3092\u52a0\u901f\u3055\u305b\u3066\u3044\u308b\u3002<\/strong> \u30b3\u30fc\u30c9\u751f\u6210\u306e\u305f\u3081\u306e\u751f\u6210\u578bAI\/LLM\u6a5f\u80fd\u306e\u8ffd\u52a0\u306b\u3088\u308a\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u4f53\u9a13\u306e\u4f5c\u6210\u30d7\u30ed\u30bb\u30b9\u304c\u3055\u3089\u306b\u7c21\u7d20\u5316\u3055\u308c\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u9b45\u529b\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u3088\u308a\u8fc5\u901f\u306b\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002.<\/li>\n<\/ol>\n\t<div id=\"gap-1839310568\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1839310568 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"row\"  id=\"row-85523179\">\n\n\t<div id=\"col-1713573804\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1462733946\">\n\t\t<a class=\"\" href=\"https:\/\/pages.awscloud.com\/together-we-innovate-aiml-industry-moneythor.html?trk=f25b3bb5-2933-4787-9ae6-ee3c89ac3d30&#038;sc_channel=el\" >\t\t\t\t\t\t<div class=\"img-inner dark\" style=\"margin:0px 0px 0px 0px;\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"900\" src=\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/03\/AWS-Webinar-3.png\" class=\"attachment-large size-large\" alt=\"AWS \u30a6\u30a7\u30d3\u30ca\u30fc (3)\" srcset=\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/03\/AWS-Webinar-3.png 1000w, https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/03\/AWS-Webinar-3-667x600.png 667w, https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/03\/AWS-Webinar-3-768x691.png 768w, https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/03\/AWS-Webinar-3-13x12.png 13w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\t\t\n<style>\n#image_1462733946 {\n  width: 58%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1713573804 > .col-inner {\n  padding: 0px 0px 0px 0px;\n  margin: 0px 0px 0px 0px;\n}\n<\/style>\n\t<\/div>\n\n\t\n<\/div>\n<p>\u767b\u9332\u3059\u308b <a href=\"https:\/\/pages.awscloud.com\/together-we-innovate-aiml-industry-moneythor.html?trk=f25b3bb5-2933-4787-9ae6-ee3c89ac3d30&amp;sc_channel=el\">\u3053\u3053<\/a> \u30a6\u30a7\u30d3\u30ca\u30fc\u5168\u4f53\u3092\u8996\u8074\u3059\u308b\u306b\u306f\u3001<\/p>\n\t<div id=\"gap-664682429\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-664682429 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>","protected":false},"excerpt":{"rendered":"<p>How AI Is Transforming Personalisation in Digital Banking AI is reshaping how banks deliver personalised customer experiences and redefining what customers expect from digital banking. In this session, Moneythor CEO Olivier Berthier explores how AI and machine learning are transforming personalisation across the banking customer lifecycle, from acquisition to activation and long-term engagement. Drawing on real-world examples from leading banks including CIMB, Trust, Booster, Standard Chartered and BNZ., this session highlights how financial institutions are using AI to deliver more relevant, engaging, and effective customer experiences. Key Insights from the Session Personalisation must span the entire customer lifecycle &#8211; There is a strong need for providing personalised experiences throughout the [&#8230;]\n","protected":false},"author":11,"featured_media":8669,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[279,286],"tags":[],"class_list":["post-8665","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-event"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Future of Personalisation in Banking<\/title>\n<meta name=\"description\" content=\"Join Moneythor CEO, Olivier Berthier, for an insightful exploration of the influence of AI\/ML on the future of personalisation in banking.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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