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small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p>\u591a\u304f\u306e\u91d1\u878d\u6a5f\u95a2\u306f\u3001\u6b21\u306e\u3088\u3046\u306a\u4f1d\u7d71\u7684\u306a\u9867\u5ba2\u7372\u5f97\u6226\u7565\u3092\u63a1\u7528\u3057\u3066\u3044\u307e\u3059\u3002 <a href=\"https:\/\/www.moneythor.com\/jp\/2023\/11\/10\/%e9%8a%80%e8%a1%8c%e3%81%ab%e3%81%8a%e3%81%91%e3%82%8b%e7%b4%b9%e4%bb%8b%e3%83%97%e3%83%ad%e3%82%b0%e3%83%a9%e3%83%a0\/\">\u7d39\u4ecb<\/a> 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id=\"text-1312742944\" class=\"text\">\n\t\t\n<h2><span data-text-color=\"secondary\"><strong>\u9280\u884c\u306e\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u306b\u304a\u3051\u308b\u8ab2\u984c\u3068\u554f\u984c\u70b9<\/strong><\/span><\/h2>\n\t\t\n<style>\n#text-1312742944 {\n  font-size: 0.85rem;\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"row align-middle\"  id=\"row-19773275\">\n\n\t<div id=\"col-1550710107\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  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style=\"margin-top:0.5em;margin-bottom:0.5em;max-width:0px;height:4px;background-color:rgb(242, 192, 40);\"><\/div>\n<div class=\"is-divider divider clearfix\" style=\"margin-top:3.0em;margin-bottom:3.0em;max-width:0px;height:0px;background-color:rgb(242, 192, 40);\"><\/div>\n\t<div class=\"img has-hover sg-popup-id-8342 x md-x lg-x y md-y lg-y\" id=\"image_288672712\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"299\" src=\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/02\/Article-CTA-NEW-BRANDING.png\" class=\"attachment-large size-large\" alt=\"\u30de\u30cd\u30fc\u30bd\u30fc\u306e\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u3092\u8cfc\u8aad\u3059\u308b\" srcset=\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/02\/Article-CTA-NEW-BRANDING.png 1024w, https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/02\/Article-CTA-NEW-BRANDING-768x225.png 768w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_288672712 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Personalisation has and continues to be a key area of focus for the banking sector globally. The interest of banks in incorporating personalisation capabilities into their digital services continues to be on the rise, as is innovation in the space. In the past, banks may have recognised the value of data, but struggled to implement programs that really made use of this. A notable shift has occurred since then. This shift reflects an understanding of how more digitally engaged customers translate to increased profitability, and how data is key in building lasting customer engagement. Moneythor CEO and Co-founder Olivier Berthier and FinTech Futures editor Paul Hindle discussed the importance of [&#8230;]\n","protected":false},"author":11,"featured_media":8364,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[279,64],"tags":[],"class_list":["post-7444","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-digital-banking"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Personalised Approach to Customer Acquisition and Activation<\/title>\n<meta name=\"description\" content=\"We explore the importance of personalisation, the key challenges banks are facing and what it is they can be doing differently.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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