{"id":7159,"date":"2023-10-05T17:41:36","date_gmt":"2023-10-05T09:41:36","guid":{"rendered":"https:\/\/www.moneythor.com\/?p=7159"},"modified":"2024-03-04T20:14:23","modified_gmt":"2024-03-04T12:14:23","slug":"%e3%83%97%e3%83%ad%e3%82%b9%e3%83%9a%e3%82%af%e3%83%88%e7%90%86%e8%ab%96-%e9%8a%80%e8%a1%8c%e3%81%ab%e3%81%8a%e3%81%91%e3%82%8b%e8%a1%8c%e5%8b%95%e7%a7%91%e5%ad%a6","status":"publish","type":"post","link":"https:\/\/www.moneythor.com\/jp\/%e5%88%86%e6%9e%90%e6%84%8f%e8%a6%8b\/%e8%a1%8c%e5%8b%95%e7%a7%91%e5%ad%a6\/%e3%83%97%e3%83%ad%e3%82%b9%e3%83%9a%e3%82%af%e3%83%88%e7%90%86%e8%ab%96-%e9%8a%80%e8%a1%8c%e3%81%ab%e3%81%8a%e3%81%91%e3%82%8b%e8%a1%8c%e5%8b%95%e7%a7%91%e5%ad%a6\/","title":{"rendered":"\u30d7\u30ed\u30b9\u30da\u30af\u30c8\u7406\u8ad6 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<em>\uff08\u30ab\u30fc\u30cd\u30de\u30f3\u30011979\uff09<\/em>\u7c21\u5358\u306b\u8a00\u3048\u3070\u3001\u79c1\u305f\u3061\u306e\u6c7a\u65ad\u306f\u6700\u7d42\u7684\u306a\u7d50\u679c\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u8d77\u3053\u308a\u3046\u308b\u5229\u76ca\u3068\u640d\u5931\u306b\u3064\u3044\u3066\u3067\u3042\u308b\u3068\u3044\u3046\u3053\u3068\u3092\u793a\u5506\u3057\u3066\u3044\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u79c1\u305f\u3061\u306f\u8d77\u3053\u308a\u3046\u308b\u5229\u76ca\u306b\u71b1\u5fc3\u306b\u306a\u308b\u3088\u308a\u3082\u3001\u8d77\u3053\u308a\u3046\u308b\u640d\u5931\u3092\u6050\u308c\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u30012 \u3064\u306e\u6295\u8cc7\u6a5f\u4f1a\u306e\u3069\u3061\u3089\u304b\u3092\u9078\u629e\u3067\u304d\u308b\u3068\u3057\u307e\u3059\u30021 \u3064\u306f $500 \u306e\u4fdd\u8a3c\u3055\u308c\u305f\u30ea\u30bf\u30fc\u30f3\u3067\u3001\u3082\u3046 1 \u3064\u306f $1,000 \u3092\u7372\u5f97\u3067\u304d\u308b 50% \u306e\u30c1\u30e3\u30f3\u30b9\u3067\u3059\u3002\u30d7\u30ed\u30b9\u30da\u30af\u30c8\u7406\u8ad6\u306b\u3088\u308c\u3070\u3001\u30ea\u30b9\u30af\u3092\u8ca0\u3046\u3053\u3068\u3067\u3088\u308a\u5927\u304d\u306a\u5831\u916c\u3092\u5f97\u3089\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u307b\u3068\u3093\u3069\u306e\u4eba\u306f\u640d\u5931\u3092\u907f\u3051\u308b\u305f\u3081\u306b\u4fdd\u8a3c\u3055\u308c\u305f $500 \u3092\u9078\u629e\u3059\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h2 style=\"color: #f2c028;\"><strong>\u306a\u305c\u305d\u308c\u304c\u8d77\u3053\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/strong><\/h2>\n<p>\u30d7\u30ed\u30b9\u30da\u30af\u30c8\u7406\u8ad6\u306f\u3001\u4eba\u3005\u304c\u9078\u629e\u80a2\u3092\u3069\u306e\u3088\u3046\u306b\u8a8d\u8b58\u3057\u8a55\u4fa1\u3059\u308b\u304b\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u8a8d\u77e5\u30d0\u30a4\u30a2\u30b9\u306b\u3088\u3063\u3066\u751f\u3058\u308b\u3002 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\u53e3\u5ea7\u306b\u5207\u308a\u66ff\u3048\u308b\u3068 1% \u306e\u5229\u606f\u304c\u5f97\u3089\u308c\u307e\u3059\u300d\u3067\u306f\u306a\u304f\u3001\u300c\u73fe\u5728\u306e\u9280\u884c\u53e3\u5ea7\u3092\u7dad\u6301\u3059\u308b\u3053\u3068\u3067 1% \u306e\u5229\u606f\u3092\u9003\u3055\u306a\u3044\u3067\u304f\u3060\u3055\u3044\u300d\u3068\u3044\u3046\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u691c\u8a0e\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1568270139\">\n\t\t<a class=\"\" href=\"#newsletter-subscription-blog\" >\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"299\" src=\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/02\/Article-CTA-NEW-BRANDING.png\" class=\"attachment-large size-large\" alt=\"\u30de\u30cd\u30fc\u30bd\u30fc\u306e\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u3092\u8cfc\u8aad\u3059\u308b\" srcset=\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/02\/Article-CTA-NEW-BRANDING.png 1024w, https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/02\/Article-CTA-NEW-BRANDING-768x225.png 768w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\t\t\n<style>\n#image_1568270139 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Have you ever found yourself in a situation where you&#8217;re left wondering why you opted for one financial choice over another, even when the outcomes appeared to be equally favourable? Well, that\u2019s the result of prospect theory at work. Instead of just looking at the numbers, we tend to evaluate situations in terms of potential gains and losses. Here, emotions tend to have a stronger pull than logic and rational thinking when we make certain decisions. What is prospect theory? Prospect theory is a psychological framework that explains how people make decisions involving risk and uncertainty (Kahneman, 1979). In a nutshell, it suggests that our decisions aren&#8217;t solely about the [&#8230;]\n","protected":false},"author":11,"featured_media":8422,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[68,279],"tags":[277],"class_list":["post-7159","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-behavioural-science","category-blog","tag-prospect-theory"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Prospect Theory | Behavioural Science in Banking<\/title>\n<meta name=\"description\" content=\"People tend to focus more on potential losses than equivalent gains, which banks should consider in their messaging and data representation\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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