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class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_895394481\">\n\t\t<a class=\"\" href=\"#newsletter-subscription-blog\" >\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"299\" src=\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/02\/Article-CTA-NEW-BRANDING.png\" class=\"attachment-large size-large\" alt=\"\u30de\u30cd\u30fc\u30bd\u30fc\u306e\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u3092\u8cfc\u8aad\u3059\u308b\" srcset=\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/02\/Article-CTA-NEW-BRANDING.png 1024w, https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/02\/Article-CTA-NEW-BRANDING-768x225.png 768w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\t\t\n<style>\n#image_895394481 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Marketing automation remains useful for campaign delivery, lead workflows and communications management, but for banks, it is only one part of the stack. To deliver truly relevant digital banking experiences, financial institutions need a personalisation engine that can understand transaction data, detect context in real time, and orchestrate personalised actions across the customer journey. What is marketing automation? Marketing automation tools are software platforms designed to automate and streamline marketing tasks, processes, and campaigns. These tools help businesses and marketers manage and nurture leads, engage with customers, and optimise their marketing efforts. Marketing automation tools can streamline tasks like email marketing, CRM management, social media scheduling, workflow automation, and even [&#8230;]\n","protected":false},"author":11,"featured_media":8419,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[279],"tags":[],"class_list":["post-6990","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing Automation &amp; Real-Time Personalisation for Banks<\/title>\n<meta name=\"description\" content=\"Best of both: A banking personalisation engine driving contextual decisioning &amp; a marketing automation platform handling downstream campaigns\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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