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href=\"https:\/\/www.cambridge.org\/core\/journals\/journal-of-pension-economics-and-finance\/article\/abs\/behavioral-economics-perspectives-on-public-sector-pension-plans\/ECD443D685EE268998DF20675113B86F\">\u30d9\u30b7\u30e3\u30fc\u30ba\u3089\u30012018<\/a>\uff09\u3002\u3053\u308c\u3092\u884c\u3046 1 \u3064\u306e\u65b9\u6cd5\u306f\u3001\u4f4f\u5b85\u8cbb\u3001\u4ea4\u901a\u8cbb\u3001\u5a2f\u697d\u8cbb\u306a\u3069\u306e\u7a2e\u985e\u306b\u57fa\u3065\u3044\u3066\u652f\u51fa\u3092\u5206\u985e\u3059\u308b\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u4e88\u7b97\u4f5c\u6210\u30c4\u30fc\u30eb\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u3053\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u3088\u308a\u3001\u500b\u4eba\u306f\u652f\u51fa\u3092\u76e3\u8996\u3057\u3001\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u8abf\u6574\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u30e1\u30f3\u30bf\u30eb \u30a2\u30ab\u30a6\u30f3\u30c6\u30a3\u30f3\u30b0 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\u30d0\u30a4\u30a2\u30b9\u306e\u5f71\u97ff\u3092\u5229\u7528\u3057\u3066\u3001\u500b\u4eba\u306e\u8ca1\u52d9\u7ba1\u7406\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u305d\u3046\u3059\u308b\u3053\u3068\u3067\u3001\u9280\u884c\u306f\u9867\u5ba2\u304c\u8ca1\u52d9\u76ee\u6a19\u3092\u9054\u6210\u3057\u3001\u5168\u4f53\u7684\u306a\u8ca1\u52d9\u4e0a\u306e\u5e78\u798f\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u00a0<\/p>\n<p><strong>\u8a73\u3057\u304f\u306f\u3053\u3061\u3089 <a href=\"https:\/\/www.moneythor.com\/jp\/%e5%88%86%e6%9e%90%e6%84%8f%e8%a6%8b\/%e8%a1%8c%e5%8b%95%e7%a7%91%e5%ad%a6\/\">\u884c\u52d5\u79d1\u5b66\u306e\u4e00\u53e3\u30b5\u30a4\u30ba<\/a> \u30c7\u30b8\u30bf\u30eb\u30d0\u30f3\u30ad\u30f3\u30b0\u306b\u95a2\u3059\u308b\u305d\u306e\u4ed6\u306e\u6d1e\u5bdf\u306b\u3064\u3044\u3066\u306f\u3001\u5f53\u793e\u306e\u6708\u520a\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u306b\u3054\u767b\u9332\u304f\u3060\u3055\u3044\u3002<\/strong><\/p>\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1295693066\">\n\t\t<a class=\"\" href=\"#newsletter-subscription-blog\" >\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"299\" src=\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/02\/Article-CTA-NEW-BRANDING.png\" class=\"attachment-large size-large\" alt=\"\u30de\u30cd\u30fc\u30bd\u30fc\u306e\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u3092\u8cfc\u8aad\u3059\u308b\" srcset=\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/02\/Article-CTA-NEW-BRANDING.png 1024w, https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/02\/Article-CTA-NEW-BRANDING-768x225.png 768w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\t\t\n<style>\n#image_1295693066 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Does money always mean the same thing to us? Or do we respond differently to money depending on where it comes from and where it\u2019s going? Let\u2019s say you won $2000 at the races; would you attach the same value to that money as you do to the $2000 you earn in your monthly salary? You would likely use your salaried income to cover basic expenses like rent and food. But the additional $2000? What would you use that for? Economically, both $2000 sums are identical, however emotionally, they have different values to us which impacts how we spend, save and invest. What is mental accounting bias? Money is not [&#8230;]\n","protected":false},"author":11,"featured_media":6847,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[68,279,64],"tags":[],"class_list":["post-6846","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-behavioural-science","category-blog","category-digital-banking"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mental Accounting Bias | Bitesize Behavioural Science | Moneythor<\/title>\n<meta name=\"description\" content=\"We often treat money differently based on where it comes from or where it&#039;s going. 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