{"id":6727,"date":"2023-08-31T13:34:24","date_gmt":"2023-08-31T05:34:24","guid":{"rendered":"https:\/\/www.moneythor.com\/?p=6727"},"modified":"2024-03-04T20:17:44","modified_gmt":"2024-03-04T12:17:44","slug":"%e5%9f%8b%e6%b2%a1%e8%b2%bb%e7%94%a8%e3%81%ae%e8%aa%a4%e8%ac%ac-%e9%8a%80%e8%a1%8c%e3%81%ab%e3%81%8a%e3%81%91%e3%82%8b%e8%a1%8c%e5%8b%95%e7%a7%91%e5%ad%a6","status":"publish","type":"post","link":"https:\/\/www.moneythor.com\/jp\/%e5%88%86%e6%9e%90%e6%84%8f%e8%a6%8b\/%e8%a1%8c%e5%8b%95%e7%a7%91%e5%ad%a6\/%e5%9f%8b%e6%b2%a1%e8%b2%bb%e7%94%a8%e3%81%ae%e8%aa%a4%e8%ac%ac-%e9%8a%80%e8%a1%8c%e3%81%ab%e3%81%8a%e3%81%91%e3%82%8b%e8%a1%8c%e5%8b%95%e7%a7%91%e5%ad%a6\/","title":{"rendered":"\u30b5\u30f3\u30af\u30b3\u30b9\u30c8\u306e\u8aa4\u8b2c 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\u5358\u306b\u3001\u3059\u3067\u306b\u6642\u9593\u3001\u52b4\u529b\u3001\u304a\u91d1\u3092\u6295\u8cc7\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u4eca\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3084\u6c7a\u5b9a\u3092\u653e\u68c4\u3059\u308b\u3053\u3068\u306f\u3001\u3059\u3067\u306b\u6295\u8cc7\u3057\u305f\u30ea\u30bd\u30fc\u30b9\u306e\u7121\u99c4\u306e\u3088\u3046\u306b\u611f\u3058\u3089\u308c\u308b\u304b\u3089\u3067\u3059 (<a href=\"https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/0749597885900494\" target=\"_blank\" rel=\"noopener\">\u30a2\u30fc\u30af\u30b9\uff06\u30d6\u30eb\u30fc\u30de\u30fc\u30011985\u5e74<\/a>).<\/p>\n<p>\u6620\u753b\u306e\u30c1\u30b1\u30c3\u30c8\u3092\u8cb7\u3063\u305f\u3082\u306e\u306e\u3001\u9014\u4e2d\u3067\u3072\u3069\u3044\u6620\u753b\u3060\u3068\u6c17\u3065\u3044\u305f\u3068\u60f3\u50cf\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u9078\u629e\u80a2\u306f 2 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1 \u3064\u306e\u4f8b\u3068\u3057\u3066\u306f\u3001\u3059\u3067\u306b\u524d\u6255\u3044\u6e08\u307f\u3067\u3001\u652f\u6255\u3063\u305f\u304a\u91d1\u3092\u300c\u7121\u99c4\u300d\u306b\u3057\u305f\u304f\u306a\u3044\u3068\u3044\u3046\u7406\u7531\u3060\u3051\u3067\u3001\u4f7f\u7528\u3057\u306a\u304f\u306a\u3063\u305f\u308a\u5fc5\u8981\u306a\u304f\u306a\u3063\u305f\u308a\u3057\u305f\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3 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href=\"https:\/\/www.moneythor.com\/jp\/solution\/%e6%9c%80%e6%96%b0%e3%81%ae-pfm-%e6%a9%9f%e8%83%bd%e3%82%92%e3%83%90%e3%83%b3%e3%82%ad%e3%83%b3%e3%82%b0-%e3%82%a2%e3%83%97%e3%83%aa%e3%81%ab%e8%bf%bd%e5%8a%a0%e3%81%99%e3%82%8b\/\"> \u4e88\u7b97\u4f5c\u6210\u3068\u8caf\u84c4\u30c4\u30fc\u30eb<\/a> \u9867\u5ba2\u304c\u652f\u51fa\u3092\u8ffd\u8de1\u3057\u3001\u8ca1\u52d9\u76ee\u6a19\u3092\u8a2d\u5b9a\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\u3002\u3053\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u3088\u308a\u3001\u9867\u5ba2\u306f\u65e2\u306b\u6295\u8cc7\u3057\u305f\u91d1\u984d\u3060\u3051\u3067\u306a\u304f\u3001\u5c06\u6765\u306e\u8ca1\u52d9\u76ee\u6a19\u306b\u91cd\u70b9\u3092\u7f6e\u304f\u3088\u3046\u4fc3\u3055\u308c\u307e\u3059\uff08<a href=\"https:\/\/library.naswa.org\/doi\/full\/10.5555\/20.500.11941\/4034\" target=\"_blank\" rel=\"noopener\">\u30c8\u30f4\u30a7\u30eb\u30b9\u30ad\u30fc\uff06\u30ab\u30fc\u30cd\u30de\u30f3\u30011991<\/a>).<\/p>\n<p>\u3055\u3089\u306b\u3001\u9280\u884c\u306f <a href=\"https:\/\/www.moneythor.com\/jp\/solution\/%e9%a1%a7%e5%ae%a2%e3%81%ae%e7%b5%8c%e6%b8%88%e7%9a%84%e5%b9%b8%e7%a6%8f%e3%82%92%e5%90%91%e4%b8%8a%e3%81%95%e3%81%9b%e3%82%8b\/\">\u500b\u5225\u306e\u91d1\u878d\u30a2\u30c9\u30d0\u30a4\u30b9\u3068\u30b5\u30dd\u30fc\u30c8<\/a> \u9867\u5ba2\u304c\u57cb\u6ca1\u8cbb\u7528\u306e\u8aa4\u89e3\u306b\u9665\u3063\u3066\u3044\u308b\u3053\u3068\u3092\u8a8d\u8b58\u3057\u3001\u305d\u3053\u304b\u3089\u629c\u3051\u51fa\u3059\u65b9\u6cd5\u3092\u652f\u63f4\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u9867\u5ba2\u306f\u3088\u308a\u5e83\u7bc4\u306a\u8ca1\u52d9\u8a08\u753b\u306b\u5408\u3063\u305f\u3001\u3088\u308a\u8ce2\u660e\u306a\u304a\u91d1\u306e\u9078\u629e\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h2>\u7d50\u8ad6<\/h2>\n<p>\u57cb\u6ca1\u8cbb\u7528\u306e\u8aa4\u89e3\u3092\u514b\u670d\u3059\u308b\u306e\u306f\u3001\u7279\u306b\u91d1\u92ad\u9762\u306b\u304a\u3044\u3066\u306f\u96e3\u3057\u3044\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u3053\u306e\u504f\u898b\u304c\u4f55\u3067\u3042\u308b\u304b\u3001\u3069\u306e\u3088\u3046\u306b\u6a5f\u80fd\u3059\u308b\u304b\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u91d1\u878d\u6a5f\u95a2\u306f\u9867\u5ba2\u3092\u9577\u671f\u7684\u306a\u76ee\u6a19\u306b\u6cbf\u3063\u305f\u3088\u308a\u8ce2\u660e\u306a\u91d1\u878d\u9078\u629e\u306b\u5c0e\u304f\u624b\u52a9\u3051\u3092\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u9069\u5207\u306a\u91d1\u878d\u77e5\u8b58\u3068\u30c4\u30fc\u30eb\u304c\u3042\u308c\u3070\u3001\u9867\u5ba2\u306f\u57cb\u6ca1\u8cbb\u7528\u306e\u8aa4\u89e3\u3092\u632f\u308a\u6255\u3044\u3001\u3088\u308a\u5b89\u5168\u306a\u91d1\u878d\u306e\u5c06\u6765\u306b\u5411\u3051\u3066\u53d6\u308a\u7d44\u3080\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_632544935\">\n\t\t<a class=\"\" href=\"#newsletter-subscription-blog\" >\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"299\" src=\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/02\/Article-CTA-NEW-BRANDING.png\" class=\"attachment-large size-large\" alt=\"\u30de\u30cd\u30fc\u30bd\u30fc\u306e\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u3092\u8cfc\u8aad\u3059\u308b\" srcset=\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/02\/Article-CTA-NEW-BRANDING.png 1024w, https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/02\/Article-CTA-NEW-BRANDING-768x225.png 768w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\t\t\n<style>\n#image_632544935 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Are you one of those people who can&#8217;t seem to give up on something you have invested time, effort, and money into, even if it&#8217;s no longer worth it? If that sounds like you, then you might be falling for the sunk cost fallacy! But don&#8217;t worry, you&#8217;re not alone. Even the smartest fall prey to this cognitive bias, especially when it comes to finances! What is sunk cost fallacy? Sunk cost fallacy is a cognitive bias that occurs when people continue investing in a project or decision even if it&#8217;s no longer viable or profitable. Why? Simply because they&#8217;ve already invested time, effort, and money into it and so [&#8230;]\n","protected":false},"author":3,"featured_media":8421,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[68,279],"tags":[62,267],"class_list":["post-6727","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-behavioural-science","category-blog","tag-behavioural-science","tag-sunk-cost-fallacy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sunk Cost Fallacy | Behavioural Science in Banking | Moneythor<\/title>\n<meta name=\"description\" content=\"Sunk cost fallacy in banking occurs when we continue investing in a project or decision even if it&#039;s no longer viable or profitable.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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