{"id":6532,"date":"2022-09-26T10:49:41","date_gmt":"2022-09-26T02:49:41","guid":{"rendered":"https:\/\/www.moneythor.com\/?p=6532"},"modified":"2024-03-05T09:59:48","modified_gmt":"2024-03-05T01:59:48","slug":"%e9%a1%95%e8%91%97%e6%80%a7%e3%83%90%e3%82%a4%e3%82%a2%e3%82%b9","status":"publish","type":"post","link":"https:\/\/www.moneythor.com\/jp\/%e5%88%86%e6%9e%90%e6%84%8f%e8%a6%8b\/%e8%a1%8c%e5%8b%95%e7%a7%91%e5%ad%a6\/%e9%a1%95%e8%91%97%e6%80%a7%e3%83%90%e3%82%a4%e3%82%a2%e3%82%b9\/","title":{"rendered":"\u9855\u8457\u6027\u30d0\u30a4\u30a2\u30b9 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\u3064\u3067 1 \u3064\u306e\u53d6\u5f15\u3092\u898b\u308b\u3068\u3001\u8ffd\u52a0\u306e\u30a2\u30a4\u30c6\u30e0\u304c\u5fc5\u8981\u304b\u3069\u3046\u304b\u306b\u7126\u70b9\u3092\u5f53\u3066\u308b\u3088\u308a\u3082\u3001\u7bc0\u7d04\u306b\u6c17\u3092\u53d6\u3089\u308c\u304c\u3061\u3067\u3059\u3002<\/p>\n<h2>\u91d1\u878d\u6a5f\u95a2\u306f\u3001\u9855\u8457\u6027\u30d0\u30a4\u30a2\u30b9\u306e\u5f71\u97ff\u3092\u3069\u306e\u3088\u3046\u306b\u6d3b\u7528\u3057\u3066\u3001\u500b\u4eba\u306e\u8ca1\u52d9\u7ba1\u7406\u3092\u6539\u5584\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u304b?<\/h2>\n<h3>\u30c7\u30b8\u30bf\u30eb\u30d0\u30f3\u30ad\u30f3\u30b0\u30a2\u30d7\u30ea\u3067\u8caf\u84c4\u3092\u30c7\u30d5\u30a9\u30eb\u30c8\u30aa\u30d7\u30b7\u30e7\u30f3\u3068\u3057\u3066\u4f4d\u7f6e\u4ed8\u3051\u308b<\/h3>\n<p>\u5168\u4f53\u7684\u306b\u3001\u79c1\u305f\u3061\u306f\u4eba\u3005\u304c <a href=\"https:\/\/www.moneythor.com\/jp\/2022\/07\/29\/%e9%8a%80%e8%a1%8c%e3%81%ab%e3%81%8a%e3%81%91%e3%82%8b%e3%83%87%e3%83%95%e3%82%a9%e3%83%ab%e3%83%88%e5%8a%b9%e6%9e%9c%e8%a1%8c%e5%8b%95%e7%a7%91%e5%ad%a6\/\" target=\"_blank\" rel=\"noopener\">\u6700\u521d\u306b\u63d0\u793a\u3055\u308c\u305f\u6700\u3082\u7c21\u5358\u306a\u9078\u629e\u80a2\u3092\u9078\u3076\u53ef\u80fd\u6027\u304c\u9ad8\u3044<\/a> 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class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_321846383\">\n\t\t<a class=\"\" href=\"#newsletter-subscription-blog\" >\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"299\" src=\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/02\/Article-CTA-NEW-BRANDING.png\" class=\"attachment-large size-large\" alt=\"\u30de\u30cd\u30fc\u30bd\u30fc\u306e\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u3092\u8cfc\u8aad\u3059\u308b\" srcset=\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/02\/Article-CTA-NEW-BRANDING.png 1024w, https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/02\/Article-CTA-NEW-BRANDING-768x225.png 768w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\t\t\n<style>\n#image_321846383 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>","protected":false},"excerpt":{"rendered":"<p>What is salience bias? Our choices are driven by the information that is communicated to us and things that we see. As a result, we have a tendency to fixate on information that is distinctive while ignoring anything that doesn\u2019t particularly stand out. Why does it happen? The word salience is defined as \u201cthe quality of being particularly important or easy to notice\u201d. When we\u2019re considering, building or designing a product, it is key to acknowledge that the information presented first and most prominently has the ability to affect our decision making process. Our inclination to focus on information that is unique or different leads us to the salience bias. [&#8230;]\n","protected":false},"author":4,"featured_media":6536,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[68,279],"tags":[62,94,233,235],"class_list":["post-6532","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-behavioural-science","category-blog","tag-behavioural-science","tag-bitesize-behavioural-science","tag-salience","tag-salience-bias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Salience Bias | Behavioural Science in Banking | Moneythor<\/title>\n<meta name=\"description\" content=\"We have a tendency to fixate on information that is distinctive while ignoring anything that doesn\u2019t particularly stand out.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.moneythor.com\/jp\/\u5206\u6790\u610f\u898b\/\u884c\u52d5\u79d1\u5b66\/\u9855\u8457\u6027\u30d0\u30a4\u30a2\u30b9\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Salience Bias | Behavioural Science in Banking | Moneythor\" \/>\n<meta property=\"og:description\" content=\"We have a tendency to fixate on information that is distinctive while ignoring anything that doesn\u2019t particularly stand out.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.moneythor.com\/jp\/\u5206\u6790\u610f\u898b\/\u884c\u52d5\u79d1\u5b66\/\u9855\u8457\u6027\u30d0\u30a4\u30a2\u30b9\/\" \/>\n<meta property=\"og:site_name\" content=\"Moneythor\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/moneythorhq\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-26T02:49:41+00:00\" 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