{"id":6397,"date":"2022-06-30T14:44:48","date_gmt":"2022-06-30T06:44:48","guid":{"rendered":"https:\/\/www.moneythor.com\/?p=6397"},"modified":"2024-03-05T10:01:42","modified_gmt":"2024-03-05T02:01:42","slug":"%e7%a2%ba%e5%ae%9f%e6%80%a7%e5%8a%b9%e6%9e%9c","status":"publish","type":"post","link":"https:\/\/www.moneythor.com\/jp\/%e5%88%86%e6%9e%90%e6%84%8f%e8%a6%8b\/%e8%a1%8c%e5%8b%95%e7%a7%91%e5%ad%a6\/%e7%a2%ba%e5%ae%9f%e6%80%a7%e5%8a%b9%e6%9e%9c\/","title":{"rendered":"\u78ba\u5b9f\u6027\u52b9\u679c |\u9280\u884c\u696d\u52d9\u306b\u304a\u3051\u308b\u884c\u52d5\u79d1\u5b66"},"content":{"rendered":"<p>\u3042\u308b\u554f\u984c\u306b\u3064\u3044\u3066\u306e\u81ea\u5206\u306e\u4fe1\u5ff5\u306e\u305b\u3044\u3067\u3001\u72b6\u6cc1\u3092\u5225\u306e\u8996\u70b9\u304b\u3089\u898b\u308b\u3053\u3068\u304c\u8003\u3048\u3089\u308c\u306a\u3044\u3088\u3046\u306a\u72b6\u6cc1\u306b\u9665\u3063\u305f\u3053\u3068\u306f\u3042\u308a\u307e\u305b\u3093\u304b? \u79c1\u305f\u3061\u306e\u597d\u307f\u3084\u504f\u898b\u304c\u79c1\u305f\u3061\u306e\u4e16\u754c\u89b3\u3092\u5f62\u4f5c\u308a\u3001\u79c1\u305f\u3061\u3092\u5f62\u4f5c\u308a\u307e\u3059\u3002\u6642\u9593\u304c\u7d4c\u3064\u306b\u3064\u308c\u3066\u3001\u79c1\u305f\u3061\u304c\u7d4c\u9a13\u3057\u3066\u304d\u305f\u3053\u3068\u304c\u3001\u79c1\u305f\u3061\u304c\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u91d1\u92ad\u7684\u306a\u610f\u601d\u6c7a\u5b9a\u3092\u542b\u3081\u3001\u610f\u601d\u6c7a\u5b9a\u30d7\u30ed\u30bb\u30b9\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u91d1\u92ad\u7684\u3067\u3042\u308d\u3046\u3068\u306a\u304b\u308d\u3046\u3068\u3001\u8ad6\u7406\u7684\u306a\u610f\u601d\u6c7a\u5b9a\u3092\u59a8\u3052\u308b\u53ef\u80fd\u6027\u306e\u3042\u308b\u8a8d\u77e5\u30d0\u30a4\u30a2\u30b9\u3092\u8a8d\u8b58\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<h1>\u78ba\u5b9f\u6027\u52b9\u679c\u3068\u306f\u4f55\u3067\u3059\u304b?<\/h1>\n<p>\u306e <a href=\"https:\/\/www.behavioraleconomics.com\/resources\/mini-encyclopedia-of-be\/certaintypossibility-effects\/\" target=\"_blank\" rel=\"noopener\">\u78ba\u5b9f\u6027\u52b9\u679c<\/a> \u3068\u547c\u3070\u308c\u308b\u884c\u52d5\u30e2\u30c7\u30eb\u304b\u3089\u751f\u307e\u308c\u305f\u89b3\u5bdf\u3067\u3042\u308b\u3002 <a href=\"https:\/\/www.behavioraleconomics.com\/resources\/mini-encyclopedia-of-be\/prospect-theory\/\" target=\"_blank\" rel=\"noopener\">\u30d7\u30ed\u30b9\u30da\u30af\u30c8\u7406\u8ad6<\/a> \u30ab\u30fc\u30f3\u30de\u30f3\u3068\u30c8\u30f4\u30a7\u30eb\u30b9\u30ad\u30fc\u306b\u3088\u308b\u3053\u306e\u7406\u8ad6\u306f\u3001\u78ba\u5b9f\u6027\u304c\u4f4e\u3044\u7d50\u679c\uff0840% \u3084 50% \u306e\u3088\u3046\u306a\u78ba\u7387\uff09\u3068\u6bd4\u3079\u3066\u3001\u78ba\u5b9f\u306a\u7d50\u679c\uff080% \u3084 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2 \u500b\u5206\u306e\u4fa1\u683c\u3067\u30ea\u30f3\u30b4 3 \u500b\u3092\u63d0\u4f9b\u3059\u308b\u4ee3\u308f\u308a\u306b\u3001\u30ea\u30f3\u30b4 2 \u500b\u3092\u8cfc\u5165\u3059\u308b\u3068\u30ea\u30f3\u30b4 1 \u500b\u3092\u7121\u6599\u3067\u63d0\u4f9b\u3057\u307e\u3059\u30023 \u500b\u76ee\u306e\u30ea\u30f3\u30b4\u304c\u7121\u6599\u3067\u3042\u308c\u3070\u78ba\u5b9f\u6027\u306f\u9ad8\u307e\u308a\u3001\u6d88\u8cbb\u8005\u306f 3 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class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_503372438\">\n\t\t<a class=\"\" href=\"#newsletter-subscription-blog\" >\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"299\" src=\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/02\/Article-CTA-NEW-BRANDING.png\" class=\"attachment-large size-large\" alt=\"\u30de\u30cd\u30fc\u30bd\u30fc\u306e\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u3092\u8cfc\u8aad\u3059\u308b\" srcset=\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/02\/Article-CTA-NEW-BRANDING.png 1024w, https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/02\/Article-CTA-NEW-BRANDING-768x225.png 768w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\t\t\n<style>\n#image_503372438 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Have you ever been in a situation where your conviction about an issue makes it unthinkable for you to view a situation through different lenses? Our preferences and biases shape our worldview and make us who we are. Over time, the lived experiences we have influence our decision making process, including the financial ones we have to make. As such, it is important for us to acknowledge the cognitive biases we have that might hinder logical decision making, financial or otherwise. What is the Certainty Effect? The certainty effect is an observation stemming from a behavioural model called Prospect Theory by Kahneman and Tversky that describes the inclination we have [&#8230;]\n","protected":false},"author":4,"featured_media":6405,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[68,279],"tags":[62,94,215],"class_list":["post-6397","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-behavioural-science","category-blog","tag-behavioural-science","tag-bitesize-behavioural-science","tag-the-certainty-effect"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Certainty Effect | Behavioural Science in Banking | Moneythor<\/title>\n<meta name=\"description\" content=\"Consumers would choose clarity over chance, even if this directs them towards less 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