{"id":6013,"date":"2022-01-27T12:57:01","date_gmt":"2022-01-27T04:57:01","guid":{"rendered":"https:\/\/www.moneythor.com\/?p=6013"},"modified":"2024-03-05T10:18:00","modified_gmt":"2024-03-05T02:18:00","slug":"%e3%82%ad%e3%83%a3%e3%83%83%e3%82%b7%e3%83%a5%e3%83%ac%e3%82%b9%e5%8a%b9%e6%9e%9c","status":"publish","type":"post","link":"https:\/\/www.moneythor.com\/jp\/%e5%88%86%e6%9e%90%e6%84%8f%e8%a6%8b\/%e8%a1%8c%e5%8b%95%e7%a7%91%e5%ad%a6\/%e3%82%ad%e3%83%a3%e3%83%83%e3%82%b7%e3%83%a5%e3%83%ac%e3%82%b9%e5%8a%b9%e6%9e%9c\/","title":{"rendered":"\u30ad\u30e3\u30c3\u30b7\u30e5\u30ec\u30b9\u52b9\u679c 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<a href=\"https:\/\/www.moneythor.com\/jp\/solution\/%e6%9c%80%e6%96%b0%e3%81%ae-pfm-%e6%a9%9f%e8%83%bd%e3%82%92%e3%83%90%e3%83%b3%e3%82%ad%e3%83%b3%e3%82%b0-%e3%82%a2%e3%83%97%e3%83%aa%e3%81%ab%e8%bf%bd%e5%8a%a0%e3%81%99%e3%82%8b\/\" target=\"_blank\" rel=\"noopener\">\u8cc7\u91d1\u7ba1\u7406\u30c4\u30fc\u30eb<\/a> 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<a href=\"https:\/\/www.moneythor.com\/jp\/2021\/06\/07\/%e7%b5%8c%e6%b8%88%e7%9a%84%e3%81%aa%e5%b9%b8%e7%a6%8f%e3%82%92%e7%90%86%e8%a7%a3%e3%81%99%e3%82%8b\/\" target=\"_blank\" rel=\"noopener\">\u91d1\u878d\u798f\u7949\u30d7\u30ed\u30b0\u30e9\u30e0<\/a> \u305d\u3057\u3066 <a href=\"https:\/\/www.moneythor.com\/jp\/2021\/04\/01\/%e9%8a%80%e8%a1%8c%e5%90%91%e3%81%91pfm%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/\" target=\"_blank\" rel=\"noopener\">\u500b\u4eba\u8ca1\u52d9\u7ba1\u7406\uff08PFM\uff09<\/a> \u30c4\u30fc\u30eb\u3082\u540c\u69d8\u306b\u3001\u9577\u671f\u7684\u306b\u30e6\u30fc\u30b6\u30fc\u306b\u53ca\u307c\u3059\u53ef\u80fd\u6027\u306e\u3042\u308b\u5f71\u97ff\u3092\u76f8\u6bba\u3059\u308b\u305f\u3081\u306b\u3001\u95a2\u4fc2\u3059\u308b\u3059\u3079\u3066\u306e\u95a2\u4fc2\u8005\u304c\u3088\u308a\u4e00\u8cab\u3057\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u3068\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002<\/p>\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1831597438\">\n\t\t<a class=\"\" href=\"#newsletter-subscription-blog\" >\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"299\" src=\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/02\/Article-CTA-NEW-BRANDING.png\" class=\"attachment-large size-large\" alt=\"\u30de\u30cd\u30fc\u30bd\u30fc\u306e\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u3092\u8cfc\u8aad\u3059\u308b\" srcset=\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/02\/Article-CTA-NEW-BRANDING.png 1024w, https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/02\/Article-CTA-NEW-BRANDING-768x225.png 768w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\t\t\n<style>\n#image_1831597438 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Cashless payments are internationally the preferred method of transaction today. This has not only been supported by developments in financial technology and digital banking, but Covid-19 has moved people towards \u201cminimal contact\u201d options for transactions and payment. This move to cashless systems has also had an impact on consumers buying and spending behaviours. What is the Cashless Effect? The Cashless Effect is a cognitive bias that characterises an inclination to be more willing to part with our money when there is no actual physical transaction taking place. Essentially, we are more likely to spend more money when we are not spending physical cash, as it more abstract and therefore less [&#8230;]\n","protected":false},"author":4,"featured_media":6020,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[68,279],"tags":[62,94,159],"class_list":["post-6013","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-behavioural-science","category-blog","tag-behavioural-science","tag-bitesize-behavioural-science","tag-the-cashless-effect"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Cashless Effect | Behavioural Science in Banking | Moneythor<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.moneythor.com\/jp\/\u5206\u6790\u610f\u898b\/\u884c\u52d5\u79d1\u5b66\/\u30ad\u30e3\u30c3\u30b7\u30e5\u30ec\u30b9\u52b9\u679c\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Cashless Effect | Behavioural Science in Banking | Moneythor\" \/>\n<meta property=\"og:description\" content=\"Cashless payments are internationally the preferred method of transaction today. This has not only been supported by developments in financial technology and digital banking, but Covid-19 has moved people towards \u201cminimal contact\u201d options for transactions and payment. This move to cashless systems has also had an impact on consumers buying and spending behaviours. What is the Cashless Effect? The Cashless Effect is a cognitive bias that characterises an inclination to be more willing to part with our money when there is no actual physical transaction taking place. 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