{"id":3927,"date":"2021-03-30T12:51:19","date_gmt":"2021-03-30T04:51:19","guid":{"rendered":"https:\/\/www.moneythor.com\/?p=3927"},"modified":"2024-03-05T10:36:10","modified_gmt":"2024-03-05T02:36:10","slug":"%e9%8a%80%e8%a1%8c%e3%81%ab%e3%81%8a%e3%81%91%e3%82%8b%e8%aa%98%e6%83%91%e3%81%ae%e6%9d%9f%e3%81%ad%e3%82%8b%e8%a1%8c%e5%8b%95%e7%a7%91%e5%ad%a6","status":"publish","type":"post","link":"https:\/\/www.moneythor.com\/jp\/%e5%88%86%e6%9e%90%e6%84%8f%e8%a6%8b\/%e8%a1%8c%e5%8b%95%e7%a7%91%e5%ad%a6\/%e9%8a%80%e8%a1%8c%e3%81%ab%e3%81%8a%e3%81%91%e3%82%8b%e8%aa%98%e6%83%91%e3%81%ae%e6%9d%9f%e3%81%ad%e3%82%8b%e8%a1%8c%e5%8b%95%e7%a7%91%e5%ad%a6\/","title":{"rendered":"\u8a98\u60d1\u30d0\u30f3\u30c9\u30eb | \u9280\u884c\u306b\u304a\u3051\u308b\u884c\u52d5\u79d1\u5b66"},"content":{"rendered":"<p>\u8d05\u6ca2\u3067\u3059\u3050\u306b\u6e80\u8db3\u3067\u304d\u308b\u884c\u52d5\u3068\u3001\u9577\u671f\u7684\u306a\u5229\u76ca\u3092\u3082\u305f\u3089\u3059\u304c\u610f\u5fd7\u306e\u529b\u3092\u5fc5\u8981\u3068\u3059\u308b\u6709\u76ca\u306a\u884c\u52d5\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3068\u3001\u9867\u5ba2\u306e\u8ca1\u52d9\u4e0a\u306e\u6c7a\u5b9a\u306b\u3069\u306e\u3088\u3046\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u306e\u3067\u3057\u3087\u3046\u304b?<\/p>\n<p>\u306b\u3088\u308b\u3068 <a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S074959782030385X\" target=\"_blank\" rel=\"noopener\">\u30df\u30eb\u30af\u30de\u30f3\u3089<\/a>\u300c\u8a98\u60d1\u306e\u675f\u7e1b\u3068\u306f\u3001\u5373\u5ea7\u306b\u6e80\u8db3\u611f\u3092\u5f97\u3089\u308c\u308b\u300c\u6b32\u3057\u3044\u300d\u884c\u52d5\u3068\u3001\u9577\u671f\u7684\u306a\u5229\u76ca\u3092\u3082\u305f\u3089\u3059\u304c\u610f\u5fd7\u529b\u306e\u767a\u63ee\u3092\u5fc5\u8981\u3068\u3059\u308b\u300c\u3059\u3079\u304d\u300d\u884c\u52d5\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3042\u308b\u3002\u300d<\/p>\n<p>\u3053\u308c\u306f\u3001\u904b\u52d5\u306a\u3069\u306e\u300c\u3059\u3079\u304d\u300d\u884c\u52d5\u3092\u3001\u30aa\u30fc\u30c7\u30a3\u30aa\u30d6\u30c3\u30af\u3092\u8074\u3044\u305f\u308a\u30c6\u30ec\u30d3\u3092\u898b\u305f\u308a\u3068\u3044\u3063\u305f\u3001\u3088\u308a\u697d\u3057\u3044\u3068\u3055\u308c\u308b\u884c\u52d5\u3068\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u8a98\u60d1\u7684\u306a\u3082\u306e\u306b\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u8a98\u60d1\u306e\u30d0\u30f3\u30c9\u30eb\u306b\u306f\u30012 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\/>\u00a0<\/p>\n<h2>\u8a98\u60d1\u30d0\u30f3\u30c9\u30eb\u306f\u91d1\u878d\u30b5\u30fc\u30d3\u30b9\u306b\u3069\u306e\u3088\u3046\u306b\u9069\u7528\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u304b?<\/h2>\n<p>\u00a0<br \/>\u91d1\u878d\u30b5\u30fc\u30d3\u30b9\u306e\u5206\u91ce\u3067\u306f\u3001\u8a98\u60d1\u30d0\u30f3\u30c9\u30eb\u306f\u3001\u3088\u308a\u826f\u3044\u4e88\u7b97\u7de8\u6210\u3001\u8caf\u84c4\u306e\u5897\u52a0\u3001\u3088\u308a\u8ce2\u660e\u306a\u8ca1\u52d9\u4e0a\u306e\u610f\u601d\u6c7a\u5b9a\u3092\u4fc3\u9032\u3059\u308b\u305f\u3081\u306b\u4f7f\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\u00a0<\/ol>\n<\/li>\n<\/ol>\n<ul>\n<li>\u8caf\u84c4<\/li>\n<\/ul>\n<p>\u8caf\u84c4\u304c\u3042\u308b\u3068\u3001\u91d1\u92ad\u7684\u306a\u30b9\u30c8\u30ec\u30b9\u304c\u8efd\u6e1b\u3055\u308c\u3001\u501f\u91d1\u3092\u56de\u907f\u3067\u304d\u3001\u7d4c\u6e08\u7684\u81ea\u7531\u3092\u3088\u308a\u5b9f\u611f\u3067\u304d\u307e\u3059\u3002\u8caf\u84c4\u306e\u30e1\u30ea\u30c3\u30c8\u306f\u660e\u3089\u304b\u3067\u3059\u304c\u3001\u307b\u3068\u3093\u3069\u306e\u4eba\u306f\u8caf\u84c4\u304c\u307b\u3068\u3093\u3069\u306a\u3044\u304b\u307e\u3063\u305f\u304f\u306a\u304f\u3001\u8caf\u84c4\u306e\u30d7\u30ed\u30bb\u30b9\u304c\u9762\u5012\u3060\u3068\u611f\u3058\u3066\u3044\u307e\u3059\u3002\u9280\u884c\u306f\u3001\u8a98\u60d1\u30d0\u30f3\u30c9\u30eb\u3092\u4f7f\u7528\u3057\u3066\u3001\u304a\u91d1\u3092\u8caf\u3081\u308b\u3053\u3068\u3092\u3088\u308a\u697d\u3057\u3044\u3082\u306e\u306b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u304a\u91d1\u306e\u304b\u304b\u308b\u7fd2\u6163\u3092\u7bc0\u7d04\u306e\u6a5f\u4f1a\u306b\u5909\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u9867\u5ba2\u304c\u670d\u3092\u8cb7\u3063\u305f\u308a\u5916\u98df\u3057\u305f\u308a\u3059\u308b\u305f\u3073\u306b\u3001\u652f\u51fa\u984d\u306e\u4e00\u5b9a\u5272\u5408\u304c\u81ea\u52d5\u7684\u306b\u8caf\u84c4\u76ee\u6a19\u306b\u8ffd\u52a0\u3055\u308c\u307e\u3059\u3002\u9867\u5ba2\u306f\u65b0\u3057\u3044\u670d\u3092\u8cb7\u3063\u305f\u308a\u304a\u3044\u3057\u3044\u98df\u4e8b\u3092\u98df\u3079\u305f\u308a\u3059\u308b\u697d\u3057\u307f\u3092\u5473\u308f\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u304c\u3001\u3053\u308c\u3089\u306e\u51fa\u8cbb\u3082\u7bc0\u7d04\u306b\u3064\u306a\u304c\u308b\u3068\u308f\u304b\u308c\u3070\u7f6a\u60aa\u611f\u3082\u8efd\u6e1b\u3055\u308c\u307e\u3059\u3002<br \/>\u00a0<\/p>\n<ul>\n<li>\u5fe0\u8aa0\u5fc3<\/li>\n<\/ul>\n<p>\u9280\u884c\u306f\u3001\u6709\u76ca\u306a\u91d1\u878d\u884c\u52d5\u3092\u53d6\u3063\u305f\u9867\u5ba2\u306b\u3001\u8ffd\u52a0\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3 \u30dd\u30a4\u30f3\u30c8\u3084\u7279\u5178\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u9867\u5ba2\u304c\u8a2d\u5b9a\u3057\u305f\u4e88\u7b97\u3084\u8a2d\u5b9a\u3057\u305f\u8caf\u84c4\u76ee\u6a19\u3001\u3055\u3089\u306b\u306f\u8acb\u6c42\u66f8\u3092\u671f\u65e5\u901a\u308a\u306b\u652f\u6255\u3063\u305f\u5834\u5408\u306b\u3082\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3 \u30dd\u30a4\u30f3\u30c8\u3092\u4ed8\u4e0e\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<br \/>\u00a0<\/p>\n<ul>\n<li>\u30b2\u30fc\u30df\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3<\/li>\n<\/ul>\n<p>\u9280\u884c\u306f\u3001\u8ca1\u52d9\u7ba1\u7406\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u3088\u308a\u697d\u3057\u304f\u3057\u3001\u9867\u5ba2\u306b\u8ca1\u52d9\u7ba1\u7406\u3092\u5968\u52b1\u3059\u308b\u305f\u3081\u306b\u3001\u76ee\u6a19\u3084\u4e88\u7b97\u8a2d\u5b9a\u306b\u5408\u308f\u305b\u305f\u30af\u30a4\u30ba\u3084\u30c1\u30e3\u30ec\u30f3\u30b8\u3092\u958b\u767a\u3059\u308b\u3053\u3068\u3092\u691c\u8a0e\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3069\u306e\u3088\u3046\u306a\u30e1\u30ab\u30cb\u30ba\u30e0\u3067\u5b9f\u884c\u3057\u3088\u3046\u3068\u3082\u3001\u8a98\u60d1\u30d0\u30f3\u30c9\u30eb\u306f\u4eba\u3005\u306e\u884c\u52d5\u3092\u9577\u671f\u7684\u306b\u826f\u3044\u65b9\u5411\u306b\u5909\u3048\u308b\u3053\u3068\u304c\u8a3c\u660e\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u304a\u91d1\u306e\u7ba1\u7406\u306f\u9762\u5012\u306a\u4f5c\u696d\u3067\u3042\u308b\u5fc5\u8981\u306f\u306a\u304f\u3001\u9867\u5ba2\u3092\u8a98\u60d1\u3059\u308b\u30b2\u30fc\u30df\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30dd\u30a4\u30f3\u30c8\u3001\u8caf\u84c4\u76ee\u6a19\u306a\u3069\u306e\u7c21\u5358\u306a\u4ecb\u5165\u306b\u3088\u308a\u3001\u9867\u5ba2\u306f\u81ea\u5206\u306e\u7d4c\u6e08\u72b6\u6cc1\u3092\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3057\u3001\u5c06\u6765\u306b\u5411\u3051\u3066\u3088\u308a\u826f\u3044\u8a08\u753b\u3092\u7acb\u3066\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_591004682\">\n\t\t<a class=\"\" href=\"#newsletter-subscription-blog\" >\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"299\" src=\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/02\/Article-CTA-NEW-BRANDING.png\" class=\"attachment-large size-large\" alt=\"\u30de\u30cd\u30fc\u30bd\u30fc\u306e\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u3092\u8cfc\u8aad\u3059\u308b\" srcset=\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/02\/Article-CTA-NEW-BRANDING.png 1024w, https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/02\/Article-CTA-NEW-BRANDING-768x225.png 768w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\t\t\n<style>\n#image_591004682 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>","protected":false},"excerpt":{"rendered":"<p>How can coupling indulgent and instantly gratifying behaviours with beneficial behaviours that have long-term benefits but require willpower impact customers financial decisions? According to Milkman et al, \u201ctemptation bundling involves the coupling of instantly gratifying \u201cwant\u201d activities with an engagement in a \u201cshould\u201d behaviour that provides long-term benefits but requires the exertion of willpower.\u201d It involves making \u201cshould\u201d behaviours like exercising tempting by coupling them with something considered more enjoyable like listening to an audiobook or watching TV. Temptation bundling has two major benefits: It encourages people to carry out \u201cshould\u201d beneficial behaviours. It reduces the likelihood that people will engage in indulgent activities that they will later regret. There [&#8230;]\n","protected":false},"author":4,"featured_media":3937,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[68,279],"tags":[],"class_list":["post-3927","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-behavioural-science","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Temptation Bundling | Behavioural Science in Banking | Moneythor<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.moneythor.com\/jp\/\u5206\u6790\u610f\u898b\/\u884c\u52d5\u79d1\u5b66\/\u9280\u884c\u306b\u304a\u3051\u308b\u8a98\u60d1\u306e\u675f\u306d\u308b\u884c\u52d5\u79d1\u5b66\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Temptation Bundling | Behavioural Science in Banking | Moneythor\" \/>\n<meta property=\"og:description\" content=\"How can coupling indulgent and instantly gratifying behaviours with beneficial behaviours that have long-term benefits but require willpower impact customers financial decisions? According to Milkman et al, \u201ctemptation bundling involves the coupling of instantly gratifying \u201cwant\u201d activities with an engagement in a \u201cshould\u201d behaviour that provides long-term benefits but requires the exertion of willpower.\u201d It involves making \u201cshould\u201d behaviours like exercising tempting by coupling them with something considered more enjoyable like listening to an audiobook or watching TV. Temptation bundling has two major benefits: It encourages people to carry out \u201cshould\u201d beneficial behaviours. It reduces the likelihood that people will engage in indulgent activities that they will later regret. 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