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deliver highly relevant recommendations and services. Pioneered by the likes of Amazon and their mining of data to create a truly curated experience, consumers have grown to expect tailor-made services from all their online providers. However, when it comes to banking, little personalization has been rolled out so far behind the firewall of online &amp; mobile banking services, despite the huge amount of highly relevant data begging to be exploited. Things are changing though, as it appears to be the next key development for digital banking.<\/p>","protected":false},"author":4,"featured_media":1365,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[7,279],"tags":[19,13,14,15],"class_list":["post-1363","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analysis-opinions","category-blog","tag-mobile-banking","tag-online-banking","tag-personal-finance-management","tag-pfm"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital Banking Personalization: Why It\u2019s the Next Big Shift<\/title>\n<meta name=\"description\" content=\"Discover why digital banking personalization is essential, and how banks use customer data to improve engagement and customer experience.\" \/>\n<meta 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