{"id":1362,"date":"2013-08-14T11:35:35","date_gmt":"2013-08-14T03:35:35","guid":{"rendered":"http:\/\/blog.moneythor.com\/?p=74"},"modified":"2024-03-01T11:21:27","modified_gmt":"2024-03-01T03:21:27","slug":"%e9%8a%80%e8%a1%8c%e6%a5%ad%e7%95%8c%e3%81%ab%e3%81%8a%e3%81%91%e3%82%8b%e3%82%bd%e3%83%bc%e3%82%b7%e3%83%a3%e3%83%ab%e3%83%a1%e3%83%87%e3%82%a3%e3%82%a2%e3%81%ae%e6%b5%81%e8%a1%8c%e3%81%be%e3%81%9f","status":"publish","type":"post","link":"https:\/\/www.moneythor.com\/jp\/%e5%88%86%e6%9e%90%e6%84%8f%e8%a6%8b\/%e9%8a%80%e8%a1%8c%e6%a5%ad%e7%95%8c%e3%81%ab%e3%81%8a%e3%81%91%e3%82%8b%e3%82%bd%e3%83%bc%e3%82%b7%e3%83%a3%e3%83%ab%e3%83%a1%e3%83%87%e3%82%a3%e3%82%a2%e3%81%ae%e6%b5%81%e8%a1%8c%e3%81%be%e3%81%9f\/","title":{"rendered":"\u9280\u884c\u306b\u304a\u3051\u308b\u30bd\u30fc\u30b7\u30e3\u30eb \u30e1\u30c7\u30a3\u30a2: \u4e00\u6642\u7684\u6d41\u884c\u304b\u3001\u305d\u308c\u3068\u3082\u30c8\u30ec\u30f3\u30c9\u304b?"},"content":{"rendered":"<p>\u9867\u5ba2\u6e80\u8db3\u5ea6\u3068\u53ce\u76ca\u306e\u5411\u4e0a\u3092\u76ee\u6307\u3059\u9280\u884c\u306b\u3068\u3063\u3066\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u6226\u7565\u306f\u91cd\u8981\u306a\u76ee\u6a19\u3068\u306a\u3063\u3066\u3044\u308b\u3002\u904e\u53bb\u6570\u5e74\u9593\u3001\u9280\u884c\u304c\u5b9f\u65bd\u3057\u305f\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u6d3b\u52d5\u3084\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u306f\u5931\u6557\u3082\u591a\u3005\u3042\u3063\u305f\uff08\u899a\u3048\u3066\u304a\u3044\u3066\u307b\u3057\u3044\u306e\u306f\u3001 <a title=\"\u30d0\u30fc\u30af\u30ec\u30a4\u30ba\" href=\"http:\/\/readwrite.com\/2012\/07\/13\/epic-fail-barclays-facebook-debacle-highlighted-the-chasm-between-the-bank-and-its-customers\" target=\"_blank\" rel=\"noopener\">\u30d0\u30fc\u30af\u30ec\u30a4\u30ba<\/a> \u30d5\u30a7\u30a4\u30b9\u30d6\u30c3\u30af\u4e0a\u306e\u67b6\u7a7a\u306e\u30ad\u30e3\u30e9\u30af\u30bf\u30fc\u300c\u30c0\u30f3\u300d\u306e\u5931\u614b\u3068\u6210\u529f\uff08\u3044\u3044\u306d\uff01\uff09 <a title=\"\u30c1\u30a7\u30fc\u30b9\u9280\u884c\" href=\"http:\/\/thefinancialbrand.com\/29616\/chase-community-giving-social-media-analysis\/\" target=\"_blank\" rel=\"noopener\">\u30c1\u30a7\u30fc\u30b9\u9280\u884c<\/a> \u30bd\u30fc\u30b7\u30e3\u30eb \u30e1\u30c7\u30a3\u30a2 \u30c1\u30e3\u30cd\u30eb\u3068\u6148\u5584\u6d3b\u52d5\u3084\u5730\u57df\u8ca2\u732e\u3092\u878d\u5408\u3059\u308b)\u3002\u91d1\u878d\u6a5f\u95a2\u304c\u904b\u55b6\u3059\u308b\u73fe\u5728\u306e\u7d76\u3048\u305a\u5909\u5316\u3059\u308b\u74b0\u5883\u306b\u304a\u3044\u3066\u3001\u9280\u884c\u306b\u304a\u3051\u308b\u30bd\u30fc\u30b7\u30e3\u30eb 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(\u305d\u3057\u3066\u304a\u305d\u3089\u304f\u4f01\u696d\u306e\u30d5\u30a1\u30a4\u30a2\u30a6\u30a9\u30fc\u30eb\u306e\u5883\u754c\u306e\u5185\u5074\u3067\u3082) \u4ea4\u63db\u3057\u305f\u308a\u4f5c\u6210\u3057\u305f\u308a\u3059\u308b\u6a5f\u80fd\u3067\u3059\u3002\u3053\u306e\u60c5\u5831\u306e\u6d41\u308c\u304c\u9280\u884c\u696d\u52d9\u3067\u76f4\u63a5\u5b9f\u884c\u53ef\u80fd\u304b\u3069\u3046\u304b\u306f\u5225\u3068\u3057\u3066\u3001\u305d\u308c\u304c\u73fe\u5b9f\u3067\u3042\u308a\u3001\u4eca\u5f8c\u3082\u5b58\u5728\u3057\u7d9a\u3051\u308b\u3053\u3068\u306f\u5426\u5b9a\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n<p>\u9280\u884c\u304c\u5341\u5206\u306b\u7406\u89e3\u3059\u3079\u304d\u6700\u521d\u306e\u70b9\u306f\u3001\u60c5\u5831\u4ea4\u63db\u3068\u30e1\u30c7\u30a3\u30a2\u4f5c\u6210\u304c\u3044\u304b\u306b\u5927\u898f\u6a21\u3067\u3042\u308b\u304b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u591a\u6570\u306e\u30c7\u30fc\u30bf 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rel=\"noopener\">\u30c7\u30a3\u30eb\u30d0\u30fc\u30c8<\/a>\u30bd\u30fc\u30b7\u30e3\u30eb \u30e1\u30c7\u30a3\u30a2 \u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u306e\u4ed5\u4e8b\u306e\u91cd\u8981\u306a\u90e8\u5206\u306f\u3001\u300cFacebook\u300d\u3084\u300cTwitter\u300d\u3068\u3044\u3046\u8a00\u8449\u3092\u983b\u7e41\u306b\u4f7f\u7528\u3059\u308b\u3053\u3068\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u3080\u3057\u308d\u81a8\u5927\u306a\u91cf\u306e\u30c7\u30fc\u30bf\u3092\u51e6\u7406\u3059\u308b\u3053\u3068\u306b\u95a2\u4fc2\u3057\u3066\u3044\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3067\u3059\u3002<\/p>\n<p><strong>\u5e45\u5e83\u3044\u6d3b\u52d5\u3092\u53ef\u80fd\u306b\u3059\u308b<\/strong><\/p>\n<p>\u30bd\u30fc\u30b7\u30e3\u30eb \u30e1\u30c7\u30a3\u30a2\u304c\u9280\u884c\u306e\u30d3\u30b8\u30cd\u30b9\u306b\u4e0e\u3048\u308b\u5b9f\u969b\u306e\u5f71\u97ff\u3092\u8a55\u4fa1\u3059\u308b\u306b\u306f\u3001\u30bd\u30fc\u30b7\u30e3\u30eb \u30e1\u30c7\u30a3\u30a2\u306e\u30c7\u30fc\u30bf 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This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social media in banking: fad or trend? | Moneythor<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.moneythor.com\/jp\/\u5206\u6790\u610f\u898b\/\u9280\u884c\u696d\u754c\u306b\u304a\u3051\u308b\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u6d41\u884c\u307e\u305f\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social media in banking: fad or trend? | Moneythor\" \/>\n<meta property=\"og:description\" content=\"In the banks&#8217; quest to increase customer satisfaction and revenues, having a social media strategy has become a prominent aspiration. The past few years have witnessed a number of social media activities and programmes operated by banks with a mixed bag of failure (remember Barclays and the debacle with its fictional character Dan on Facebook?) and success (like Chase Bank blending social media channels with charity and community giving). In the current ever-changing landscape in which financial institutions operate, where does social media in banking stand? Is it a revolutionary and lasting ground for banks to design and roll-out their products and services? 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