Financial Wellbeing B40

Engage the Disengaged

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4 features every Malaysian bank should offer to drive financial inclusion amongst the B40

The B40 refers to the bottom 40% income earners in Malaysia. This group of people tend to:

  • Earn less than RM 4850 per household
  • Have low financial literacy
  • Have limited experience with traditional banking
  • Hold higher levels of debt

To support customers in the B40, Banks should offer a range of tools and features that support the financial wellbeing of their customers including -->

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