{"id":9505,"date":"2025-02-10T09:47:38","date_gmt":"2025-02-10T01:47:38","guid":{"rendered":"https:\/\/www.moneythor.com\/?p=9505"},"modified":"2025-02-28T16:44:55","modified_gmt":"2025-02-28T08:44:55","slug":"a-lere-du-deep-banking-moneythor-se-lance-en-amerique-latine","status":"publish","type":"post","link":"https:\/\/www.moneythor.com\/fr\/communique-de-presse\/a-lere-du-deep-banking-moneythor-se-lance-en-amerique-latine\/","title":{"rendered":"\u00c0 l&#039;\u00e8re du deep banking, Moneythor se lance en Am\u00e9rique latine"},"content":{"rendered":"<ul>\n<li>Les clients mondiaux de Moneythor incluent Standard Chartered, DBS, ANZ et NAB<\/li>\n<li>L&#039;ancien patron de Temenos, Enrique Ramos O&#039;Reilly, dirigera les op\u00e9rations en Am\u00e9rique latine<\/li>\n<li>L&#039;arriv\u00e9e de cette nouvelle technologie refl\u00e8te la demande de \u00ab services bancaires profonds \u00bb dans la r\u00e9gion<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Miami \u2013 7 f\u00e9vrier 2025<\/strong> \u2013 Moneythor, le moteur de personnalisation tout-en-un pour les prestataires de services financiers, a annonc\u00e9 aujourd&#039;hui son arriv\u00e9e en Am\u00e9rique latine. Les op\u00e9rations r\u00e9gionales seront dirig\u00e9es par Enrique Ramos O&#039;Reilly, pr\u00e9sident de Moneythor pour les Am\u00e9riques. Ce v\u00e9t\u00e9ran de 25 ans dans le secteur bancaire et de la fintech a dirig\u00e9 les activit\u00e9s de Temenos en Am\u00e9rique latine et dans les Cara\u00efbes pendant plus d&#039;une d\u00e9cennie. Son exp\u00e9rience comprend des r\u00f4les chez Sofgen et Finantix.<\/p>\n<p>Moneythor aide les institutions financi\u00e8res mondiales, dont Standard Chartered et DBS, \u00e0 \u00e9tablir des relations plus profondes, plus durables et plus pr\u00e9cieuses avec leurs clients. Elle y parvient gr\u00e2ce \u00e0 son moteur de \u00ab personnalisation \u00bb, une plateforme qui garantit que le bon contenu et les bons messages sont d\u00e9livr\u00e9s aux bons clients au bon moment. Ce processus est mis en \u0153uvre tout au long du cycle de vie du client, de l&#039;acquisition et de l&#039;activation \u00e0 l&#039;engagement avec sa gamme d&#039;offres, notamment les recommandations, la gestion de l&#039;argent, la fid\u00e9lisation et bien plus encore.<\/p>\n<p>Enrique Ramos O&#039;Reilly, pr\u00e9sident de Moneythor pour les Am\u00e9riques, a d\u00e9crit l&#039;Am\u00e9rique latine comme entrant dans l&#039;\u00e8re du \u00ab deep banking \u00bb. Cette tendance a eu un impact sur les clients de Moneythor dans d&#039;autres r\u00e9gions cl\u00e9s, notamment en Asie du Sud-Est et au Moyen-Orient. Les transactions sont remplac\u00e9es par l&#039;engagement, et les prestataires de services financiers cherchent \u00e0 \u00e9tablir de v\u00e9ritables relations avec leurs clients.<\/p>\n<p>\u00ab Le deep banking consiste \u00e0 aller au-del\u00e0 de la transaction. Il s\u2019agit de fournir des conseils et des informations pertinentes et personnelles \u00e0 chaque consommateur, ainsi qu\u2019un contenu contextuel qui refl\u00e8te la situation r\u00e9elle du consommateur. De plus en plus, il s\u2019agit \u00e9galement d\u2019offrir des services et une exp\u00e9rience au-del\u00e0 de la finance. Cela int\u00e8gre des \u00e9l\u00e9ments de style de vie pour approfondir la relation et assurer la distinction \u00bb, explique-t-il.<\/p>\n<p>\u00ab Et cela a d\u00e9j\u00e0 atteint l\u2019Am\u00e9rique latine. Aujourd\u2019hui, les consommateurs ignorent tout simplement les propositions qui ne sont pas opportunes ou pertinentes. Ces r\u00e8gles s\u2019appliquent \u00e9galement aux prestataires de services financiers. \u00bb<\/p>\n<p>Selon les recherches, ces r\u00e9alit\u00e9s sont particuli\u00e8rement \u00e9videntes en Am\u00e9rique latine. Au Mexique, par exemple, 65% de consommateurs ont d\u00e9clar\u00e9 pr\u00e9f\u00e9rer acheter aupr\u00e8s de d\u00e9taillants qui proposent des suggestions personnalis\u00e9es. Une proportion similaire (61%) \u00ab s&#039;attend \u00e0 un service plus personnalis\u00e9 avec l&#039;IA \u00bb.<\/p>\n<p>Cette tendance se refl\u00e8te dans toute la r\u00e9gion ; selon une \u00e9tude de Deloitte, \u00ab l&#039;hyper-personnalisation \u00bb est une attente croissante parmi les consommateurs : 53% recherchent des offres bancaires personnalis\u00e9es et 62% s&#039;attendent \u00e0 ce que les organisations anticipent leurs besoins.<\/p>\n<p>\u00ab Ce sont les nouveaux \u00ab non-n\u00e9gociables \u00bb des consommateurs d&#039;aujourd&#039;hui. L&#039;expansion de Moneythor en Am\u00e9rique latine signifie que davantage de banques et de prestataires de services financiers seront en mesure de tirer parti de ces exigences, en cr\u00e9ant des relations plus profondes et plus pr\u00e9cieuses avec leurs clients \u00bb, ajoute Enrique.<\/p>\n<p>&nbsp;<\/p>\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_132394729\">\n\t\t<a class=\"\" href=\"#newsletter-subscription-blog\" >\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"299\" src=\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/02\/Article-CTA-NEW-BRANDING.png\" class=\"attachment-large size-large\" alt=\"Abonnez-vous \u00e0 la newsletter Moneythor\" srcset=\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/02\/Article-CTA-NEW-BRANDING.png 1024w, https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/02\/Article-CTA-NEW-BRANDING-768x225.png 768w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\t\t\n<style>\n#image_132394729 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Moneythor\u2019s global clients include Standard Chartered, DBS, ANZ &amp; NAB Ex-Temenos head Enrique Ramos O\u2019Reilly to lead Latin America operations Arrival reflects the demand for \u2018deep banking\u2019 across the region &nbsp; Miami \u2013 7 February \u201925 \u2013 Moneythor, the all-in-one personalisation engine for financial services providers, today announced its arrival in Latin America.\u202f Regional operations [&#8230;]\n","protected":false},"author":11,"featured_media":9506,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[285],"tags":[],"class_list":["post-9505","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Deep Banking Era, Moneythor Launches in Latin America<\/title>\n<meta name=\"description\" content=\"Latin America as entering the age of \u2018deep banking\u2019, a trend Moneythor has seen impact clients in South East Asia and the Middle East.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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