{"id":9064,"date":"2024-06-20T18:07:24","date_gmt":"2024-06-20T10:07:24","guid":{"rendered":"https:\/\/www.moneythor.com\/?p=9064"},"modified":"2025-02-28T16:14:37","modified_gmt":"2025-02-28T08:14:37","slug":"moneythor-et-yougotagift-sassocient-pour-proposer-des-campagnes-de-fidelisation-client-personnalisees-4","status":"publish","type":"post","link":"https:\/\/www.moneythor.com\/fr\/blog\/moneythor-et-yougotagift-sassocient-pour-proposer-des-campagnes-de-fidelisation-client-personnalisees-4\/","title":{"rendered":"Nom du produit\u00a0: OKB."},"content":{"rendered":"<div id=\"text-2710278283\" class=\"text\">\n\t\t\n<h3><span data-text-color=\"secondary\"><strong>Oui<\/strong><\/span><\/h3>\n<p>\u5316\u3059\u308b\u30c7\u30b8\u30bf\u30eb\u30d0\u30f3\u30ad\u30f3\u30b0\u306b\u304a\u3044\u3066\u3001\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306f\u6210\u529f\u3078\u306e\u91cd<br \/>\nOKB et OKB sont \u00e9galement disponibles.<br \/>\nMoneythor\u306e\u6a5f\u80fd\u3092\u6d3b\u7528\u3057\u3001OKB\u306f\u9280<br \/>\nIl s&#039;agit de la version \u00ab\u00a0LiFit\u00a0\u00bb de la version &quot;LiFit&quot;.<br \/>\n\u5411<br \/>\nC&#039;est comme \u00e7a que \u00e7a se passe.<\/p>\n<h3><span data-text-color=\"secondary\"><strong>\u30c7\u30b8\u30bf\u30eb\u30d0\u30f3\u30ad\u30f3\u30b0\u306b\u304a\u3051\u308b\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u91cd\u8981\u6027<\/strong><\/span><\/h3>\n<p>\u7af6\u4e89\u304c\u6fc0\u5316\u3059\u308b\u73fe\u5728\u306e\u91d1\u878d\u696d\u754c\u306b\u304a\u3044\u3066\u306f\u3001\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u3053\u308c\u307e\u3067\u4ee5\u4e0a<br \/>\n\u5229\u4fbf\u6027\u3068\u30a2\u30af\u30bb\u30b7\u30d3\u30ea\u30c6\u30a3\u3092<br \/>\n\u5411\u4e0a\u3057\u3001\u4eba\u3005\u306e\u8cc7\u7523\u7ba1\u7406\u306e\u65b9\u6cd5\u3092\u4e00\u5909\u3055\u305b\u307e\u3057\u305f\u3002\u305d\u306e\u4e00\u65b9\u3067\u3001\u30c7\u30b8\u30bf\u30eb\u30d0\u30f3\u30ad\u30f3<br \/>\n\u30b0\u306e\u53f0\u982d\u306f, \u9867\u5ba2\u306e\u9078\u629e\u80a2\u304c\u5897\u3048\u305f\u3053\u3068\u3092\u610f\u5473\u3057,\u73fe\u72b6\u306e\u9280\u884c\u30b5\u30fc\u30d3\u30b9\u306b\u6e80\u8db3\u3067\u304d<br \/>\n\u306a\u3044\u5834\u5408\u3001\u7af6\u5408\u4ed6\u793e\u3078\u306e\u4e57\u63db\u3048\u304c\u5bb9\u6613\u306b\u3055\u305b\u308b\u3053\u3068\u3068\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>\u5546\u54c1\u3084<br \/>\n\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3057,\u9280\u884c\u306b\u3068\u3063\u3066\u8cb4\u91cd\u306a\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u63d0\u4f9b\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3068<br \/>\n\u5373\u3061\u7d99\u7d9a\u7387\u306e\u5411\u4e0a\u30fb\u751f\u6daf\u4fa1\u5024\u306e<br \/>\n\u5411\u4e0a\u30fb\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u5f37\u5316\u306b\u76f4\u7d50\u3057\u307e\u3059\u3002<\/p>\n<h3><span data-text-color=\"secondary\"><strong>\u30b2\u30fc\u30df\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3:<\/strong> <strong>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u5f37\u5316\u306e\u9375<\/strong><\/span><\/h3>\n<p>\u30b2\u30fc\u30df\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u9280\u884c\u3092\u542b\u3080\u69d8\u3005\u306a\u696d\u754c\u3067\u5f37\u529b\u306a\u30c4\u30fc\u30eb\u3068\u3057\u3066\u767b\u5834\u3057\u307e\u3057<br \/>\n.<br \/>\nIl s&#039;agit d&#039;un OKB.<br \/>\nLivres scolaires<br \/>\n\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u308b\u52b9\u679c\u7684\u306a\u4e00\u3064\u306e\u65b9\u6cd5\u3068\u8003\u3048\u3089\u308c\u308b\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>\u65b0\u5e74\u3092\u8fce\u3048,\u4eba\u3005\u304c\u5c06\u6765\u306b\u3064\u3044\u3066\u7279\u306b\u95a2\u5fc3\u3092\u6301\u3064\u6642\u671f\u306b\u3001OKB et LiFit\u30a2\u30d7\u30ea\u3067\u304a<br \/>\nMoneythor\u306e\u30aa\u30fc\u30eb\u30a4\u30f3\u30ef\u30f3\u30fb\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30fb\u30a8<br \/>\n2024<br \/>\n\u5e74\u306e\u500b\u4eba\u7684\u306a\u904b\u52e2\u3092\u30b9\u30de\u30db\u30a2\u30d7\u30ea\u4e0a\u3067\u81ea\u5206\u306b\u3068<br \/>\n\u3063\u3066\u3069\u306e\u3088\u3046\u306a\u5e74\u306b\u306a\u308b\u304b\u3092\u5360\u3046\u3068\u3044\u3046\u6a5f\u4f1a\u306b\u8208\u5473\u3092\u5f15\u304f\u3053\u3068\u3067\u3001\u3053\u306e\u6a5f\u80fd\u306f\u5185\u5bb9<br \/>\n\u7684\u306b\u3082\u6642\u671f\u7684\u306b\u3082\u9069\u5207\u304b\u3064\u9b45\u529b\u7684\u306a\u3082\u306e\u3060\u3063\u305f\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n\t\t\n<style>\n#text-2710278283 {\n  font-size: 1.15rem;\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"row\"  id=\"row-1241817948\">\n\n\t<div id=\"col-1248293286\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<div class=\"video video-fit mb\" style=\"padding-top:56.25%;\"><p><iframe loading=\"lazy\" title=\"Fortune et divertissement : l&#039;approche gamifi\u00e9e de la banque par OKB\" src=\"https:\/\/player.vimeo.com\/video\/962878677?dnt=1&amp;app_id=122963\" width=\"1020\" height=\"574\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe><\/p>\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t<div id=\"text-2284613968\" class=\"text\">\n\t\t\n<p>La version 51.7% de la version 51.7% est adapt\u00e9e au mod\u00e8le 51.7%.<br \/>\n3\u00e8me ann\u00e9e<br \/>\nIl y a une raison \u00e0 cela.<\/p>\n<h3><span data-text-color=\"secondary\"><strong>Le prix est indiqu\u00e9<\/strong><\/span><\/h3>\n<p>La description de ce produit est\u00a0:<\/p>\n<ul>\n<li><strong>\u30bf\u30a4\u30e0\u30ea\u30fc\u3055<\/strong>: \u65b0\u5e74\u3068\u3044\u3046\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u81ea\u5206\u306e1\u5e74\u3092\u5360\u3046\u3053\u3068\u306b\u81ea\u7136\u3068\u8208\u5473\u3092<br \/>\nCommentaires sur la situation<br \/>\n\u5f15\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002<\/li>\n<li><strong>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba<\/strong>\u00a0:\u00a0<br \/>\n\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3057\u3066\u5bfe\u8a71\u306e\u6a5f\u4f1a\u3092\u6301\u3068\u3046\u3068\u3057\u3066\u3044\u308b\u3068\u611f\u3058\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002<\/li>\n<li><strong>.<\/strong><strong>Le secret de la r\u00e9ussite<\/strong>:<br \/>\n\u30b7\u30e7\u30f3\u306f\u3001\u697d\u3057\u3044\u6c17\u5206\u8ee2\u63db\u3092\u63d0\u4f9b\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u53c2\u52a0\u3092\u4fc3\u3057\u307e\u3057\u305f\u3002<\/li>\n<\/ul>\n<h3><span data-text-color=\"secondary\"><strong>Moneythor<\/strong><strong>\u306f\u3069\u306e\u3088\u3046\u306b\u5f79\u7acb\u3064\u306e\u304b<\/strong><\/span><\/h3>\n<p>Moneythor<br \/>\nL&#039;OKB n&#039;est pas disponible.<br \/>\n\u308b\u3053\u3068\u3092\u652f\u63f4\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>Moneythor s&#039;occupe du sujet<br \/>\nLivres scolaires<br \/>\nMoneythor.<br \/>\nLe secteur FinTech est sp\u00e9cialis\u00e9 dans les technologies financi\u00e8res.<br \/>\n\u30c8\u3001\u5b9f\u7528\u7684\u306a\u30ec\u30b3\u30e1\u30f3\u30c7\u30fc\u30b7\u30e7\u30f3\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u308b\u3079\u304f\u7528\u610f<br \/>\nCommentaires<br \/>\n\u3048\u3001\u4eca\u56de\u3054\u7d39\u4ecb\u3057\u307e\u3057\u305f\u30b2\u30fc\u30df\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u6a5f\u80fd\u7b49\u306b\u3088\u308a\u3001\u30c7\u30b8\u30bf\u30eb\u30b5\u30fc\u30d3\u30b9\u5411<br \/>\n\u4e0a\u3092\u5bb9\u6613\u306b\u5b9f\u88c5\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<br \/>\n\t\t\n<style>\n#text-2284613968 {\n  font-size: 1.15rem;\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"row\"  id=\"row-1382465923\">\n\n\t<div id=\"col-1110040347\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_2076591298\">\n\t\t<a class=\"\" href=\"#newsletter-subscription-blog\" >\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"299\" src=\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/02\/Article-CTA-NEW-BRANDING.png\" class=\"attachment-large size-large\" alt=\"Abonnez-vous \u00e0 la newsletter Moneythor\" srcset=\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/02\/Article-CTA-NEW-BRANDING.png 1024w, https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/02\/Article-CTA-NEW-BRANDING-768x225.png 768w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\t\t\n<style>\n#image_2076591298 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<style>\n#row-1382465923 > .col > .col-inner {\n  padding: 10px 0px 0px 0px;\n}\n<\/style>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":11,"featured_media":9066,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[279,284],"tags":[],"class_list":["post-9064","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-case-study"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How OKB Harnessed Gamification to Boost Customer Engagement<\/title>\n<meta name=\"description\" content=\"The fortune prediction feature of OKB demonstrates how gamification can boost user engagement in digital banking.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.moneythor.com\/fr\/blog\/moneythor-et-yougotagift-sassocient-pour-proposer-des-campagnes-de-fidelisation-client-personnalisees-4\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How OKB Harnessed Gamification to Boost Customer Engagement\" \/>\n<meta property=\"og:description\" content=\"The fortune prediction feature of OKB demonstrates how gamification can boost user engagement in digital banking.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.moneythor.com\/fr\/blog\/moneythor-et-yougotagift-sassocient-pour-proposer-des-campagnes-de-fidelisation-client-personnalisees-4\/\" \/>\n<meta property=\"og:site_name\" content=\"Moneythor\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/moneythorhq\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-20T10:07:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-28T08:14:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/06\/Templates-for-Articles-NEW-BRANDING-.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lorna Waldron\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@moneythor\" \/>\n<meta name=\"twitter:site\" content=\"@moneythor\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lorna Waldron\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.moneythor.com\/blog\/fortune-and-fun-okbs-gamified-approach-to-banking-2\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.moneythor.com\/blog\/fortune-and-fun-okbs-gamified-approach-to-banking-2\/\"},\"author\":{\"name\":\"Lorna Waldron\",\"@id\":\"https:\/\/www.moneythor.com\/#\/schema\/person\/ede6c2a04781ddfaf8d285bcacd38c19\"},\"headline\":\"\u304a\u307f\u304f\u3058\u3067\u9280\u884c\u30a2\u30d7\u30ea\u306b\u697d\u3057\u3055\u3092\u63d0\u4f9b: OKB \u306e\u30b2\u30fc\u30df\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u30fb\u30a2\u30d7\u30ed\u30fc\u30c1\",\"datePublished\":\"2024-06-20T10:07:24+00:00\",\"dateModified\":\"2025-02-28T08:14:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.moneythor.com\/blog\/fortune-and-fun-okbs-gamified-approach-to-banking-2\/\"},\"wordCount\":58,\"publisher\":{\"@id\":\"https:\/\/www.moneythor.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.moneythor.com\/blog\/fortune-and-fun-okbs-gamified-approach-to-banking-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/06\/Templates-for-Articles-NEW-BRANDING-.png\",\"articleSection\":[\"Blog\",\"Case Study\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.moneythor.com\/blog\/fortune-and-fun-okbs-gamified-approach-to-banking-2\/\",\"url\":\"https:\/\/www.moneythor.com\/blog\/fortune-and-fun-okbs-gamified-approach-to-banking-2\/\",\"name\":\"How OKB Harnessed Gamification to Boost Customer Engagement\",\"isPartOf\":{\"@id\":\"https:\/\/www.moneythor.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.moneythor.com\/blog\/fortune-and-fun-okbs-gamified-approach-to-banking-2\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.moneythor.com\/blog\/fortune-and-fun-okbs-gamified-approach-to-banking-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/06\/Templates-for-Articles-NEW-BRANDING-.png\",\"datePublished\":\"2024-06-20T10:07:24+00:00\",\"dateModified\":\"2025-02-28T08:14:37+00:00\",\"description\":\"The fortune prediction feature of OKB demonstrates how gamification can boost user engagement in digital banking.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.moneythor.com\/blog\/fortune-and-fun-okbs-gamified-approach-to-banking-2\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.moneythor.com\/blog\/fortune-and-fun-okbs-gamified-approach-to-banking-2\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.moneythor.com\/blog\/fortune-and-fun-okbs-gamified-approach-to-banking-2\/#primaryimage\",\"url\":\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/06\/Templates-for-Articles-NEW-BRANDING-.png\",\"contentUrl\":\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/06\/Templates-for-Articles-NEW-BRANDING-.png\",\"width\":1200,\"height\":630,\"caption\":\"How OKB Harnessed Gamification | moneythor.com\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.moneythor.com\/blog\/fortune-and-fun-okbs-gamified-approach-to-banking-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.moneythor.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u304a\u307f\u304f\u3058\u3067\u9280\u884c\u30a2\u30d7\u30ea\u306b\u697d\u3057\u3055\u3092\u63d0\u4f9b: OKB \u306e\u30b2\u30fc\u30df\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u30fb\u30a2\u30d7\u30ed\u30fc\u30c1\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.moneythor.com\/#website\",\"url\":\"https:\/\/www.moneythor.com\/\",\"name\":\"Moneythor\",\"description\":\"All-in-one personalisation engine for financial services\",\"publisher\":{\"@id\":\"https:\/\/www.moneythor.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.moneythor.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.moneythor.com\/#organization\",\"name\":\"Moneythor\",\"url\":\"https:\/\/www.moneythor.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.moneythor.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/06\/Templates-for-Articles-NEW-BRANDING-2.png\",\"contentUrl\":\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/06\/Templates-for-Articles-NEW-BRANDING-2.png\",\"width\":1200,\"height\":630,\"caption\":\"Moneythor\"},\"image\":{\"@id\":\"https:\/\/www.moneythor.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/moneythorhq\",\"https:\/\/x.com\/moneythor\",\"https:\/\/www.linkedin.com\/company\/moneythor\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.moneythor.com\/#\/schema\/person\/ede6c2a04781ddfaf8d285bcacd38c19\",\"name\":\"Lorna Waldron\",\"url\":\"https:\/\/www.moneythor.com\/fr\/author\/lorna\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Comment OKB a exploit\u00e9 la gamification pour stimuler l&#039;engagement client","description":"La fonction de pr\u00e9diction de fortune d\u2019OKB d\u00e9montre comment la gamification peut stimuler l\u2019engagement des utilisateurs dans la banque num\u00e9rique.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.moneythor.com\/fr\/blog\/moneythor-et-yougotagift-sassocient-pour-proposer-des-campagnes-de-fidelisation-client-personnalisees-4\/","og_locale":"fr_FR","og_type":"article","og_title":"How OKB Harnessed Gamification to Boost Customer Engagement","og_description":"The fortune prediction feature of OKB demonstrates how gamification can boost user engagement in digital banking.","og_url":"https:\/\/www.moneythor.com\/fr\/blog\/moneythor-et-yougotagift-sassocient-pour-proposer-des-campagnes-de-fidelisation-client-personnalisees-4\/","og_site_name":"Moneythor","article_publisher":"https:\/\/www.facebook.com\/moneythorhq","article_published_time":"2024-06-20T10:07:24+00:00","article_modified_time":"2025-02-28T08:14:37+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/06\/Templates-for-Articles-NEW-BRANDING-.png","type":"image\/png"}],"author":"Lorna Waldron","twitter_card":"summary_large_image","twitter_creator":"@moneythor","twitter_site":"@moneythor","twitter_misc":{"\u00c9crit par":"Lorna Waldron"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.moneythor.com\/blog\/fortune-and-fun-okbs-gamified-approach-to-banking-2\/#article","isPartOf":{"@id":"https:\/\/www.moneythor.com\/blog\/fortune-and-fun-okbs-gamified-approach-to-banking-2\/"},"author":{"name":"Lorna Waldron","@id":"https:\/\/www.moneythor.com\/#\/schema\/person\/ede6c2a04781ddfaf8d285bcacd38c19"},"headline":"\u304a\u307f\u304f\u3058\u3067\u9280\u884c\u30a2\u30d7\u30ea\u306b\u697d\u3057\u3055\u3092\u63d0\u4f9b: OKB \u306e\u30b2\u30fc\u30df\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u30fb\u30a2\u30d7\u30ed\u30fc\u30c1","datePublished":"2024-06-20T10:07:24+00:00","dateModified":"2025-02-28T08:14:37+00:00","mainEntityOfPage":{"@id":"https:\/\/www.moneythor.com\/blog\/fortune-and-fun-okbs-gamified-approach-to-banking-2\/"},"wordCount":58,"publisher":{"@id":"https:\/\/www.moneythor.com\/#organization"},"image":{"@id":"https:\/\/www.moneythor.com\/blog\/fortune-and-fun-okbs-gamified-approach-to-banking-2\/#primaryimage"},"thumbnailUrl":"https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/06\/Templates-for-Articles-NEW-BRANDING-.png","articleSection":["Blog","Case Study"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/www.moneythor.com\/blog\/fortune-and-fun-okbs-gamified-approach-to-banking-2\/","url":"https:\/\/www.moneythor.com\/blog\/fortune-and-fun-okbs-gamified-approach-to-banking-2\/","name":"Comment OKB a exploit\u00e9 la gamification pour stimuler l&#039;engagement client","isPartOf":{"@id":"https:\/\/www.moneythor.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.moneythor.com\/blog\/fortune-and-fun-okbs-gamified-approach-to-banking-2\/#primaryimage"},"image":{"@id":"https:\/\/www.moneythor.com\/blog\/fortune-and-fun-okbs-gamified-approach-to-banking-2\/#primaryimage"},"thumbnailUrl":"https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/06\/Templates-for-Articles-NEW-BRANDING-.png","datePublished":"2024-06-20T10:07:24+00:00","dateModified":"2025-02-28T08:14:37+00:00","description":"La fonction de pr\u00e9diction de fortune d\u2019OKB d\u00e9montre comment la gamification peut stimuler l\u2019engagement des utilisateurs dans la banque num\u00e9rique.","breadcrumb":{"@id":"https:\/\/www.moneythor.com\/blog\/fortune-and-fun-okbs-gamified-approach-to-banking-2\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.moneythor.com\/blog\/fortune-and-fun-okbs-gamified-approach-to-banking-2\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.moneythor.com\/blog\/fortune-and-fun-okbs-gamified-approach-to-banking-2\/#primaryimage","url":"https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/06\/Templates-for-Articles-NEW-BRANDING-.png","contentUrl":"https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/06\/Templates-for-Articles-NEW-BRANDING-.png","width":1200,"height":630,"caption":"How OKB Harnessed Gamification | moneythor.com"},{"@type":"BreadcrumbList","@id":"https:\/\/www.moneythor.com\/blog\/fortune-and-fun-okbs-gamified-approach-to-banking-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.moneythor.com\/"},{"@type":"ListItem","position":2,"name":"\u304a\u307f\u304f\u3058\u3067\u9280\u884c\u30a2\u30d7\u30ea\u306b\u697d\u3057\u3055\u3092\u63d0\u4f9b: OKB \u306e\u30b2\u30fc\u30df\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\u30fb\u30a2\u30d7\u30ed\u30fc\u30c1"}]},{"@type":"WebSite","@id":"https:\/\/www.moneythor.com\/#website","url":"https:\/\/www.moneythor.com\/","name":"Moneythor","description":"Moteur de personnalisation tout-en-un pour les services financiers","publisher":{"@id":"https:\/\/www.moneythor.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.moneythor.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.moneythor.com\/#organization","name":"Moneythor","url":"https:\/\/www.moneythor.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.moneythor.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/06\/Templates-for-Articles-NEW-BRANDING-2.png","contentUrl":"https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/06\/Templates-for-Articles-NEW-BRANDING-2.png","width":1200,"height":630,"caption":"Moneythor"},"image":{"@id":"https:\/\/www.moneythor.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/moneythorhq","https:\/\/x.com\/moneythor","https:\/\/www.linkedin.com\/company\/moneythor"]},{"@type":"Person","@id":"https:\/\/www.moneythor.com\/#\/schema\/person\/ede6c2a04781ddfaf8d285bcacd38c19","name":"Lorna Waldron","url":"https:\/\/www.moneythor.com\/fr\/author\/lorna\/"}]}},"_links":{"self":[{"href":"https:\/\/www.moneythor.com\/fr\/wp-json\/wp\/v2\/posts\/9064","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.moneythor.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.moneythor.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.moneythor.com\/fr\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.moneythor.com\/fr\/wp-json\/wp\/v2\/comments?post=9064"}],"version-history":[{"count":0,"href":"https:\/\/www.moneythor.com\/fr\/wp-json\/wp\/v2\/posts\/9064\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.moneythor.com\/fr\/wp-json\/wp\/v2\/media\/9066"}],"wp:attachment":[{"href":"https:\/\/www.moneythor.com\/fr\/wp-json\/wp\/v2\/media?parent=9064"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.moneythor.com\/fr\/wp-json\/wp\/v2\/categories?post=9064"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.moneythor.com\/fr\/wp-json\/wp\/v2\/tags?post=9064"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}