{"id":9046,"date":"2024-06-20T12:09:36","date_gmt":"2024-06-20T04:09:36","guid":{"rendered":"https:\/\/www.moneythor.com\/?p=9046"},"modified":"2025-02-28T16:11:44","modified_gmt":"2025-02-28T08:11:44","slug":"fortune-et-plaisir-okbs-approche-gamifiee-de-la-banque-3","status":"publish","type":"post","link":"https:\/\/www.moneythor.com\/fr\/blog\/fortune-et-plaisir-okbs-approche-gamifiee-de-la-banque-3\/","title":{"rendered":"Fortune et divertissement : l&#039;approche gamifi\u00e9e de la banque par OKB"},"content":{"rendered":"<h3><span data-text-color=\"secondary\">Introduction<\/span><\/h3>\n<p>Dans le paysage en constante \u00e9volution de la banque num\u00e9rique, l&#039;engagement des clients est devenu un facteur crucial de r\u00e9ussite. OKB a exploit\u00e9 la puissance de la gamification pour captiver ses utilisateurs de mani\u00e8re unique et opportune. En exploitant les capacit\u00e9s de Moneythor, OKB a introduit une fonctionnalit\u00e9 innovante sur son application LiFit. Cela permet aux clients de pr\u00e9dire leur fortune pour l&#039;ann\u00e9e \u00e0 venir. Cette initiative a non seulement trouv\u00e9 un \u00e9cho aupr\u00e8s de sa base d&#039;utilisateurs, mais a \u00e9galement consid\u00e9rablement augment\u00e9 les taux d&#039;engagement.<\/p>\n<h3><span data-text-color=\"secondary\">L\u2019importance de l\u2019engagement client dans le secteur bancaire num\u00e9rique<\/span><\/h3>\n<p>Dans l&#039;environnement financier concurrentiel d&#039;aujourd&#039;hui, l&#039;engagement client est plus important que jamais. La banque num\u00e9rique a transform\u00e9 la fa\u00e7on dont les gens g\u00e8rent leurs finances, offrant commodit\u00e9 et accessibilit\u00e9. Cependant, l&#039;essor de la banque num\u00e9rique signifie \u00e9galement que les clients ont plus d&#039;options, ce qui leur permet de passer plus facilement \u00e0 un concurrent s&#039;ils ne sont pas satisfaits des services de leur banque actuelle.<\/p>\n<p>Les clients engag\u00e9s sont plus susceptibles d&#039;\u00eatre fid\u00e8les, d&#039;utiliser davantage de produits et de services et de fournir des commentaires utiles. Des niveaux \u00e9lev\u00e9s d&#039;engagement peuvent conduire \u00e0 des taux de r\u00e9tention accrus, \u00e0 une valeur vie plus \u00e9lev\u00e9e et \u00e0 une relation client globale plus solide.<\/p>\n<h3><span data-text-color=\"secondary\">La gamification : une cl\u00e9 pour un engagement accru<\/span><\/h3>\n<p>La gamification est devenue un outil puissant dans de nombreux secteurs, notamment celui de la banque. En transformant des activit\u00e9s banales en exp\u00e9riences engageantes, les banques peuvent favoriser des liens plus \u00e9troits avec leurs clients. L&#039;initiative d&#039;OKB illustre comment la gamification peut \u00eatre efficacement int\u00e9gr\u00e9e aux plateformes bancaires num\u00e9riques pour am\u00e9liorer l&#039;engagement des utilisateurs.<\/p>\n<p>\u00c0 l&#039;approche de la nouvelle ann\u00e9e, une p\u00e9riode o\u00f9 les gens s&#039;int\u00e9ressent particuli\u00e8rement \u00e0 ce que l&#039;avenir leur r\u00e9serve, OKB a lanc\u00e9 une fonction de pr\u00e9diction de fortune sur son application LiFit. Cette fonctionnalit\u00e9, d\u00e9velopp\u00e9e \u00e0 l&#039;aide du moteur de personnalisation tout-en-un de Moneythor, permet aux utilisateurs de secouer un bulletin de fortune num\u00e9rique et de r\u00e9v\u00e9ler une pr\u00e9diction personnalis\u00e9e pour 2024. Lanc\u00e9e au d\u00e9but de la nouvelle ann\u00e9e, elle a exploit\u00e9 la curiosit\u00e9 et l&#039;optimisme naturels qui accompagnent cette p\u00e9riode. Les utilisateurs ont \u00e9t\u00e9 intrigu\u00e9s par la possibilit\u00e9 de voir ce que 2024 pourrait leur r\u00e9server, ce qui rend la fonctionnalit\u00e9 \u00e0 la fois pertinente et attrayante.<\/p>\n<div class=\"row\"  id=\"row-498594454\">\n\n\t<div id=\"col-477309404\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<div class=\"video video-fit mb\" style=\"padding-top:56.25%;\"><p><iframe loading=\"lazy\" title=\"Fortune et divertissement : l&#039;approche gamifi\u00e9e de la banque par OKB\" src=\"https:\/\/player.vimeo.com\/video\/962878677?dnt=1&amp;app_id=122963\" width=\"1020\" height=\"574\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe><\/p>\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n<p>51,7% des clients qui ont vu la notification contextuelle ont choisi de participer, un taux d&#039;engagement trois fois plus \u00e9lev\u00e9 que la r\u00e9ponse typique aux autres recommandations sur l&#039;application.<\/p>\n<h3><span data-text-color=\"secondary\">Pourquoi cela a fonctionn\u00e9<\/span><\/h3>\n<p>Plusieurs facteurs ont contribu\u00e9 au succ\u00e8s de la fonction de feuillet de fortune d&#039;OKB :<\/p>\n<ol>\n<li><strong>Opportunit\u00e9:<\/strong> Le lancement de la fonctionnalit\u00e9 au d\u00e9but de la nouvelle ann\u00e9e, lorsque les utilisateurs sont naturellement curieux de leur avenir, a cr\u00e9\u00e9 un contexte opportun et pertinent.<\/li>\n<li><strong>Personnalisation:<\/strong> Cette fonctionnalit\u00e9 offrait une exp\u00e9rience personnalis\u00e9e, permettant aux utilisateurs de se sentir directement concern\u00e9s et impliqu\u00e9s.<\/li>\n<li><strong>Simplicit\u00e9 et plaisir :<\/strong> L\u2019interaction simple et ludique consistant \u00e0 secouer un bulletin de fortune a fourni un divertissement amusant, encourageant les utilisateurs \u00e0 participer.<\/li>\n<\/ol>\n<h3><span data-text-color=\"secondary\">Comment Moneythor peut-il vous aider ?<\/span><\/h3>\n<p>En permettant des interactions personnalis\u00e9es et engageantes, Moneythor aide les institutions financi\u00e8res comme <a href=\"https:\/\/www.okb.co.jp\/\">OKB<\/a> fournir un contenu opportun et pertinent \u00e0 leurs utilisateurs.<\/p>\n<p>Le moteur de Moneythor sert de pont entre les syst\u00e8mes back-end des institutions financi\u00e8res et leurs canaux num\u00e9riques, facilitant la fourniture d&#039;exp\u00e9riences engageantes et personnalis\u00e9es pour les utilisateurs finaux. En int\u00e9grant le <a href=\"https:\/\/www.moneythor.com\/fr\/solutions\/\">La solution Moneythor<\/a>, les banques et les entreprises FinTech peuvent am\u00e9liorer leurs offres num\u00e9riques avec des fonctionnalit\u00e9s de gamification int\u00e9gr\u00e9es, tout en fournissant des informations personnalis\u00e9es, des recommandations exploitables et des coups de pouce contextuels adapt\u00e9s pour am\u00e9liorer l&#039;engagement des utilisateurs.<\/p>\n<div class=\"row\"  id=\"row-291044096\">\n\n\t<div id=\"col-940963154\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1521387268\">\n\t\t<a class=\"\" href=\"#newsletter-subscription-blog\" >\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"299\" src=\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/02\/Article-CTA-NEW-BRANDING.png\" class=\"attachment-large size-large\" alt=\"Abonnez-vous \u00e0 la newsletter Moneythor\" srcset=\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/02\/Article-CTA-NEW-BRANDING.png 1024w, https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/02\/Article-CTA-NEW-BRANDING-768x225.png 768w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\t\t\n<style>\n#image_1521387268 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<style>\n#row-291044096 > .col > .col-inner {\n  padding: 10px 0px 0px 0px;\n}\n<\/style>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Introduction In the fast-evolving landscape of digital banking, customer engagement has become a crucial factor for success. OKB, has harnessed the power of gamification to captivate its users in a unique and timely manner. Leveraging Moneythor&#8217;s capabilities, OKB introduced an innovative feature on their LiFit app. This allows customers to predict their fortune for the [&#8230;]\n","protected":false},"author":11,"featured_media":9049,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[279,284],"tags":[],"class_list":["post-9046","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-case-study"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How OKB Harnessed Gamification to Boost Engagement<\/title>\n<meta name=\"description\" content=\"OKB&#039;s fortune prediction feature demonstrates how gamification can boost engagement in the digital banking.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.moneythor.com\/fr\/blog\/fortune-et-plaisir-okbs-approche-gamifiee-de-la-banque-3\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How OKB Harnessed Gamification to Boost Engagement\" \/>\n<meta property=\"og:description\" content=\"OKB&#039;s fortune prediction feature demonstrates how gamification can boost engagement in the digital banking.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.moneythor.com\/fr\/blog\/fortune-et-plaisir-okbs-approche-gamifiee-de-la-banque-3\/\" \/>\n<meta property=\"og:site_name\" content=\"Moneythor\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/moneythorhq\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-20T04:09:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-28T08:11:44+00:00\" \/>\n<meta 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