{"id":8824,"date":"2024-04-22T11:14:04","date_gmt":"2024-04-22T03:14:04","guid":{"rendered":"https:\/\/www.moneythor.com\/?p=8824"},"modified":"2025-02-25T21:46:26","modified_gmt":"2025-02-25T13:46:26","slug":"axis-bank-deploie-le-moteur-de-personnalisation-de-pointe-de-moneythors","status":"publish","type":"post","link":"https:\/\/www.moneythor.com\/fr\/entreprise\/axis-bank-deploie-le-moteur-de-personnalisation-de-pointe-de-moneythors\/","title":{"rendered":"Axis Bank d\u00e9ploie le moteur de personnalisation de pointe de Moneythor"},"content":{"rendered":"<div id=\"gap-1773210951\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1773210951 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n<p>Moneythor, le principal fournisseur de solutions d&#039;engagement et de fid\u00e9lisation personnalis\u00e9es en temps r\u00e9el pour les banques et les entreprises de technologie financi\u00e8re, a annonc\u00e9 aujourd&#039;hui. Sa technologie a \u00e9t\u00e9 d\u00e9ploy\u00e9e par <span data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">Axe<\/span> Bank, l&#039;une des principales banques du secteur priv\u00e9 en Inde. Elle propose \u00e0 ses clients des exp\u00e9riences personnalis\u00e9es, exploitables et contextuelles en temps r\u00e9el. Gr\u00e2ce \u00e0 ce partenariat, <span data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">Axe<\/span>\u00a0La banque vise \u00e0 accro\u00eetre l\u2019engagement des clients et \u00e0 am\u00e9liorer leur exp\u00e9rience bancaire globale.<\/p>\n<p><span style=\"font-style: inherit; font-weight: inherit;\"><span data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">Axe<\/span> La banque a mis en \u0153uvre la plateforme d&#039;engagement num\u00e9rique de Moneythor pour d\u00e9ployer des nudges contextuels en temps r\u00e9el. Elle a \u00e9galement mis en place des solutions de fin d&#039;ann\u00e9e anim\u00e9es pour encourager les clients \u00e0 essayer diff\u00e9rents parcours sur l&#039;application bancaire mobile. En exploitant les solutions num\u00e9riques de Moneythor, la banque traitera les donn\u00e9es en temps r\u00e9el. Elle g\u00e9rera les informations \u00e0 grande \u00e9chelle et les donn\u00e9es transactionnelles.\u00a0<\/span><\/p>\n<p><span style=\"font-style: inherit; font-weight: inherit;\">En parlant de partenariat,\u00a0<strong>Balaji N, pr\u00e9sident et chef de l&#039;unit\u00e9 de business intelligence chez\u00a0<span data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">Axe<\/span>\u00a0Banque<\/strong>, a comment\u00e9. <em>\u00ab Chez Axis Bank, notre objectif principal est de proposer une exp\u00e9rience num\u00e9rique personnalis\u00e9e, fluide et attrayante \u00e0 nos clients. En tirant parti de la technologie de Moneythor, nous pouvons cr\u00e9er un moteur de personnalisation de premier ordre. D\u00e9bloquez de nouvelles opportunit\u00e9s de croissance, approfondissez les relations avec les clients et obtenez un avantage concurrentiel durable dans le monde num\u00e9rique. Gr\u00e2ce \u00e0 l&#039;adoption d&#039;initiatives d&#039;automatisation intelligente, nous renforcerons notre proposition de valeur et proposerons des programmes personnalis\u00e9s attrayants \u00e0 grande \u00e9chelle. \u00bb<\/em><\/span><\/p>\n<p><span style=\"font-style: inherit; font-weight: inherit;\"><strong>Olivier Berthier, Pr\u00e9sident de Moneythor<\/strong>, ajout\u00e9e <em>\u00ab Nous sommes ravis de nous associer \u00e0 Axis Bank pour proposer notre solution de personnalisation en temps r\u00e9el tout-en-un aux clients en Inde. Axis transforme l&#039;exp\u00e9rience bancaire num\u00e9rique de ses clients et nous sommes ravis de pouvoir les accompagner dans cette d\u00e9marche gr\u00e2ce \u00e0 notre moteur de personnalisation et d&#039;engagement d\u00e9di\u00e9 aux services bancaires num\u00e9riques. De plus, il s&#039;agit du premier d\u00e9ploiement \u00e0 grande \u00e9chelle de Moneythor en Inde et nous sommes impatients d&#039;\u00e9tendre les capacit\u00e9s de notre solution sur ce march\u00e9 extr\u00eamement passionnant pour nous. \u00bb<\/em><\/span><\/p>\n\t<div id=\"gap-1962959089\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1962959089 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_910098460\">\n\t\t<a class=\"\" href=\"#newsletter-subscription-blog\" >\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"299\" src=\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/02\/Article-CTA-NEW-BRANDING.png\" class=\"attachment-large size-large\" alt=\"Abonnez-vous \u00e0 la newsletter Moneythor\" srcset=\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/02\/Article-CTA-NEW-BRANDING.png 1024w, https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/02\/Article-CTA-NEW-BRANDING-768x225.png 768w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\t\t\n<style>\n#image_910098460 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Moneythor, the leading provider of real-time, personalised engagement and loyalty solutions for banks and fintech firms today announced. Its technology has been deployed by Axis Bank, one of the leading private sector banks in India. Bringing real-time personalised, actionable and contextual experiences to its customers. Through this partnership, Axis\u00a0Bank aims to increase customer engagement and [&#8230;]\n","protected":false},"author":11,"featured_media":8825,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[12,285],"tags":[],"class_list":["post-8824","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company","category-press-release"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Axis Bank deploys Moneythor\u2019s cutting edge personalisation engine<\/title>\n<meta name=\"description\" content=\"Axis Bank deploys Moneythor\u2019s cutting edge personalisation engine to deliver real-time and personalised insights to its customers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.moneythor.com\/fr\/entreprise\/axis-bank-deploie-le-moteur-de-personnalisation-de-pointe-de-moneythors\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Axis Bank deploys Moneythor\u2019s cutting edge personalisation engine\" \/>\n<meta property=\"og:description\" content=\"Axis Bank deploys Moneythor\u2019s cutting edge personalisation engine to deliver real-time and personalised insights to its customers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.moneythor.com\/fr\/entreprise\/axis-bank-deploie-le-moteur-de-personnalisation-de-pointe-de-moneythors\/\" \/>\n<meta property=\"og:site_name\" content=\"Moneythor\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/moneythorhq\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-22T03:14:04+00:00\" \/>\n<meta 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