{"id":8587,"date":"2024-03-05T16:43:54","date_gmt":"2024-03-05T08:43:54","guid":{"rendered":"https:\/\/www.moneythor.com\/?p=8587"},"modified":"2024-03-27T17:03:15","modified_gmt":"2024-03-27T09:03:15","slug":"plus-grand-plus-audacieux-plus-elegant-decouvrez-la-nouvelle-marque-moneythor","status":"publish","type":"post","link":"https:\/\/www.moneythor.com\/fr\/entreprise\/plus-grand-plus-audacieux-plus-elegant-decouvrez-la-nouvelle-marque-moneythor\/","title":{"rendered":"Plus riche, plus audacieux, plus \u00e9l\u00e9gant. D\u00e9couvrez la nouvelle marque Moneythor."},"content":{"rendered":"<p>En 2013, nous avons commenc\u00e9 avec pour mission d&#039;am\u00e9liorer l&#039;exp\u00e9rience bancaire num\u00e9rique des clients en mettant l&#039;accent sur la fourniture de solutions de gestion num\u00e9rique de l&#039;argent aux banques de toutes formes et tailles, principalement centr\u00e9es sur des cas d&#039;utilisation de gestion financi\u00e8re personnelle (PFM). \u00c0 l\u2019\u00e9poque, nous n\u2019aurions jamais pu imaginer un rythme de changement aussi rapide au sein du secteur bancaire.<\/p>\n<p>Nous nous sommes toujours efforc\u00e9s non seulement de suivre mais aussi de garder une longueur d\u2019avance sur ce changement.<\/p>\n<p>Aujourd&#039;hui, nous proposons un moteur de personnalisation tout-en-un \u00e0 part enti\u00e8re, con\u00e7u pour impliquer les clients tout au long de leur parcours de bout en bout avec leurs institutions financi\u00e8res, et pas seulement \u00e0 un moment donn\u00e9. Au fil des ann\u00e9es, nous avons ajout\u00e9 la prise en charge de nombreux cas d&#039;utilisation au-del\u00e0 de la gestion financi\u00e8re et de l&#039;enrichissement des transactions, tels que les capacit\u00e9s de marketing contextuel, l&#039;Open Banking, la gestion avanc\u00e9e de la fid\u00e9lit\u00e9, les programmes de parrainage complexes et les techniques de gamification enti\u00e8rement configurables. Nous nous d\u00e9marquons comme le seul fournisseur dans notre domaine \u00e0 proposer une offre aussi large.<\/p>\n<p><strong>Une seule plateforme. De nombreux cas d&#039;utilisation. Flexible aux besoins internes d&#039;une banque<\/strong>.<\/p>\n<p>Il est maintenant temps de regarder et de sonner la pi\u00e8ce.<\/p>\n<p>C\u2019est pourquoi nous pr\u00e9sentons notre nouvelle marque, con\u00e7ue pour mettre en valeur notre engagement \u00e0 innover continuellement dans la relation banque-client num\u00e9rique.<\/p>\n<p><strong>Le nouveau Moneythor<\/strong><\/p>\n<p>Notre nouveau look est \u00e9l\u00e9gant, \u00e9pur\u00e9 et mature. Nous avons choisi des couleurs \u00e9nergiques mais sophistiqu\u00e9es qui donnent vie \u00e0 notre message et \u00e0 notre histoire. Nous avons choisi diff\u00e9rentes nuances de vert pour exprimer le progr\u00e8s et la croissance.<\/p>\n<p>Nous devions apporter du mouvement dans notre conception, apr\u00e8s tout, nous sommes un moteur qui avance et \u00e9volue constamment. Notre conception devait \u00eatre repr\u00e9sentative de cela. Ainsi, vous verrez le graphique du ruban fluide dans nos actifs et sur notre site Web en r\u00e9f\u00e9rence \u00e0 ce mouvement et \u00e0 cette \u00e9volution.<\/p>\n<p>Nous avons simplifi\u00e9 notre logo mais y avons \u00e9galement ajout\u00e9 une nouvelle couche. Il ne s&#039;agit plus seulement de notre nom de marque, mais d&#039;un aper\u00e7u succinct de tout ce que nos solutions peuvent faire.<\/p>\n\t<div id=\"gap-1057459772\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1057459772 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"row\"  id=\"row-335714942\">\n\n\t<div id=\"col-176570177\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_702860837\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"1020\" src=\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/03\/MT-Logo-with-Tagline-Full-Colour_01-1024x1024.png\" class=\"attachment-large size-large\" alt=\"Logo Mt avec slogan (pleine couleur) 01\" srcset=\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/03\/MT-Logo-with-Tagline-Full-Colour_01-1024x1024.png 1024w, https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/03\/MT-Logo-with-Tagline-Full-Colour_01-600x600.png 600w, https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/03\/MT-Logo-with-Tagline-Full-Colour_01-150x150.png 150w, https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/03\/MT-Logo-with-Tagline-Full-Colour_01-768x768.png 768w, https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/03\/MT-Logo-with-Tagline-Full-Colour_01-1536x1536.png 1536w, https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/03\/MT-Logo-with-Tagline-Full-Colour_01-2048x2048.png 2048w, https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/03\/MT-Logo-with-Tagline-Full-Colour_01-12x12.png 12w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_702860837 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-176570177 > .col-inner {\n  padding: 30px 0px 0px 0px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-266453148\" class=\"col medium-8 small-12 large-8\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_494287603\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"574\" src=\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/03\/2024-02-16_Moneythor_Key-Visual-02-1024x576.jpg\" class=\"attachment-large size-large\" alt=\"2024 02 16 Visuel cl\u00e9 Moneythor 02\" srcset=\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/03\/2024-02-16_Moneythor_Key-Visual-02-1024x576.jpg 1024w, https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/03\/2024-02-16_Moneythor_Key-Visual-02-768x432.jpg 768w, https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/03\/2024-02-16_Moneythor_Key-Visual-02-1536x864.jpg 1536w, https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/03\/2024-02-16_Moneythor_Key-Visual-02-2048x1152.jpg 2048w, https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/03\/2024-02-16_Moneythor_Key-Visual-02-18x10.jpg 18w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_494287603 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n<p><strong>Le volant d\u2019engagement \u2013 Acqu\u00e9rir. Activer. S&#039;engager.<\/strong><\/p>\n<p>Au fur et \u00e0 mesure que notre entreprise \u00e9voluait, il nous est devenu \u00e9vident que les parcours clients propos\u00e9s par les banques \u00e9taient traditionnellement cloisonn\u00e9s. Une partie du voyage \u00e9tait personnalis\u00e9e alors que le reste du voyage ne l\u2019\u00e9tait pas.<\/p>\n<p>Le probl\u00e8me est que les clients ne savent pas que l&#039;un des secteurs d&#039;activit\u00e9 de la banque les inscrit, qu&#039;un autre g\u00e8re leurs cartes de cr\u00e9dit tandis que d&#039;autres se concentrent sur leurs d\u00e9p\u00f4ts, leurs besoins d&#039;investissement, le contenu et l&#039;\u00e9ducation en mati\u00e8re de bien-\u00eatre financier, et bien plus encore, tous assis \u00e0 des \u00e9tages totalement diff\u00e9rents. .<\/p>\n<p>Le concept du volant d&#039;engagement est n\u00e9 pour aligner les diff\u00e9rentes \u00e9tapes du parcours bancaire, ind\u00e9pendamment du produit, afin de garantir que des exp\u00e9riences client remarquables soient fournies en permanence, cr\u00e9ant ainsi une dynamique et g\u00e9n\u00e9rant une croissance durable et rentable pour les institutions financi\u00e8res.<\/p>\n<p>Nous pensons que les petites actions \u00e0 chaque \u00e9tape sont celles qui suscitent les plus grandes r\u00e9actions au fil du temps.<\/p>\n\t<div id=\"gap-540094680\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-540094680 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n<h4 style=\"text-align: center;\"><strong>Une acquisition r\u00e9ussie est essentielle. La phase d'activation est cruciale. L\u2019engagement sur le long terme est fondamental.<\/strong><\/h4>\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_824749757\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"536\" src=\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/03\/ACQUIRE-1024x538.png\" class=\"attachment-large size-large\" alt=\"Acqu\u00e9rir\" srcset=\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/03\/ACQUIRE-1024x538.png 1024w, https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/03\/ACQUIRE-768x403.png 768w, https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/03\/ACQUIRE-18x9.png 18w, https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/03\/ACQUIRE.png 1200w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_824749757 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"gap-974656177\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-974656177 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n<p>Nous sommes ravis et attendons avec impatience cette prochaine phase de notre voyage. La question est donc la suivante : souhaitez-vous voir plus grand et plus audacieux en mati\u00e8re d\u2019engagement num\u00e9rique et de personnalisation du parcours client de votre banque ?<\/p>\n<p>Consultez notre nouveau site Web pour en savoir plus.<\/p>\n\t<div id=\"gap-280335647\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-280335647 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1931785802\">\n\t\t<a class=\"\" href=\"#newsletter-subscription-blog\" >\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"299\" src=\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/02\/Article-CTA-NEW-BRANDING.png\" class=\"attachment-large size-large\" alt=\"Abonnez-vous \u00e0 la newsletter Moneythor\" srcset=\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/02\/Article-CTA-NEW-BRANDING.png 1024w, https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/02\/Article-CTA-NEW-BRANDING-768x225.png 768w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\t\t\n<style>\n#image_1931785802 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>","protected":false},"excerpt":{"rendered":"<p>In 2013, we started with a mission to improve the customer digital banking experience with a focus on providing digital money management solutions to banks of all shapes and sizes, mainly centred around Personal Financial Management (PFM) use cases. Back then, we could never have envisioned the pace of change within the banking industry. We [&#8230;]\n","protected":false},"author":11,"featured_media":8601,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[279,12],"tags":[],"class_list":["post-8587","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-company"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Meet The New Moneythor<\/title>\n<meta name=\"description\" content=\"We are introducing our new brand, designed to showcase our dedication to continuously innovating the digital bank-customer relationship.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.moneythor.com\/fr\/entreprise\/plus-grand-plus-audacieux-plus-elegant-decouvrez-la-nouvelle-marque-moneythor\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meet The New Moneythor\" \/>\n<meta property=\"og:description\" content=\"We are introducing our new brand, designed to showcase our dedication to continuously innovating the digital bank-customer relationship.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.moneythor.com\/fr\/entreprise\/plus-grand-plus-audacieux-plus-elegant-decouvrez-la-nouvelle-marque-moneythor\/\" \/>\n<meta property=\"og:site_name\" content=\"Moneythor\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/moneythorhq\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-05T08:43:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-27T09:03:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/03\/LW-Templates-for-Articles-NEW-BRANDING-9.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lorna Waldron\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@moneythor\" \/>\n<meta name=\"twitter:site\" content=\"@moneythor\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lorna Waldron\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.moneythor.com\/company\/bigger-bolder-sleeker-meet-the-new-moneythor-brand\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.moneythor.com\/company\/bigger-bolder-sleeker-meet-the-new-moneythor-brand\/\"},\"author\":{\"name\":\"Lorna Waldron\",\"@id\":\"https:\/\/www.moneythor.com\/#\/schema\/person\/ede6c2a04781ddfaf8d285bcacd38c19\"},\"headline\":\"Bigger, Bolder, Sleeker. 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