{"id":7353,"date":"2023-11-15T10:00:52","date_gmt":"2023-11-15T02:00:52","guid":{"rendered":"https:\/\/www.moneythor.com\/?p=7353"},"modified":"2024-03-04T20:09:56","modified_gmt":"2024-03-04T12:09:56","slug":"moneythor-lance-une-plateforme-de-webcams","status":"publish","type":"post","link":"https:\/\/www.moneythor.com\/fr\/entreprise\/moneythor-lance-une-plateforme-de-webcams\/","title":{"rendered":"Moneythor lance la plateforme de gestion de l&#039;activation client"},"content":{"rendered":"<p><strong>Singapour, le 15 novembre 2023<\/strong> \u2013 Moneythor, le principal fournisseur de solutions de personnalisation et d&#039;engagement num\u00e9rique pour les institutions financi\u00e8res, a annonc\u00e9 aujourd&#039;hui au Singapore FinTech Festival le lancement de sa suite innovante de produits d&#039;activation pour relever les d\u00e9fis cruciaux auxquels sont confront\u00e9es les banques et les entreprises de technologie financi\u00e8re pour entretenir des relations clients rentables \u00e0 long terme. .<\/p>\n\n\t<div id=\"col-1145664226\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<div class=\"video video-fit mb\" style=\"padding-top:56.25%;\"><p><iframe loading=\"lazy\" title=\"Qu\u2019est-ce que la gestion de l\u2019activation client\u00a0?\" src=\"https:\/\/player.vimeo.com\/video\/883158668?dnt=1&amp;app_id=122963\" width=\"1020\" height=\"574\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\"><\/iframe><\/p>\n<\/div>\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1145664226 > .col-inner {\n  padding: 30px 0px 0px 0px;\n}\n<\/style>\n\t<\/div>\n\n\t\n<p>Dans une \u00e9tude r\u00e9cente men\u00e9e en collaboration avec <a href=\"https:\/\/www.moneythor.com\/fr\/accroitre-lacquisition-de-nouveaux-clients-et-lengagement-dans-la-banque-numerique\/\">Futures technologies financi\u00e8res<\/a>, Moneythor a d\u00e9couvert un d\u00e9fi mondial parmi les banques : la difficult\u00e9 \u00e0 mettre en \u0153uvre des strat\u00e9gies d&#039;acquisition r\u00e9ussies et \u00e0 entretenir l&#039;engagement post-acquisition. Selon l&#039;enqu\u00eate, seuls 23% des institutions financi\u00e8res jugent leurs m\u00e9thodes d&#039;acquisition efficaces. En outre, l&#039;\u00e9tude a r\u00e9v\u00e9l\u00e9 un taux d&#039;abandon pr\u00e9occupant de 15% parmi les clients nouvellement acquis dans les trois mois, avec un long d\u00e9lai moyen de 12 mois requis pour qu&#039;un client devienne rentable.<\/p>\n<p>En r\u00e9ponse \u00e0 ces d\u00e9fis, Moneythor a \u00e9t\u00e9 le pionnier du concept de <a href=\"https:\/\/www.moneythor.com\/fr\/2023\/11\/14\/guide-de-gestion-de-lactivation-client\/\">Gestion de l&#039;activation client (CAM)<\/a>, qui propose un processus syst\u00e9matique englobant l&#039;acquisition, l&#039;engagement et la motivation des clients, le tout visant \u00e0 encourager une utilisation active et efficace des produits et services financiers tout en r\u00e9pondant aux ambitions des clients en mati\u00e8re de bien-\u00eatre financier.<\/p>\n<p>Pour donner vie au concept, Moneythor a lanc\u00e9 son <a href=\"https:\/\/www.moneythor.com\/fr\/gestion-de-lactivation-client\/\">Plateforme de gestion de l&#039;activation client<\/a>, un ensemble de fonctionnalit\u00e9s con\u00e7ues pour s&#039;int\u00e9grer de mani\u00e8re transparente \u00e0 tous les syst\u00e8mes bancaires de base. Cette plateforme permet aux institutions financi\u00e8res d&#039;acqu\u00e9rir et d&#039;activer efficacement des clients simultan\u00e9ment, ce qui entra\u00eene une adoption et une utilisation accrues des produits.<\/p>\n<p>La plateforme offre une gamme de fonctionnalit\u00e9s, notamment la gestion avanc\u00e9e des r\u00e9f\u00e9rences, des points, des bons d&#039;achat et des cartes cadeaux, du cashback, des d\u00e9fis et des techniques de gamification.<\/p>\n<p>S&#039;exprimant \u00e0 l&#039;occasion du lancement, le PDG de Moneythor, Olivier Berthier, a d\u00e9clar\u00e9 : \u00ab Nous sommes ravis de mettre sur le march\u00e9 notre suite de fonctionnalit\u00e9s d&#039;activation modernes. Nous sommes fermement convaincus que les banques et les soci\u00e9t\u00e9s de technologie financi\u00e8re sont mal desservies par les techniques et produits existants dont elles disposent, ce qui entra\u00eene des opportunit\u00e9s manqu\u00e9es pour am\u00e9liorer l&#039;adoption et l&#039;utilisation de leurs services. Nos recherches r\u00e9centes soulignent les difficult\u00e9s auxquelles les banques sont confront\u00e9es pour assurer la rentabilit\u00e9 \u00e0 long terme de leurs clients, et nous sommes fermement convaincus que la gestion de l&#039;activation client, ainsi que notre plateforme, pr\u00e9sentent la solution d\u00e9finitive \u00e0 ces d\u00e9fis.<\/p>\n<p>Moneythor pr\u00e9sente sa plateforme de gestion de l&#039;activation client au Singapore FinTech Festival du 15 au 17 novembre.<\/p>\n<p>\u00a0<\/p>\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_452367621\">\n\t\t<a class=\"\" href=\"#newsletter-subscription-blog\" >\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"299\" src=\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/02\/Article-CTA-NEW-BRANDING.png\" class=\"attachment-large size-large\" alt=\"Abonnez-vous \u00e0 la newsletter Moneythor\" srcset=\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/02\/Article-CTA-NEW-BRANDING.png 1024w, https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/02\/Article-CTA-NEW-BRANDING-768x225.png 768w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\t\t\n<style>\n#image_452367621 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Singapore, 15 November 2023 &#8211; Moneythor, the leading provider of personalisation and digital engagement solutions for financial institutions today at Singapore FinTech Festival, announced the launch of its innovative suite of activation products to address the crucial challenges faced by banks and fintech firms in cultivating long-running profitable customer relationships. In a recent study conducted [&#8230;]\n","protected":false},"author":11,"featured_media":8368,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[12,285],"tags":[],"class_list":["post-7353","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company","category-press-release"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Moneythor launches Customer Activation Management Platform | Moneythor<\/title>\n<meta name=\"description\" content=\"Moneythor announced the launch of its innovative suite of activation products to help banks cultivate profitable customer relationships.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.moneythor.com\/fr\/entreprise\/moneythor-lance-une-plateforme-de-webcams\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Moneythor launches Customer Activation Management Platform | Moneythor\" \/>\n<meta property=\"og:description\" content=\"Moneythor announced the launch of its innovative suite of activation products to help banks cultivate profitable customer relationships.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.moneythor.com\/fr\/entreprise\/moneythor-lance-une-plateforme-de-webcams\/\" \/>\n<meta property=\"og:site_name\" content=\"Moneythor\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/moneythorhq\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-15T02:00:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-04T12:09:56+00:00\" \/>\n<meta property=\"og:image\" 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