{"id":3060,"date":"2020-07-30T18:09:27","date_gmt":"2020-07-30T10:09:27","guid":{"rendered":"https:\/\/www.moneythor.com\/?p=3060"},"modified":"2024-03-05T10:48:03","modified_gmt":"2024-03-05T02:48:03","slug":"leffet-du-nouveau-depart-dans-les-sciences-comportementales-du-secteur-bancaire","status":"publish","type":"post","link":"https:\/\/www.moneythor.com\/fr\/avis-danalyse\/leffet-du-nouveau-depart-dans-les-sciences-comportementales-du-secteur-bancaire\/","title":{"rendered":"L&#039;effet nouveau d\u00e9part | Sciences comportementales en banque"},"content":{"rendered":"<p>Vous \u00eates-vous d\u00e9j\u00e0 demand\u00e9 pourquoi les r\u00e9solutions du Nouvel An sont si populaires ? Il s&#039;av\u00e8re que lorsqu&#039;on commence une nouvelle habitude ou qu&#039;on se fixe un nouvel objectif comme un r\u00e9gime alimentaire sain, des \u00e9conomies r\u00e9guli\u00e8res ou des \u00e9tudes pour un examen, les gens sont plus capables de se motiver pour atteindre leurs objectifs au d\u00e9but d&#039;une nouvelle p\u00e9riode. Ainsi, si vous commencez votre nouveau programme de sant\u00e9 au d\u00e9but de la semaine, du mois ou lors d&#039;un jour f\u00e9ri\u00e9 national comme le r\u00e9veillon du Nouvel An, vous avez plus de chances de r\u00e9ussir, car cela met en \u00e9vidence la s\u00e9paration du pass\u00e9 et du nouveau d\u00e9part \u00e0 venir.<\/p>\n<p>L\u2019effet de nouveau d\u00e9part se produit parce que les rep\u00e8res temporels, qui sont des jours qui contrastent fortement avec le flux apparemment incessant d\u2019\u00e9v\u00e9nements triviaux et ordinaires, agissent comme une sorte de bouton de r\u00e9initialisation mentale pour nous maintenir sur la bonne voie et nous concentrer sur la r\u00e9alisation de nos objectifs. Ces rep\u00e8res temporels agissent comme un nouveau d\u00e9part ou une table rase lorsque les gens peuvent oublier leurs \u00e9checs pass\u00e9s et se concentrer sur l\u2019avenir.<\/p>\n<p>Les nouveaux d\u00e9parts sont une bonne occasion d&#039;orienter vos clients dans une direction b\u00e9n\u00e9fique pour eux et pour votre entreprise. C&#039;est une chance d&#039;inciter vos clients \u00e0 am\u00e9liorer leur situation financi\u00e8re et \u00e0 prendre des d\u00e9cisions financi\u00e8res plus judicieuses \u00e0 long terme.<\/p>\n<p>\u00a0<\/p>\n<h2>Comment les banques peuvent-elles utiliser l\u2019effet \u00ab nouveau d\u00e9part \u00bb pour encourager une meilleure gestion financi\u00e8re ?<\/h2>\n<p>\u00a0<\/p>\n<ul>\n<li>Utilisez des rep\u00e8res temporels pour encourager l&#039;\u00e9pargne<\/li>\n<\/ul>\n<p>Le bien-\u00eatre financier et la gestion financi\u00e8re personnelle sont \u00e9troitement li\u00e9s. En fournissant aux clients des outils de gestion des finances personnelles tels que la d\u00e9finition d&#039;un budget ou la pr\u00e9vision des flux de tr\u00e9sorerie, vous pouvez am\u00e9liorer leur bien-\u00eatre financier. L&#039;un des principes cl\u00e9s de la gestion des finances personnelles consiste \u00e0 fixer des objectifs financiers qui encouragent les clients \u00e0 \u00e9pargner r\u00e9guli\u00e8rement pour une raison particuli\u00e8re.<\/p>\n<p>En tenant compte de l\u2019effet de nouveau d\u00e9part et en mettant en \u0153uvre des incitations autour d\u2019un rep\u00e8re temporel qui encouragent \u00e0 \u00e9conomiser de l\u2019argent pour l\u2019avenir, les clients seront plus motiv\u00e9s \u00e0 atteindre leurs objectifs et auront plus de chances de r\u00e9ussir \u00e0 les atteindre. Des encouragements continus \u00e0 divers rep\u00e8res temporels peuvent motiver efficacement un changement de comportement continu au fil du temps, de sorte qu\u2019ils peuvent \u00eatre utilis\u00e9s comme un outil permanent pour maintenir la motivation.<\/p>\n<ul>\n<li>Comprendre les comportements et les objectifs des clients<\/li>\n<\/ul>\n<p>Les motivations et les aspirations des gens changent en fonction de la p\u00e9riode de l\u2019ann\u00e9e. Par exemple, en \u00e9t\u00e9, les gens peuvent \u00eatre plus motiv\u00e9s \u00e0 faire de l\u2019exercice en pr\u00e9vision de vacances au soleil, tandis qu\u2019en hiver, ils peuvent \u00eatre plus motiv\u00e9s \u00e0 \u00e9conomiser de l\u2019argent et \u00e0 rester \u00e0 la maison.<\/p>\n<p>Comprendre comment les aspirations de vos clients \u00e9voluent en fonction de la p\u00e9riode de l&#039;ann\u00e9e peut vous aider \u00e0 structurer vos campagnes et vos nudges afin de tirer parti de l&#039;effet de nouveau d\u00e9part. Il est important de comprendre quelles occasions ou quels moments temporels sont les plus significatifs pour les clients.<\/p>\n<ul>\n<li>Aligner les messages promotionnels avec les rep\u00e8res temporels<\/li>\n<\/ul>\n<p>En alignant les messages promotionnels sur des rep\u00e8res temporels, les clients seront plus motiv\u00e9s \u00e0 acheter un produit ou un service financier.<\/p>\n<p>Par exemple, une banque pourrait promouvoir son offre de pr\u00eat immobilier en cr\u00e9ant une campagne \u00ab Nouvelle ann\u00e9e, nouvelle maison \u00bb \u00e0 l&#039;approche et juste apr\u00e8s le r\u00e9veillon du Nouvel An ou au moment du versement d&#039;une prime annuelle, les clients pourraient \u00eatre encourag\u00e9s \u00e0 commencer \u00e0 investir. Utiliser ces p\u00e9riodes comme points de d\u00e9part aidera les clients \u00e0 oublier leurs comportements pass\u00e9s et \u00e0 se concentrer sur leur avenir.<\/p>\n<p>Comprendre l&#039;effet de nouveau d\u00e9part et la mani\u00e8re dont il peut aider les clients \u00e0 atteindre leurs objectifs peut conduire \u00e0 une am\u00e9lioration du bien-\u00eatre financier et \u00e0 un succ\u00e8s accru des campagnes marketing. Examinez les rep\u00e8res temporels cl\u00e9s qui sont importants pour vos clients et construisez vos campagnes et vos nudges autour de ces dates importantes.<\/p>\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1684927945\">\n\t\t<a class=\"\" href=\"#newsletter-subscription-blog\" >\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"299\" src=\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/02\/Article-CTA-NEW-BRANDING.png\" class=\"attachment-large size-large\" alt=\"Abonnez-vous \u00e0 la newsletter Moneythor\" srcset=\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/02\/Article-CTA-NEW-BRANDING.png 1024w, https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/02\/Article-CTA-NEW-BRANDING-768x225.png 768w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\t\t\n<style>\n#image_1684927945 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Have you ever wondered why New Year\u2019s resolutions are so popular? It turns out that when starting a new habit or setting a new goal like a healthy diet, regular savings or studying for an exam, people are more able to motivate themselves to achieve their goals at the start of a new time period. [&#8230;]\n","protected":false},"author":4,"featured_media":3064,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[7,68,279],"tags":[62],"class_list":["post-3060","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analysis-opinions","category-behavioural-science","category-blog","tag-behavioural-science"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Fresh Start Effect | Behavioural Science In Banking | Moneythor<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.moneythor.com\/fr\/avis-danalyse\/leffet-du-nouveau-depart-dans-les-sciences-comportementales-du-secteur-bancaire\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Fresh Start Effect | Behavioural Science In Banking | Moneythor\" \/>\n<meta property=\"og:description\" content=\"Have you ever wondered why New Year\u2019s resolutions are so popular? It turns out that when starting a new habit or setting a new goal like a healthy diet, regular savings or studying for an exam, people are more able to motivate themselves to achieve their goals at the start of a new time period. [...]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.moneythor.com\/fr\/avis-danalyse\/leffet-du-nouveau-depart-dans-les-sciences-comportementales-du-secteur-bancaire\/\" \/>\n<meta property=\"og:site_name\" content=\"Moneythor\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/moneythorhq\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-30T10:09:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-05T02:48:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2020\/07\/The-Fresh-Start-Effect.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Moneythor Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@moneythor\" \/>\n<meta name=\"twitter:site\" content=\"@moneythor\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Moneythor Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.moneythor.com\/analysis-opinions\/the-fresh-start-effect-behavioural-science-in-banking\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.moneythor.com\/analysis-opinions\/the-fresh-start-effect-behavioural-science-in-banking\/\"},\"author\":{\"name\":\"Moneythor Team\",\"@id\":\"https:\/\/www.moneythor.com\/#\/schema\/person\/5f04901cf5f9d32119d4454758600d01\"},\"headline\":\"The Fresh Start Effect | Behavioural Science In Banking\",\"datePublished\":\"2020-07-30T10:09:27+00:00\",\"dateModified\":\"2024-03-05T02:48:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.moneythor.com\/analysis-opinions\/the-fresh-start-effect-behavioural-science-in-banking\/\"},\"wordCount\":584,\"publisher\":{\"@id\":\"https:\/\/www.moneythor.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.moneythor.com\/analysis-opinions\/the-fresh-start-effect-behavioural-science-in-banking\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2020\/07\/The-Fresh-Start-Effect.png\",\"keywords\":[\"behavioural science\"],\"articleSection\":[\"Analysis &amp; Opinions\",\"Behavioural Science\",\"Blog\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.moneythor.com\/analysis-opinions\/the-fresh-start-effect-behavioural-science-in-banking\/\",\"url\":\"https:\/\/www.moneythor.com\/analysis-opinions\/the-fresh-start-effect-behavioural-science-in-banking\/\",\"name\":\"The Fresh Start Effect | Behavioural Science In Banking | Moneythor\",\"isPartOf\":{\"@id\":\"https:\/\/www.moneythor.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.moneythor.com\/analysis-opinions\/the-fresh-start-effect-behavioural-science-in-banking\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.moneythor.com\/analysis-opinions\/the-fresh-start-effect-behavioural-science-in-banking\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2020\/07\/The-Fresh-Start-Effect.png\",\"datePublished\":\"2020-07-30T10:09:27+00:00\",\"dateModified\":\"2024-03-05T02:48:03+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.moneythor.com\/analysis-opinions\/the-fresh-start-effect-behavioural-science-in-banking\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.moneythor.com\/analysis-opinions\/the-fresh-start-effect-behavioural-science-in-banking\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.moneythor.com\/analysis-opinions\/the-fresh-start-effect-behavioural-science-in-banking\/#primaryimage\",\"url\":\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2020\/07\/The-Fresh-Start-Effect.png\",\"contentUrl\":\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2020\/07\/The-Fresh-Start-Effect.png\",\"width\":1200,\"height\":630},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.moneythor.com\/analysis-opinions\/the-fresh-start-effect-behavioural-science-in-banking\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.moneythor.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Fresh Start Effect | Behavioural Science In Banking\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.moneythor.com\/#website\",\"url\":\"https:\/\/www.moneythor.com\/\",\"name\":\"Moneythor\",\"description\":\"All-in-one personalisation engine for financial services\",\"publisher\":{\"@id\":\"https:\/\/www.moneythor.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.moneythor.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.moneythor.com\/#organization\",\"name\":\"Moneythor\",\"url\":\"https:\/\/www.moneythor.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.moneythor.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/06\/Templates-for-Articles-NEW-BRANDING-2.png\",\"contentUrl\":\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/06\/Templates-for-Articles-NEW-BRANDING-2.png\",\"width\":1200,\"height\":630,\"caption\":\"Moneythor\"},\"image\":{\"@id\":\"https:\/\/www.moneythor.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/moneythorhq\",\"https:\/\/x.com\/moneythor\",\"https:\/\/www.linkedin.com\/company\/moneythor\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.moneythor.com\/#\/schema\/person\/5f04901cf5f9d32119d4454758600d01\",\"name\":\"Moneythor Team\",\"url\":\"https:\/\/www.moneythor.com\/fr\/author\/imoneythor\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"L&#039;effet du nouveau d\u00e9part | La science du comportement dans le secteur bancaire | Moneythor","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.moneythor.com\/fr\/avis-danalyse\/leffet-du-nouveau-depart-dans-les-sciences-comportementales-du-secteur-bancaire\/","og_locale":"fr_FR","og_type":"article","og_title":"The Fresh Start Effect | Behavioural Science In Banking | Moneythor","og_description":"Have you ever wondered why New Year\u2019s resolutions are so popular? It turns out that when starting a new habit or setting a new goal like a healthy diet, regular savings or studying for an exam, people are more able to motivate themselves to achieve their goals at the start of a new time period. [...]","og_url":"https:\/\/www.moneythor.com\/fr\/avis-danalyse\/leffet-du-nouveau-depart-dans-les-sciences-comportementales-du-secteur-bancaire\/","og_site_name":"Moneythor","article_publisher":"https:\/\/www.facebook.com\/moneythorhq","article_published_time":"2020-07-30T10:09:27+00:00","article_modified_time":"2024-03-05T02:48:03+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/www.moneythor.com\/wp-content\/uploads\/2020\/07\/The-Fresh-Start-Effect.png","type":"image\/png"}],"author":"Moneythor Team","twitter_card":"summary_large_image","twitter_creator":"@moneythor","twitter_site":"@moneythor","twitter_misc":{"\u00c9crit par":"Moneythor Team","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.moneythor.com\/analysis-opinions\/the-fresh-start-effect-behavioural-science-in-banking\/#article","isPartOf":{"@id":"https:\/\/www.moneythor.com\/analysis-opinions\/the-fresh-start-effect-behavioural-science-in-banking\/"},"author":{"name":"Moneythor Team","@id":"https:\/\/www.moneythor.com\/#\/schema\/person\/5f04901cf5f9d32119d4454758600d01"},"headline":"The Fresh Start Effect | Behavioural Science In Banking","datePublished":"2020-07-30T10:09:27+00:00","dateModified":"2024-03-05T02:48:03+00:00","mainEntityOfPage":{"@id":"https:\/\/www.moneythor.com\/analysis-opinions\/the-fresh-start-effect-behavioural-science-in-banking\/"},"wordCount":584,"publisher":{"@id":"https:\/\/www.moneythor.com\/#organization"},"image":{"@id":"https:\/\/www.moneythor.com\/analysis-opinions\/the-fresh-start-effect-behavioural-science-in-banking\/#primaryimage"},"thumbnailUrl":"https:\/\/www.moneythor.com\/wp-content\/uploads\/2020\/07\/The-Fresh-Start-Effect.png","keywords":["behavioural science"],"articleSection":["Analysis &amp; Opinions","Behavioural Science","Blog"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/www.moneythor.com\/analysis-opinions\/the-fresh-start-effect-behavioural-science-in-banking\/","url":"https:\/\/www.moneythor.com\/analysis-opinions\/the-fresh-start-effect-behavioural-science-in-banking\/","name":"L&#039;effet du nouveau d\u00e9part | La science du comportement dans le secteur bancaire | Moneythor","isPartOf":{"@id":"https:\/\/www.moneythor.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.moneythor.com\/analysis-opinions\/the-fresh-start-effect-behavioural-science-in-banking\/#primaryimage"},"image":{"@id":"https:\/\/www.moneythor.com\/analysis-opinions\/the-fresh-start-effect-behavioural-science-in-banking\/#primaryimage"},"thumbnailUrl":"https:\/\/www.moneythor.com\/wp-content\/uploads\/2020\/07\/The-Fresh-Start-Effect.png","datePublished":"2020-07-30T10:09:27+00:00","dateModified":"2024-03-05T02:48:03+00:00","breadcrumb":{"@id":"https:\/\/www.moneythor.com\/analysis-opinions\/the-fresh-start-effect-behavioural-science-in-banking\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.moneythor.com\/analysis-opinions\/the-fresh-start-effect-behavioural-science-in-banking\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.moneythor.com\/analysis-opinions\/the-fresh-start-effect-behavioural-science-in-banking\/#primaryimage","url":"https:\/\/www.moneythor.com\/wp-content\/uploads\/2020\/07\/The-Fresh-Start-Effect.png","contentUrl":"https:\/\/www.moneythor.com\/wp-content\/uploads\/2020\/07\/The-Fresh-Start-Effect.png","width":1200,"height":630},{"@type":"BreadcrumbList","@id":"https:\/\/www.moneythor.com\/analysis-opinions\/the-fresh-start-effect-behavioural-science-in-banking\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.moneythor.com\/"},{"@type":"ListItem","position":2,"name":"The Fresh Start Effect | Behavioural Science In Banking"}]},{"@type":"WebSite","@id":"https:\/\/www.moneythor.com\/#website","url":"https:\/\/www.moneythor.com\/","name":"Moneythor","description":"Moteur de personnalisation tout-en-un pour les services financiers","publisher":{"@id":"https:\/\/www.moneythor.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.moneythor.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.moneythor.com\/#organization","name":"Moneythor","url":"https:\/\/www.moneythor.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.moneythor.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/06\/Templates-for-Articles-NEW-BRANDING-2.png","contentUrl":"https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/06\/Templates-for-Articles-NEW-BRANDING-2.png","width":1200,"height":630,"caption":"Moneythor"},"image":{"@id":"https:\/\/www.moneythor.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/moneythorhq","https:\/\/x.com\/moneythor","https:\/\/www.linkedin.com\/company\/moneythor"]},{"@type":"Person","@id":"https:\/\/www.moneythor.com\/#\/schema\/person\/5f04901cf5f9d32119d4454758600d01","name":"L&#039;\u00e9quipe Moneythor","url":"https:\/\/www.moneythor.com\/fr\/author\/imoneythor\/"}]}},"_links":{"self":[{"href":"https:\/\/www.moneythor.com\/fr\/wp-json\/wp\/v2\/posts\/3060","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.moneythor.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.moneythor.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.moneythor.com\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.moneythor.com\/fr\/wp-json\/wp\/v2\/comments?post=3060"}],"version-history":[{"count":0,"href":"https:\/\/www.moneythor.com\/fr\/wp-json\/wp\/v2\/posts\/3060\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.moneythor.com\/fr\/wp-json\/wp\/v2\/media\/3064"}],"wp:attachment":[{"href":"https:\/\/www.moneythor.com\/fr\/wp-json\/wp\/v2\/media?parent=3060"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.moneythor.com\/fr\/wp-json\/wp\/v2\/categories?post=3060"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.moneythor.com\/fr\/wp-json\/wp\/v2\/tags?post=3060"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}