{"id":2435,"date":"2019-09-11T15:49:54","date_gmt":"2019-09-11T07:49:54","guid":{"rendered":"https:\/\/www.moneythor.com\/?p=2435"},"modified":"2024-03-05T16:18:50","modified_gmt":"2024-03-05T08:18:50","slug":"les-donnees-sont-la-cle-du-bien-etre-financier","status":"publish","type":"post","link":"https:\/\/www.moneythor.com\/fr\/avis-danalyse\/les-donnees-sont-la-cle-du-bien-etre-financier\/","title":{"rendered":"Les donn\u00e9es sont la cl\u00e9 du bien-\u00eatre financier"},"content":{"rendered":"<p>Avec l\u2019\u00e9mergence des services bancaires num\u00e9riques, des achats en ligne et des simples paiements en magasin, la fa\u00e7on dont nous d\u00e9pensons notre argent a chang\u00e9. Nous vivons \u00e0 une \u00e9poque d\u2019achats instantan\u00e9s avec peu d\u2019accent sur la planification, l\u2019\u00e9pargne et l\u2019investissement. Ce changement dans les habitudes de consommation a un impact n\u00e9gatif sur la sant\u00e9 financi\u00e8re d\u2019une grande partie de la population.<\/p>\n<p>Selon <a href=\"https:\/\/finhealthnetwork.org\/u-s-financial-health-pulse\/\">Le Centre d&#039;Innovation des Services Financiers<\/a>, seuls 28% des Am\u00e9ricains peuvent \u00eatre consid\u00e9r\u00e9s comme financi\u00e8rement sains, ce qui signifie que plus de 70% de la population ont du mal \u00e0 g\u00e9rer correctement leur argent. Dans la m\u00eame enqu\u00eate, il a \u00e9t\u00e9 constat\u00e9 que pr\u00e8s de la moiti\u00e9 des d\u00e9penses mensuelles des personnes interrog\u00e9es \u00e9taient \u00e9gales ou sup\u00e9rieures \u00e0 leur revenu mensuel, les laissant sans \u00e9pargne et avec un niveau d&#039;endettement \u00e9lev\u00e9.<\/p>\n<p>Des statistiques comme celle-ci sont effrayantes et prouvent qu\u2019il existe un besoin \u00e9vident d\u2019une meilleure gestion financi\u00e8re, d\u2019une meilleure \u00e9ducation et d\u2019un meilleur bien-\u00eatre.<\/p>\n<p>\u00a0<\/p>\n<h2>Qu\u2019est-ce que le bien-\u00eatre financier ?<\/h2>\n<p>Selon<a href=\"https:\/\/www.consumerfinance.gov\/practitioner-resources\/financial-well-being-resources\/\"> Le Bureau de la protection financi\u00e8re des consommateurs<\/a>, le bien-\u00eatre financier est \u00ab l\u2019\u00e9tat d\u2019\u00eatre dans lequel une personne peut remplir pleinement ses obligations financi\u00e8res actuelles et continues, se sentir en s\u00e9curit\u00e9 quant \u00e0 son avenir financier et \u00eatre capable de faire des choix qui lui permettent de profiter de la vie \u00bb.<\/p>\n<div class=\"column2\"><a href=\"https:\/\/moneythor.eo.page\/k8qzq\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"center\" src=\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2020\/08\/Download-to-Read-Other-blog-links.png\" width=\"350\" height=\"400\" \/><\/a><\/div>\n<p>\u00a0<\/p>\n<h2>Pourquoi le bien-\u00eatre financier est-il si important ?<\/h2>\n<p>Le bien-\u00eatre financier donne aux gens la s\u00e9curit\u00e9 dont ils ont besoin pour profiter de la vie. Les effets secondaires d\u2019une mauvaise sant\u00e9 financi\u00e8re comprennent les maladies li\u00e9es au stress, la diminution de la productivit\u00e9 au travail, l\u2019absent\u00e9isme, la d\u00e9pression et l\u2019anxi\u00e9t\u00e9. \u00catre en bonne sant\u00e9 financi\u00e8re signifie que les gens peuvent prendre de meilleures d\u00e9cisions financi\u00e8res, g\u00e9rer efficacement leurs dettes et planifier leur \u00e9pargne et leur retraite.<\/p>\n<p>De plus, lorsqu\u2019un pays a une population financi\u00e8rement saine, cela r\u00e9duit la pression sur les gouvernements pour qu\u2019ils soutiennent la population retrait\u00e9e et conduit \u00e0 une croissance inclusive qui r\u00e9duit les niveaux de pauvret\u00e9, d\u2019in\u00e9galit\u00e9 et d\u2019exclusion sociale.<\/p>\n<p>\u00a0<\/p>\n<h2>Comment les donn\u00e9es peuvent-elles permettre aux gens de prendre le contr\u00f4le de leurs finances ?<\/h2>\n<p>\u00a0<\/p>\n<ul>\n<li>Les donn\u00e9es peuvent aider les consommateurs \u00e0 g\u00e9rer leur argent.<\/li>\n<\/ul>\n<ul>\n<li>Les donn\u00e9es peuvent alimenter la litt\u00e9ratie financi\u00e8re.<\/li>\n<\/ul>\n<ul>\n<li>Les donn\u00e9es peuvent encourager les consommateurs \u00e0 investir.<\/li>\n<\/ul>\n<ul>\n<li>Les donn\u00e9es peuvent promouvoir la vente par besoin.<\/li>\n<\/ul>\n<ul>\n<li>Les donn\u00e9es sont la cl\u00e9 du bien-\u00eatre financier.<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<ul>\n<li>Les donn\u00e9es peuvent aider les consommateurs \u00e0 g\u00e9rer leur argent<\/li>\n<\/ul>\n<p>Avoir acc\u00e8s aux donn\u00e9es financi\u00e8res est la premi\u00e8re \u00e9tape pour aider les gens \u00e0 g\u00e9rer leurs finances et leur donner les moyens de prendre les bonnes d\u00e9cisions financi\u00e8res. \u00c0 l&#039;\u00e8re technologique d&#039;aujourd&#039;hui, l&#039;acc\u00e8s aux informations financi\u00e8res devrait \u00eatre simple et pratique, avec des comptes agr\u00e9g\u00e9s pour fournir un tableau de bord de la situation financi\u00e8re actuelle.<\/p>\n<p>Bien qu&#039;avoir acc\u00e8s \u00e0 ces donn\u00e9es soit utile, si elles ne sont pas pr\u00e9sent\u00e9es de mani\u00e8re transparente, il peut \u00eatre difficile pour les gens de comprendre en quoi consiste chaque paiement et comment r\u00e9duire leurs d\u00e9penses. En donnant aux gens une vision claire de leurs revenus et d\u00e9penses, ils peuvent planifier et organiser correctement leurs finances.<\/p>\n<p>Le secteur traditionnel traverse une p\u00e9riode de bouleversement gr\u00e2ce au digital et au mobile banking. De nombreuses banques proposent d\u00e9sormais des relev\u00e9s am\u00e9lior\u00e9s, plus intuitifs et interactifs, avec des transactions class\u00e9es par type, par exemple nourriture, transport, achats. Cette cat\u00e9gorisation des donn\u00e9es permet aux gens de voir o\u00f9 ils d\u00e9pensent leur argent et met en \u00e9vidence toutes les opportunit\u00e9s potentielles d\u2019\u00e9pargne et d\u2019investissement.<\/p>\n<p><a href=\"https:\/\/www.dbs.com.sg\/personal\/deposits\/digital-services\/your-financial-gps\">DBS propose ce type de cat\u00e9gorisation<\/a> sur ses cha\u00eenes num\u00e9riques et va encore plus loin en proposant un contenu exploitable, notamment des recommandations de gestion financi\u00e8re personnelle. Ces recommandations et alertes incitent les consommateurs \u00e0 prendre de meilleures d\u00e9cisions financi\u00e8res, par exemple en les encourageant \u00e0 \u00e9tablir un budget pour g\u00e9rer leurs d\u00e9penses, \u00e0 fixer des objectifs d&#039;\u00e9pargne ou \u00e0 les alerter \u00e0 l&#039;avance de probl\u00e8mes potentiels de tr\u00e9sorerie. De telles recommandations sont enti\u00e8rement personnalis\u00e9es gr\u00e2ce \u00e0 l&#039;analyse des donn\u00e9es et \u00e0 l&#039;apprentissage automatique qui d\u00e9tectent des mod\u00e8les bas\u00e9s sur les transactions pr\u00e9c\u00e9dentes et fournissent la bonne recommandation \u00e0 la bonne personne au bon moment.<\/p>\n<p>\u00a0<\/p>\n<ul>\n<li>Les donn\u00e9es peuvent alimenter la litt\u00e9ratie financi\u00e8re<\/li>\n<\/ul>\n<p>De nombreuses personnes comprennent peu leurs finances et l&#039;impact que les d\u00e9cisions financi\u00e8res d&#039;aujourd&#039;hui peuvent avoir sur leur avenir. Ce manque de compr\u00e9hension est l\u2019une des principales raisons pour lesquelles les gens ont du mal \u00e0 g\u00e9rer correctement leurs finances.<\/p>\n<p>La litt\u00e9ratie financi\u00e8re, c&#039;est-\u00e0-dire l&#039;\u00e9ducation et la compr\u00e9hension de la gestion des finances personnelles, des emprunts et des investissements, fournit aux gens les connaissances dont ils ont besoin pour prendre des d\u00e9cisions financi\u00e8rement responsables. La litt\u00e9ratie financi\u00e8re peut \u00eatre aussi simple que d\u2019expliquer le fonctionnement d\u2019un compte courant, mais elle peut avoir un impact important sur le bien-\u00eatre financier global d\u2019une personne. Ceux qui ont une faible culture financi\u00e8re ont tendance \u00e0 avoir moins de richesse, \u00e0 s\u2019endetter davantage et \u00e0 payer davantage pour les produits et services financiers.<\/p>\n<p>\u00a0<\/p>\n<ul>\n<li>Les donn\u00e9es peuvent encourager les consommateurs \u00e0 investir<\/li>\n<\/ul>\n<p>Une fois que les clients ont une meilleure compr\u00e9hension de leur situation financi\u00e8re, ils peuvent commencer \u00e0 envisager d\u2019investir une partie de leur argent suppl\u00e9mentaire. Les plateformes num\u00e9riques modernes rendent l\u2019investissement plus facile et moins intimidant pour les gens.<\/p>\n<p>Par exemple, <a href=\"https:\/\/www.moneythor.com\/fr\/2017\/05\/08\/acorns-australia-est-en-ligne-avec-moneythor\/\">Raiz Invest, une plateforme d&#039;investissement mobile first<\/a> qui sert les clients de la r\u00e9gion APAC, fournit un outil simple permettant aux clients d&#039;investir leur monnaie de rechange arrondie lors des transactions quotidiennes dans un portefeuille diversifi\u00e9. Cela simplifie l\u2019investissement et ne n\u00e9cessite pas un gros investissement initial. Des plateformes comme Raiz rendent l\u2019investissement accessible \u00e0 tous, quels que soient leurs revenus.<\/p>\n<p>\u00a0<\/p>\n<ul>\n<li>Les donn\u00e9es peuvent promouvoir la vente par besoin<\/li>\n<\/ul>\n<p>Le plus souvent, les gens concluent des accords de dette qui ne r\u00e9pondent pas \u00e0 leurs besoins et\/ou qu\u2019ils ne peuvent pas g\u00e9rer suffisamment. Les pr\u00eateurs doivent proposer des services et des solutions financi\u00e8res plus personnalis\u00e9s et adapt\u00e9s, plut\u00f4t que d\u2019utiliser une approche universelle qui convient rarement \u00e0 tous.<\/p>\n<p>La plupart des pr\u00eateurs et des banques collectent et rassemblent une \u00e9norme quantit\u00e9 de donn\u00e9es sur leurs clients ; ces donn\u00e9es sont la cl\u00e9 de la vente par besoin et du marketing contextuel. En utilisant les donn\u00e9es dont disposent les banques sur leurs clients et en appliquant des technologies telles que l&#039;analyse en temps r\u00e9el, l&#039;apprentissage automatique et l&#039;IA, des milliers de transactions peuvent \u00eatre examin\u00e9es et des pr\u00e9visions peuvent \u00eatre faites sur le montant qu&#039;une personne d\u00e9pensera, si elle en aura ou non besoin. pour s&#039;endetter et d\u00e9tecter combien d&#039;argent, le cas \u00e9ch\u00e9ant, une personne devra emprunter.<\/p>\n<p>Cette m\u00eame technologie peut \u00e9galement emp\u00eacher les gens de s&#039;endetter inutilement, car elle peut pr\u00e9voir les flux de tr\u00e9sorerie d&#039;une personne, les avertir lorsqu&#039;ils sont sur le point de se retrouver en d\u00e9couvert et les aider \u00e0 l&#039;\u00e9viter.<\/p>\n<p>\u00a0<\/p>\n<ul>\n<li>Les donn\u00e9es sont la cl\u00e9 du bien-\u00eatre financier<\/li>\n<\/ul>\n<p>Les donn\u00e9es sont la cl\u00e9 pour am\u00e9liorer le bien-\u00eatre financier des clients des banques, elles peuvent leur donner un aper\u00e7u transparent de leurs finances dont ils ont besoin, les informer sur les affaires financi\u00e8res et leur fournir des services financiers qui les aideront \u00e0 devenir plus stables financi\u00e8rement.<\/p>\n<p>\u00a0<\/p>\n<p><i>Article de blog mis \u00e0 jour en ao\u00fbt 2020<\/i><\/p>\n<p>\u00a0<\/p>\n<p><style>\n .column2 {\n        float: right;\n        width: 50%;\n    }\n<\/style>\n<\/p>\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1938492878\">\n\t\t<a class=\"\" href=\"#newsletter-subscription-blog\" >\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"299\" src=\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/02\/Article-CTA-NEW-BRANDING.png\" class=\"attachment-large size-large\" alt=\"Abonnez-vous \u00e0 la newsletter Moneythor\" srcset=\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/02\/Article-CTA-NEW-BRANDING.png 1024w, https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/02\/Article-CTA-NEW-BRANDING-768x225.png 768w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\t\t\n<style>\n#image_1938492878 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>","protected":false},"excerpt":{"rendered":"<p>With the emergence of digital banking, online shopping and simple in-store payments, the way we spend money has changed. We live in a time of in-the-moment-purchases with little emphasis on planning, saving and investing. This shift in consumer spending habits is having a negative impact on the financial health of a large proportion of people. [&#8230;]\n","protected":false},"author":4,"featured_media":2438,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[7,279,64,10],"tags":[56],"class_list":["post-2435","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analysis-opinions","category-blog","category-digital-banking","category-technology","tag-digital-banking"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Data is the Key to Financial Well-Being | Moneythor<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.moneythor.com\/fr\/avis-danalyse\/les-donnees-sont-la-cle-du-bien-etre-financier\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Data is the Key to Financial Well-Being | Moneythor\" \/>\n<meta property=\"og:description\" content=\"With the emergence of digital banking, online shopping and simple in-store payments, the way we spend money has changed. 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[...]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.moneythor.com\/fr\/avis-danalyse\/les-donnees-sont-la-cle-du-bien-etre-financier\/\" \/>\n<meta property=\"og:site_name\" content=\"Moneythor\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/moneythorhq\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-11T07:49:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-05T08:18:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2019\/09\/fabian-blank-pElSkGRA2NU-unsplash-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Moneythor Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@moneythor\" \/>\n<meta name=\"twitter:site\" content=\"@moneythor\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Moneythor Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.moneythor.com\/analysis-opinions\/data-is-the-key-to-financial-well-being\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.moneythor.com\/analysis-opinions\/data-is-the-key-to-financial-well-being\/\"},\"author\":{\"name\":\"Moneythor Team\",\"@id\":\"https:\/\/www.moneythor.com\/#\/schema\/person\/5f04901cf5f9d32119d4454758600d01\"},\"headline\":\"Data is the Key to Financial Well-Being\",\"datePublished\":\"2019-09-11T07:49:54+00:00\",\"dateModified\":\"2024-03-05T08:18:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.moneythor.com\/analysis-opinions\/data-is-the-key-to-financial-well-being\/\"},\"wordCount\":1041,\"publisher\":{\"@id\":\"https:\/\/www.moneythor.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.moneythor.com\/analysis-opinions\/data-is-the-key-to-financial-well-being\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2019\/09\/fabian-blank-pElSkGRA2NU-unsplash-1.jpg\",\"keywords\":[\"Digital Banking\"],\"articleSection\":[\"Analysis &amp; 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