{"id":2034,"date":"2019-05-08T11:14:42","date_gmt":"2019-05-08T03:14:42","guid":{"rendered":"https:\/\/www.moneythor.com\/?p=2034"},"modified":"2024-03-05T16:32:15","modified_gmt":"2024-03-05T08:32:15","slug":"comment-devenir-une-banque-pour-les-milleniaux","status":"publish","type":"post","link":"https:\/\/www.moneythor.com\/fr\/avis-danalyse\/comment-devenir-une-banque-pour-les-milleniaux\/","title":{"rendered":"Services bancaires num\u00e9riques pour la g\u00e9n\u00e9ration Y"},"content":{"rendered":"<p>Les banques savent que leur croissance future d\u00e9pend des mill\u00e9niaux, <a href=\"http:\/\/online.wsj.com\/public\/resources\/documents\/pwc.pdf\" target=\"_blank\" rel=\"noopener\">un groupe d\u00e9mographique o\u00f9 34% sont pr\u00e9occup\u00e9s par leur situation financi\u00e8re actuelle et future<\/a>. Cette g\u00e9n\u00e9ration fragile financi\u00e8rement se d\u00e9tourne des acteurs bancaires traditionnels, \u00e0 la recherche de services financiers simples d\u2019utilisation et personnalis\u00e9s. Ce changement de pr\u00e9f\u00e9rence des consommateurs est inqui\u00e9tant pour les banques r\u00e9ticentes \u00e0 l\u2019innovation, qui doivent adapter leur offre de services pour s\u00e9duire ce groupe moderne et s\u00e9lectif.<\/p>\n<p>Afin de mieux servir les mill\u00e9niaux, les banques doivent d\u2019abord comprendre ce qu\u2019ils attendent de leur fournisseur de services bancaires num\u00e9riques.<br \/>\u00a0<\/p>\n<h2>Qu\u2019attendent les millennials de leur banque digitale ?<\/h2>\n<ul>\n<li>Les millennials veulent de la simplicit\u00e9.<\/li>\n<\/ul>\n<ul>\n<li>Les millennials ont besoin de flexibilit\u00e9.<\/li>\n<\/ul>\n<ul>\n<li>Les millennials veulent utiliser leurs propres canaux.<\/li>\n<\/ul>\n<ul>\n<li>Les millennials veulent que leur banque comprenne leurs besoins.<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<ul>\n<li>Les millennials veulent de la simplicit\u00e9.<\/li>\n<\/ul>\n<p>Les mill\u00e9niaux recherchent des canaux bancaires num\u00e9riques pratiques et simples \u00e0 utiliser. <a href=\"https:\/\/www.facebook.com\/business\/news\/insights\/understanding-how-mobile-first-millennials-are-reshaping-expectations-in-the-retail-banking-industry\" target=\"_blank\" rel=\"noopener\">Par exemple, 62% des millennials australiens<\/a> d\u00e9cidez \u00e0 quelle nouvelle banque vous inscrire en fonction de la facilit\u00e9 d&#039;utilisation de l&#039;application mobile qui l&#039;accompagne.<\/p>\n<div class=\"column2\"><a href=\"https:\/\/moneythor.eo.page\/k8qzq\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"center\" src=\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2020\/08\/Download-to-Read-Other-blog-links.png\" width=\"350\" height=\"400\" \/><\/a><\/div>\n<ul>\n<li>Les millennials ont besoin de flexibilit\u00e9.<\/li>\n<\/ul>\n<p>Les Millennials adoptent une approche flexible des services bancaires num\u00e9riques. Ils souhaitent avoir la libert\u00e9 de g\u00e9rer leurs finances de mani\u00e8re personnalis\u00e9e et int\u00e8grent souvent de nouveaux services bancaires num\u00e9riques en plus de leur banque principale pour y parvenir. <a href=\"https:\/\/www.facebook.com\/business\/news\/insights\/understanding-how-mobile-first-millennials-are-reshaping-expectations-in-the-retail-banking-industry\" target=\"_blank\" rel=\"noopener\">61% des 18 \u00e0 34 ans aux \u00c9tats-Unis<\/a> ont adopt\u00e9 de nouveaux services bancaires num\u00e9riques en plus de leur banque traditionnelle. Dans d&#039;autres r\u00e9gions, ce chiffre est plus \u00e9lev\u00e9 : 70% en Allemagne et 74% en Australie.<\/p>\n<ul>\n<li>Les millennials veulent utiliser leurs propres canaux.<\/li>\n<\/ul>\n<p>Les canaux traditionnels n&#039;ont pas le m\u00eame attrait pour les millennials que pour les autres g\u00e9n\u00e9rations. Les millennials souhaitent interagir avec les fournisseurs sur des plateformes qui font d\u00e9j\u00e0 partie de leur quotidien, comme les applications de messagerie. <a href=\"https:\/\/www.facebook.com\/business\/news\/insights\/understanding-how-mobile-first-millennials-are-reshaping-expectations-in-the-retail-banking-industry\" target=\"_blank\" rel=\"noopener\">97% des millennials australiens d\u00e9clarent qu&#039;ils se sentent \u00e0 l&#039;aise lorsqu&#039;ils interagissent avec une banque via une application de messagerie<\/a>, il en est de m\u00eame au Royaume-Uni (92%) et en Allemagne (91%).<\/p>\n<ul>\n<li>Les millennials veulent que leur banque comprenne leurs besoins.<\/li>\n<\/ul>\n<p>Les mill\u00e9niaux font davantage confiance \u00e0 leurs banques lorsqu\u2019ils se sentent compris par leur fournisseur financier. <a href=\"https:\/\/www.facebook.com\/business\/news\/insights\/understanding-how-mobile-first-millennials-are-reshaping-expectations-in-the-retail-banking-industry\" target=\"_blank\" rel=\"noopener\">Aux \u00c9tats-Unis, 671 millions de millennials font confiance \u00e0 une banque qui les comprend<\/a>De m\u00eame, 61% de millennials en Allemagne, 60% en Australie et 55% au Royaume-Uni ressentent la m\u00eame chose.<\/p>\n<p>\u00a0<\/p>\n<h2>Comment les banques num\u00e9riques peuvent-elles offrir aux millennials l\u2019offre de services financiers qu\u2019ils recherchent ?<\/h2>\n<ul>\n<li>Concentrez-vous sur l&#039;exp\u00e9rience utilisateur.<\/li>\n<\/ul>\n<ul>\n<li>Offrir des options flexibles.<\/li>\n<\/ul>\n<ul>\n<li>Soyez l\u00e0 o\u00f9 se trouvent les mill\u00e9niaux.<\/li>\n<\/ul>\n<ul>\n<li>Montrez aux millennials que vous les comprenez.<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<ul>\n<li>Concentrez-vous sur l&#039;exp\u00e9rience utilisateur.<\/li>\n<\/ul>\n<p>Les banques doivent proposer des exp\u00e9riences num\u00e9riques centr\u00e9es sur le client qui simplifient la gestion financi\u00e8re et engagent les clients d\u00e8s qu&#039;ils sont connect\u00e9s. En offrant des temps de chargement rapides des applications, un aper\u00e7u clair des finances actuelles et des fonctionnalit\u00e9s d&#039;application suppl\u00e9mentaires telles que des conseils d&#039;\u00e9ducation financi\u00e8re, les banques peuvent rendre les op\u00e9rations bancaires plus simples et plus faciles \u00e0 comprendre. Vous trouverez ci-dessous un exemple de conseils d&#039;\u00e9ducation financi\u00e8re conviviaux et personnalis\u00e9s, optimis\u00e9s par le logiciel de Moneythor.<\/p>\n<p>\u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2039 alignnone\" src=\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2019\/05\/Financial-Literacy-1_t1_iphonexspacegrey_portrait-1-336x600.png\" alt=\"\" width=\"297\" height=\"530\" srcset=\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2019\/05\/Financial-Literacy-1_t1_iphonexspacegrey_portrait-1-336x600.png 336w, https:\/\/www.moneythor.com\/wp-content\/uploads\/2019\/05\/Financial-Literacy-1_t1_iphonexspacegrey_portrait-1-768x1369.png 768w, https:\/\/www.moneythor.com\/wp-content\/uploads\/2019\/05\/Financial-Literacy-1_t1_iphonexspacegrey_portrait-1-574x1024.png 574w, https:\/\/www.moneythor.com\/wp-content\/uploads\/2019\/05\/Financial-Literacy-1_t1_iphonexspacegrey_portrait-1.png 1033w\" sizes=\"auto, (max-width: 297px) 100vw, 297px\" \/>\u00a0.\u00a0\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2043\" src=\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2019\/05\/Financial-Literacy-2_t2_iphonexspacegrey_portrait2-329x600.png\" alt=\"Les outils d&#039;\u00e9ducation financi\u00e8re de Moneythor en action\" width=\"290\" height=\"528\" srcset=\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2019\/05\/Financial-Literacy-2_t2_iphonexspacegrey_portrait2-329x600.png 329w, https:\/\/www.moneythor.com\/wp-content\/uploads\/2019\/05\/Financial-Literacy-2_t2_iphonexspacegrey_portrait2-561x1024.png 561w\" sizes=\"auto, (max-width: 290px) 100vw, 290px\" \/><\/p>\n<p>\u00a0<\/p>\n<ul>\n<li>Soyez flexible.<\/li>\n<\/ul>\n<p>Les canaux num\u00e9riques des banques doivent s&#039;efforcer de devenir une base sur laquelle les utilisateurs peuvent s&#039;appuyer pour obtenir la plateforme financi\u00e8re qu&#039;ils souhaitent. Les banques et les autres acteurs traditionnels doivent offrir aux utilisateurs la libert\u00e9 et le contr\u00f4le de leurs finances en leur fournissant les outils n\u00e9cessaires pour construire le syst\u00e8me financier qu&#039;ils souhaitent.<\/p>\n<p>Cela peut repr\u00e9senter un investissement important en temps et en argent pour les banques, mais cela peut \u00eatre simplifi\u00e9 en s&#039;associant \u00e0 des soci\u00e9t\u00e9s fintech externes qui ont peut-\u00eatre d\u00e9j\u00e0 consacr\u00e9 du temps et des ressources \u00e0 la cr\u00e9ation des fonctionnalit\u00e9s recherch\u00e9es par les millennials.<\/p>\n<ul>\n<li>Soyez l\u00e0 o\u00f9 se trouvent les mill\u00e9niaux.<\/li>\n<\/ul>\n<p>Les banques doivent int\u00e9grer les applications de messagerie dans leurs strat\u00e9gies de communication afin de rester pertinentes aupr\u00e8s de ce groupe allergique aux appels t\u00e9l\u00e9phoniques. Les interfaces utilisateur conversationnelles telles que les chatbots font des applications de messagerie un moyen rentable de communiquer avec les consommateurs et de fournir un service plus efficace.<\/p>\n<ul>\n<li>Montre que tu comprends.<\/li>\n<\/ul>\n<p>Les banques ont la possibilit\u00e9 de renforcer la confiance des mill\u00e9niaux en offrant une exp\u00e9rience bancaire plus personnalis\u00e9e. <a href=\"https:\/\/www.moneythor.com\/fr\/2019\/06\/04\/retour-aux-sources-quest-ce-que-la-gestion-financiere-personnelle-pfm\/\" target=\"_blank\" rel=\"noopener\">gestion financi\u00e8re personnelle (PFM)<\/a> Gr\u00e2ce \u00e0 des outils, des supports d\u2019\u00e9ducation financi\u00e8re et des offres pertinentes, les prestataires de services financiers peuvent \u00e9tablir une relation plus personnalis\u00e9e et authentique avec leur client\u00e8le et montrer aux mill\u00e9niaux que leur situation financi\u00e8re est comprise.<\/p>\n<p>En r\u00e9sum\u00e9, les millennials attendent beaucoup de leurs banques et autres prestataires de services financiers, ce qui signifie que les acteurs traditionnels comme les nouveaux entrants doivent se concentrer sur la flexibilit\u00e9, la facilit\u00e9 d\u2019utilisation et la personnalisation afin de fournir l\u2019exp\u00e9rience client exceptionnelle que cette g\u00e9n\u00e9ration recherche.<\/p>\n<p><i>Article de blog mis \u00e0 jour en juillet 2020<\/i><\/p>\n<p>\u00a0<\/p>\n<p><style>\n .column2 {\n        float: right;\n        width: 50%;\n    }\n<\/style>\n<\/p>\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_198143405\">\n\t\t<a class=\"\" href=\"#newsletter-subscription-blog\" >\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"299\" src=\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/02\/Article-CTA-NEW-BRANDING.png\" class=\"attachment-large size-large\" alt=\"Abonnez-vous \u00e0 la newsletter Moneythor\" srcset=\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/02\/Article-CTA-NEW-BRANDING.png 1024w, https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/02\/Article-CTA-NEW-BRANDING-768x225.png 768w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\t\t\n<style>\n#image_198143405 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Banks know that their future growth depends on millennials, a demographic where 34% are concerned about their current and future financial situation. This financially fragile generation is turning away from traditional banking players as they search for easy to use and personalised financial services. This shift in consumer preference is worrying for innovation-averse banks who [&#8230;]\n","protected":false},"author":4,"featured_media":2045,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[7,279,64],"tags":[56],"class_list":["post-2034","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analysis-opinions","category-blog","category-digital-banking","tag-digital-banking"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital Banking for Millennials | Moneythor<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.moneythor.com\/fr\/avis-danalyse\/comment-devenir-une-banque-pour-les-milleniaux\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Banking for Millennials | Moneythor\" \/>\n<meta property=\"og:description\" content=\"Banks know that their future growth depends on millennials, a demographic where 34% are concerned about their current and future financial situation. This financially fragile generation is turning away from traditional banking players as they search for easy to use and personalised financial services. This shift in consumer preference is worrying for innovation-averse banks who [...]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.moneythor.com\/fr\/avis-danalyse\/comment-devenir-une-banque-pour-les-milleniaux\/\" \/>\n<meta property=\"og:site_name\" content=\"Moneythor\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/moneythorhq\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-08T03:14:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-05T08:32:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2019\/05\/How-to-be-a-Millennials-Bank.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Moneythor Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@moneythor\" \/>\n<meta name=\"twitter:site\" content=\"@moneythor\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Moneythor Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.moneythor.com\/analysis-opinions\/how-to-be-a-millennials-bank\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.moneythor.com\/analysis-opinions\/how-to-be-a-millennials-bank\/\"},\"author\":{\"name\":\"Moneythor Team\",\"@id\":\"https:\/\/www.moneythor.com\/#\/schema\/person\/5f04901cf5f9d32119d4454758600d01\"},\"headline\":\"Digital Banking for Millennials\",\"datePublished\":\"2019-05-08T03:14:42+00:00\",\"dateModified\":\"2024-03-05T08:32:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.moneythor.com\/analysis-opinions\/how-to-be-a-millennials-bank\/\"},\"wordCount\":700,\"publisher\":{\"@id\":\"https:\/\/www.moneythor.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.moneythor.com\/analysis-opinions\/how-to-be-a-millennials-bank\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2019\/05\/How-to-be-a-Millennials-Bank.jpg\",\"keywords\":[\"Digital Banking\"],\"articleSection\":[\"Analysis &amp; 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