{"id":10345,"date":"2026-07-08T00:11:48","date_gmt":"2026-07-07T16:11:48","guid":{"rendered":"https:\/\/www.moneythor.com\/?p=10345"},"modified":"2026-07-08T00:11:48","modified_gmt":"2026-07-07T16:11:48","slug":"gel-et-sullivan","status":"publish","type":"post","link":"https:\/\/www.moneythor.com\/fr\/communique-de-presse\/gel-et-sullivan\/","title":{"rendered":"Frost & Sullivan r\u00e9compense Moneythor pour son leadership en mati\u00e8re de valeur client dans les services financiers num\u00e9riques"},"content":{"rendered":"

Nous sommes fiers d'annoncer que Moneythor a \u00e9t\u00e9 nomin\u00e9 par Amazon Web Services (AWS) et reconnu par Frost & Sullivan dans son prix 2026 Customer Value Leadership Recognition pour le secteur des services financiers num\u00e9riques en Asie-Pacifique.<\/span>\u00a0<\/span><\/p>\n

Cette reconnaissance t\u00e9moigne de l'engagement continu de Moneythor \u00e0 aider les banques \u00e0 b\u00e2tir des relations clients plus solides et plus durables gr\u00e2ce \u00e0 un engagement intelligent, des exp\u00e9riences personnalis\u00e9es et des strat\u00e9gies de croissance durable.<\/span>\u00a0<\/span><\/p>\n

Avec la maturit\u00e9 du secteur bancaire num\u00e9rique, l'avantage concurrentiel a \u00e9volu\u00e9. Acqu\u00e9rir des clients est devenu plus facile que de les fid\u00e9liser. La prochaine g\u00e9n\u00e9ration de dirigeants bancaires se distinguera non seulement par sa capacit\u00e9 d'acquisition, mais aussi par son aptitude \u00e0 transformer les interactions quotidiennes en relations durables.<\/span>\u00a0<\/span><\/p>\n

Ce changement est au c\u0153ur de l'analyse de Frost & Sullivan.<\/span>\u00a0<\/span><\/p>\n

Au-del\u00e0 de l'acquisition de clients<\/h2>\n

Dans son rapport, Frost & Sullivan souligne comment les principales banques abandonnent les mod\u00e8les de croissance transactionnels au profit de strat\u00e9gies ax\u00e9es sur l'engagement, cr\u00e9ant ainsi une valeur durable tant pour les clients que pour l'entreprise.<\/span>\u00a0<\/span><\/p>\n

\u00c0 titre d'exemple remarquable, le rapport cite le travail de Moneythor avec Trust Bank Singapore. En combinant un engagement intelligent avec un programme de croissance bas\u00e9 sur les recommandations <\/span>\u2014 <\/span><\/i>Propuls\u00e9 par la solution de Moneythor ex\u00e9cut\u00e9e sur AWS<\/span><\/i><\/a> \u2014<\/span><\/i> En moins de deux ans, Trust Bank a atteint plus d'un million de clients, tout en maintenant des niveaux \u00e9lev\u00e9s d'activit\u00e9 et de satisfaction de sa client\u00e8le.<\/span>\u00a0<\/span><\/p>\n

Surtout, Frost & Sullivan souligne que ces r\u00e9sultats n'ont pas \u00e9t\u00e9 obtenus gr\u00e2ce \u00e0 des campagnes isol\u00e9es, mais gr\u00e2ce \u00e0 une approche continue de l'engagement client int\u00e9gr\u00e9e \u00e0 l'exp\u00e9rience bancaire elle-m\u00eame.<\/span>\u00a0<\/span><\/p>\n

\u201c Moneythor excelle dans la transformation des utilisateurs passifs en clients tr\u00e8s engag\u00e9s gr\u00e2ce \u00e0 une interaction continue et bas\u00e9e sur les donn\u00e9es. \u201d<\/p><\/blockquote>\n

L'importance de la valeur client<\/h2>\n

Alors que l'innovation dans le secteur bancaire num\u00e9rique est souvent pr\u00e9sent\u00e9e sous l'angle de la technologie, la reconnaissance de Frost & Sullivan place plut\u00f4t la valeur client au c\u0153ur du d\u00e9bat.<\/span>\u00a0<\/span><\/p>\n

Le rapport souligne la capacit\u00e9 de Moneythor \u00e0 aider les institutions financi\u00e8res \u00e0 offrir des exp\u00e9riences plus pertinentes, opportunes et v\u00e9ritablement utiles. En transformant les donn\u00e9es financi\u00e8res quotidiennes en informations, recommandations et actions concr\u00e8tes, les banques peuvent renforcer l'engagement de leurs clients tout en leur apportant une valeur tangible.<\/span>\u00a0<\/span><\/p>\n

Cela refl\u00e8te une conviction que Moneythor d\u00e9fend depuis sa cr\u00e9ation\u00a0: l\u2019avenir de la banque n\u2019est pas simplement num\u00e9rique. Il est personnel, contextuel et de plus en plus proactif.<\/span>\u00a0<\/span><\/p>\n

Soutenir la prochaine \u00e8re de la banque num\u00e9rique<\/h2>\n

Chez Moneythor, nous appelons cette \u00e9volution \u00ab Deep Banking \u00bb.<\/span>\u00a0<\/span><\/p>\n

Les clients attendent d\u00e9sormais de leur banque qu'elle comprenne leurs besoins, anticipe les moments importants et leur offre un accompagnement rapide et personnalis\u00e9. Pour r\u00e9pondre \u00e0 ces attentes, il faut bien plus que des canaux num\u00e9riques. Il est indispensable de savoir transformer les donn\u00e9es clients en exp\u00e9riences pertinentes tout au long de leur parcours.<\/span>\u00a0<\/span><\/p>\n

Alors que les banques continuent d'explorer les opportunit\u00e9s offertes par l'IA, la personnalisation et l'interaction en temps r\u00e9el, l'accent doit rester mis sur les r\u00e9sultats. La technologie n'a de sens que si elle contribue \u00e0 renforcer les relations clients et \u00e0 am\u00e9liorer leur exp\u00e9rience.<\/span>\u00a0<\/span><\/p>\n

La reconnaissance de Frost & Sullivan refl\u00e8te cette \u00e9volution plus large du secteur et confirme la direction que nous avons prise.<\/span>\u00a0<\/span><\/p>\n

Perspectives d'avenir<\/h2>\n

Depuis plus de dix ans, Moneythor travaille aux c\u00f4t\u00e9s d'institutions financi\u00e8res pour les aider \u00e0 cr\u00e9er des exp\u00e9riences num\u00e9riques plus attrayantes et enrichissantes pour leurs clients.<\/span>\u00a0<\/span><\/p>\n

Nous sommes honor\u00e9s de recevoir cette distinction de Frost & Sullivan et reconnaissants envers nos clients et partenaires qui continuent de nous inciter \u00e0 innover.<\/span>\u00a0<\/span><\/p>\n

\u00c0 mesure que le secteur \u00e9volue, nous restons d\u00e9termin\u00e9s \u00e0 aider les banques \u00e0 approfondir leurs relations avec leurs clients, \u00e0 acc\u00e9l\u00e9rer leur croissance et \u00e0 apporter une valeur ajout\u00e9e significative \u00e0 chaque interaction.<\/span>\u00a0<\/span><\/p><\/blockquote>\n

Obtenez le rapport complet de Frost & Sullivan<\/h2>\n

Le prix Frost & Sullivan Customer Value Leadership Recognition est d\u00e9cern\u00e9 aux organisations qui font preuve d'excellence en offrant une valeur mesurable \u00e0 leurs clients gr\u00e2ce \u00e0 une combinaison d'innovation, de performance et d'impact commercial.<\/span>\u00a0<\/span><\/p>\n

Nous remercions AWS pour cette nomination.\u00a0<\/span>\u00a0<\/span><\/p>\n

T\u00e9l\u00e9chargez le rapport complet pour d\u00e9couvrir comment les principales banques de d\u00e9tail transforment l'engagement client en croissance mesurable et ce que signifie cette \u00e9volution vers la valeur client pour votre institution.<\/span>\u00a0<\/span><\/p>\n\n\t\tT\u00e9l\u00e9charger<\/span>\n\t<\/a>","protected":false},"excerpt":{"rendered":"

We are proud to announce that Moneythor was nominated by Amazon Web Services (AWS), and recognised by Frost & Sullivan in its 2026 Customer Value Leadership Recognition for the Asia-Pacific Digital Financial Services industry.\u00a0 The recognition reflects Moneythor’s continued commitment to helping banks build stronger, more lasting customer relationships through intelligent engagement, personalised experiences and […]\n","protected":false},"author":26,"featured_media":10346,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[285],"tags":[],"class_list":["post-10345","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release"],"yoast_head":"\nMoneythor Recognised by Frost & Sullivan for Customer Value<\/title>\n<meta name=\"description\" content=\"Learn how leading retail banks are putting customer value at the centre of 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