{"id":10141,"date":"2025-09-20T17:52:31","date_gmt":"2025-09-20T09:52:31","guid":{"rendered":"https:\/\/www.moneythor.com\/?p=10141"},"modified":"2026-03-31T17:59:40","modified_gmt":"2026-03-31T09:59:40","slug":"old-mutual-moneythor-digital-banking-om-bank","status":"publish","type":"post","link":"https:\/\/www.moneythor.com\/fr\/communique-de-presse\/old-mutual-moneythor-digital-banking-om-bank\/","title":{"rendered":"Old Mutual et Moneythor enrichissent l&#039;offre de services bancaires num\u00e9riques d&#039;OM Bank."},"content":{"rendered":"<div class=\"row\"  id=\"row-1910040434\">\n\n\t<div id=\"col-37344974\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p><span data-contrast=\"auto\">Lancer une banque num\u00e9rique ne se r\u00e9sume pas \u00e0 cr\u00e9er une exp\u00e9rience mobile fluide, il s&#039;agit aussi de donner aux clients une raison de revenir, d&#039;interagir r\u00e9guli\u00e8rement et de se sentir soutenus dans leur vie financi\u00e8re quotidienne.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">C\u2019est pr\u00e9cis\u00e9ment ce que Old Mutual a cherch\u00e9 \u00e0 r\u00e9aliser avec le lancement de <strong>Banque OM<\/strong>. Parall\u00e8lement \u00e0 une proposition moderne et ax\u00e9e sur le mobile, l&#039;objectif \u00e9tait de susciter une forte adoption et un engagement durable d\u00e8s le premier jour.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Pour y parvenir, OM Bank s&#039;est associ\u00e9 \u00e0 Moneythor afin d&#039;int\u00e9grer des fonctionnalit\u00e9s de gestion financi\u00e8re personnalis\u00e9es \u00e0 son offre bancaire num\u00e9rique. Les clients b\u00e9n\u00e9ficient ainsi d&#039;une meilleure visibilit\u00e9 de leurs transactions, d&#039;une cat\u00e9gorisation plus intelligente, d&#039;un suivi de leurs flux de tr\u00e9sorerie, de pr\u00e9visions, d&#039;analyses personnalis\u00e9es de leurs d\u00e9penses, d&#039;outils de budg\u00e9tisation, de fonctionnalit\u00e9s de d\u00e9finition d&#039;objectifs et d&#039;alertes en temps r\u00e9el.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Il en r\u00e9sulte une exp\u00e9rience bancaire num\u00e9rique qui va bien au-del\u00e0 des transactions de base. Au lieu de se contenter d&#039;afficher les soldes et les paiements, l&#039;application est con\u00e7ue pour transformer les donn\u00e9es financi\u00e8res en informations utiles, en conseils proactifs et en interactions quotidiennes plus pertinentes.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Pour les clients, cela se traduit par une exp\u00e9rience bancaire plus utile, intuitive et personnalis\u00e9e, transformant les transactions quotidiennes en conseils financiers pertinents. Pour OM Bank, cela a permis de cr\u00e9er une dynamique imm\u00e9diate d\u00e8s le lancement., <strong>supporter un rythme de croissance d&#039;environ 3\u00a0000 nouveaux clients par jour ouvrable<\/strong> et contribuant \u00e0 une base de 284 000 clients cette ann\u00e9e, avec <strong>62% utilise activement la banque<\/strong>. Ensemble, ces r\u00e9sultats soulignent comment un engagement num\u00e9rique personnalis\u00e9 peut renforcer l&#039;adoption, approfondir la fid\u00e9lit\u00e9 et construire d\u00e8s le d\u00e9part des relations clients \u00e0 long terme.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Cette collaboration t\u00e9moigne d&#039;une \u00e9volution plus large dans le secteur bancaire num\u00e9rique. Les clients attendent de plus en plus que la simple commodit\u00e9. Ils attendent une assistance pertinente au bon moment, fournie de mani\u00e8re simple, rapide et r\u00e9ellement utile.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Le lancement d&#039;OM Bank par Old Mutual illustre ce que cela signifie concr\u00e8tement\u00a0: une exp\u00e9rience bancaire num\u00e9rique con\u00e7ue non seulement pour faciliter les transactions, mais aussi pour cr\u00e9er davantage de valeur \u00e0 chaque interaction.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":26,"featured_media":10142,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[285],"tags":[],"class_list":["post-10141","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Old Mutual and Moneythor bring more meaningful digital banking to OM Bank | Moneythor<\/title>\n<meta name=\"description\" content=\"Old Mutual and Moneythor are helping OM Bank deliver a more personalised digital banking experience with money management tools, spending insights, cashflow forecasts and timely alerts.\" \/>\n<meta name=\"robots\" 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