{"id":10050,"date":"2025-12-09T23:41:08","date_gmt":"2025-12-09T15:41:08","guid":{"rendered":"https:\/\/www.moneythor.com\/?p=10050"},"modified":"2025-12-09T23:41:08","modified_gmt":"2025-12-09T15:41:08","slug":"etude-de-cas-okb-campagne-saisonniere","status":"publish","type":"post","link":"https:\/\/www.moneythor.com\/fr\/etude-de-cas\/etude-de-cas-okb-campagne-saisonniere\/","title":{"rendered":"\u00c9tude de cas OKB | Stimuler l&#039;engagement gr\u00e2ce \u00e0 une campagne d&#039;Halloween ludique"},"content":{"rendered":"<section class=\"section\" id=\"section_319768280\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n<div class=\"row\"  id=\"row-1310617192\">\n\n\t<div id=\"col-1609924577\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p><strong>OKB<\/strong><strong>(La Banque Ogaki Kyoritsu, Ltd.)<\/strong><strong>,<\/strong> Une banque r\u00e9gionale japonaise, cliente de Moneythor, explore constamment des moyens innovants d&#039;interagir avec ses clients via ses canaux num\u00e9riques. \u00c0 l&#039;occasion d&#039;Halloween, la banque a utilis\u00e9 la plateforme Moneythor pour lancer une campagne ludique saisonni\u00e8re\u00a0: la campagne de collecte de bonbons d&#039;Halloween.<strong>, <\/strong>Elle offre une exp\u00e9rience festive directement \u00e0 ses utilisateurs tout en encourageant une interaction active avec l&#039;application bancaire.<\/p>\n<p>La campagne proposait une exp\u00e9rience ludique et interactive\u00a0: les utilisateurs pouvaient collecter des bonbons virtuels en interagissant avec des recommandations personnalis\u00e9es, m\u00ealant la gamification \u00e0 la diffusion de contenu bas\u00e9e sur l\u2019IA de Moneythor.<\/p>\n<p>Contrairement aux notifications push classiques, le jeu proposait un parcours d&#039;engagement en plusieurs \u00e9tapes, depuis la consultation de la recommandation jusqu&#039;\u00e0 l&#039;ouverture des d\u00e9tails et le jeu lui-m\u00eame, ce qui procurait aux utilisateurs un sentiment de progression et de r\u00e9compense.<\/p>\n<p>La campagne a g\u00e9n\u00e9r\u00e9 un fort engagement d\u00e8s son lancement. Un impressionnant 501\u00a0000 personnes ayant vu le jeu ont cliqu\u00e9 pour en d\u00e9couvrir les d\u00e9tails. L&#039;engouement s&#039;est ensuite confirm\u00e9\u00a0: 571\u00a0000 utilisateurs ayant cliqu\u00e9 ont ensuite jou\u00e9, ce qui repr\u00e9sente 6\u00a0867 joueurs uniques et plus de 31\u00a0000 parties jou\u00e9es au total. Ces taux de conversion soulignent non seulement l&#039;attrait du th\u00e8me saisonnier, mais aussi l&#039;efficacit\u00e9 du format interactif pour encourager une participation plus active des utilisateurs.<\/p>\n<p>De plus, le sentiment des utilisateurs \u00e9tait tr\u00e8s positif, avec 41% de ces clients qui ont jou\u00e9 au jeu lui donnant une r\u00e9action positive (\u201c j\u2019aime \u201d).<\/p>\n<p>Les retours ont mis en \u00e9vidence un niveau \u00e9lev\u00e9 de satisfaction des utilisateurs, confirmant que la combinaison d&#039;un th\u00e8me saisonnier, d&#039;une conception de jeu interactive et de recommandations personnalis\u00e9es cr\u00e9ait une exp\u00e9rience client convaincante.<\/p>\n<div class=\"video video-fit mb\" style=\"padding-top:56.25%;\"><p><iframe loading=\"lazy\" title=\"\ud83c\udf83 Comment OKB a stimul\u00e9 l&#039;engagement gr\u00e2ce \u00e0 une campagne ludique d&#039;Halloween\" width=\"563\" height=\"1000\" src=\"https:\/\/www.youtube.com\/embed\/gTYhSrr7R1s?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<\/div>\n<p><strong>Points cl\u00e9s \u00e0 retenir\u00a0:<\/strong><\/p>\n<ol>\n<li>La gamification stimule l&#039;engagement\u00a0: transformer les recommandations en exp\u00e9riences interactives augmente consid\u00e9rablement la participation active.<\/li>\n<li>L\u2019ad\u00e9quation saisonni\u00e8re est importante\u00a0: aligner les campagnes sur des \u00e9v\u00e9nements culturels comme Halloween suscite la curiosit\u00e9 et l\u2019enthousiasme des utilisateurs.<\/li>\n<\/ol>\n<p>La campagne de collecte de bonbons d&#039;Halloween d&#039;OKB illustre comment les banques peuvent d\u00e9passer les messages financiers traditionnels pour ravir et fid\u00e9liser leurs clients. En combinant la personnalisation pilot\u00e9e par l&#039;IA \u00e0 une gamification festive, OKB a non seulement renforc\u00e9 sa relation avec ses clients existants, mais a \u00e9galement \u00e9tabli une nouvelle norme pour les futures campagnes saisonni\u00e8res dans le secteur bancaire num\u00e9rique.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t\t\n<style>\n#section_319768280 {\n  padding-top: 30px;\n  padding-bottom: 30px;\n}\n<\/style>\n\t<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":11,"featured_media":10052,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[284,10],"tags":[],"class_list":["post-10050","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","category-technology"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - 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