{"id":10004,"date":"2025-08-27T15:07:27","date_gmt":"2025-08-27T07:07:27","guid":{"rendered":"https:\/\/www.moneythor.com\/?p=10004"},"modified":"2025-09-29T15:10:00","modified_gmt":"2025-09-29T07:10:00","slug":"personnalisation-de-style-netflix-pour-la-radio-bfm-malaisie-pour-les-banques","status":"publish","type":"post","link":"https:\/\/www.moneythor.com\/fr\/entreprise\/personnalisation-de-style-netflix-pour-la-radio-bfm-malaisie-pour-les-banques\/","title":{"rendered":"BFM Radio Malaisie\u00a0: Personnalisation \u00e0 la Netflix pour les banques"},"content":{"rendered":"<p>Le PDG de Moneythor, Martin Frick, a r\u00e9cemment rejoint BFM Radio Malaysia pour discuter du r\u00f4le croissant de la personnalisation dans le secteur bancaire et de la mani\u00e8re dont l&#039;intelligence artificielle remod\u00e8le l&#039;engagement client.<\/p>\n<p>Dans l&#039;interview, Martin a explor\u00e9 l&#039;id\u00e9e de <em>banque profonde<\/em> \u2014 aller au-del\u00e0 des simples transactions pour offrir aux clients des exp\u00e9riences pertinentes, proactives et personnalis\u00e9es qui valorisent v\u00e9ritablement leur vie financi\u00e8re. Il a expliqu\u00e9 comment les outils d&#039;IA permettent aux banques de proposer ces exp\u00e9riences \u00e0 grande \u00e9chelle, tout en renfor\u00e7ant les relations clients.<\/p>\n<p>La conversation a \u00e9galement abord\u00e9 le parcours personnel de Moneythor : de plus d&#039;une d\u00e9cennie en tant que startup \u00e0 croissance rapide \u00e0 une entreprise fintech durable et \u00e9volutive au service des banques du monde entier.<\/p>\n<p>\u00c9coutez l&#039;interview compl\u00e8te sur <a href=\"https:\/\/www.bfm.my\/content\/podcast\/netflix-style-personalisation-for-banks-but-why\">Le site de BFM Radio<\/a> pour entendre les r\u00e9flexions de Martin sur :<\/p>\n<ul>\n<li>L&#039;\u00e9volution de la banque num\u00e9rique et de la personnalisation<\/li>\n<li>Des moyens pratiques pour les banques d&#039;exploiter l&#039;IA pour mieux servir leurs clients<\/li>\n<li>Le parcours de croissance de Moneythor et ce qui l&#039;attend<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Moneythor CEO Martin Frick recently joined BFM Radio Malaysia to discuss the growing role of personalisation in banking and how artificial intelligence is reshaping customer engagement. In the interview, Martin explored the idea of deep banking \u2014 moving beyond simple transactions to provide customers with relevant, proactive, and personalised experiences that truly add value to [&#8230;]\n","protected":false},"author":11,"featured_media":10005,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[12,298],"tags":[],"class_list":["post-10004","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company","category-podcast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BFM Radio Malaysia: Netflix-Style Personalisation for Banks | Moneythor<\/title>\n<meta name=\"description\" content=\"Moneythor CEO Martin Frick recently joined BFM Radio Malaysia to discuss the growing role of personalisation in banking.\" \/>\n<meta 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