{"id":9979,"date":"2025-09-11T14:32:55","date_gmt":"2025-09-11T06:32:55","guid":{"rendered":"https:\/\/www.moneythor.com\/?p=9979"},"modified":"2025-09-11T16:25:31","modified_gmt":"2025-09-11T08:25:31","slug":"podcast-de-banca-profunda-episodio-2-el-auge-de-la-ia-en-la-banca-digital-2","status":"publish","type":"post","link":"https:\/\/www.moneythor.com\/es\/video\/podcast\/podcast-de-banca-profunda-episodio-2-el-auge-de-la-ia-en-la-banca-digital-2\/","title":{"rendered":"Podcast Banca Profunda | Ep. 3. Redefiniendo la experiencia del cliente"},"content":{"rendered":"<div class=\"row\"  id=\"row-1573739583\">\n\n\t<div id=\"col-1587241955\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p>Este episodio del podcast Banca Profunda presenta a Martin Frick, director ejecutivo de Moneythor, y Mohammed Wassim Khayata, director ejecutivo de Al Maryah Community Bank, en una conversaci\u00f3n con visi\u00f3n de futuro sobre c\u00f3mo la tecnolog\u00eda y la mentalidad est\u00e1n redefiniendo la experiencia del cliente en la banca moderna. Exploran el auge de los bancos digitales, la evoluci\u00f3n de las expectativas de los clientes y c\u00f3mo la banca profunda y la IA est\u00e1n empoderando a los bancos para ofrecer servicios financieros altamente personalizados, proactivos e integrales.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n<div class=\"video video-fit mb\" style=\"padding-top:56.25%;\"><p><iframe loading=\"lazy\" title=\"Redefiniendo la experiencia del cliente: c\u00f3mo la IA y la banca profunda est\u00e1n dando forma a la banca moderna\" width=\"1020\" height=\"574\" src=\"https:\/\/www.youtube.com\/embed\/oGA9WBT1eGE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<\/div>\n<div class=\"row\"  id=\"row-632408889\">\n\n\t<div id=\"col-354705464\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p class=\"my-2 &#091;&amp;+p&#093;:mt-4 &#091;&amp;_strong:has(+br)&#093;:inline-block &#091;&amp;_strong:has(+br)&#093;:pb-2\">Wassim comparte c\u00f3mo Al Maryah Community Bank aprovecha tecnolog\u00edas como la IA para ofrecer soluciones innovadoras que van mucho m\u00e1s all\u00e1 de la banca tradicional. Enfatiza la importancia de superar las estructuras tradicionales y el pensamiento compartimentado, destacando c\u00f3mo los nuevos bancos son m\u00e1s \u00e1giles y capaces de responder con rapidez a la creciente demanda de servicios instant\u00e1neos, m\u00f3viles y transparentes por parte de los clientes. La conversaci\u00f3n tambi\u00e9n aborda la transici\u00f3n de la segmentaci\u00f3n demogr\u00e1fica a la personalizaci\u00f3n en tiempo real basada en el comportamiento, con tecnolog\u00eda que facilita el asesoramiento proactivo y ofertas centradas en el bienestar.<\/p>\n<p class=\"my-2 &#091;&amp;+p&#093;:mt-4 &#091;&amp;_strong:has(+br)&#093;:inline-block &#091;&amp;_strong:has(+br)&#093;:pb-2\">Las conclusiones clave incluyen:<\/p>\n<ul>\n<li class=\"my-2 &#091;&amp;+p&#093;:mt-4 &#091;&amp;_strong:has(+br)&#093;:inline-block &#091;&amp;_strong:has(+br)&#093;:pb-2\">La transformaci\u00f3n cultural es tan crucial como el cambio tecnol\u00f3gico a la hora de adoptar la IA y los principios de la banca profunda.<\/li>\n<li class=\"my-2 &#091;&amp;+p&#093;:mt-4 &#091;&amp;_strong:has(+br)&#093;:inline-block &#091;&amp;_strong:has(+br)&#093;:pb-2\">La participaci\u00f3n proactiva basada en datos y el bienestar financiero ser\u00e1n fundamentales para las futuras relaciones entre los bancos y sus clientes.<\/li>\n<li class=\"my-2 &#091;&amp;+p&#093;:mt-4 &#091;&amp;_strong:has(+br)&#093;:inline-block &#091;&amp;_strong:has(+br)&#093;:pb-2\">Los bancos exitosos combinar\u00e1n tecnolog\u00eda innovadora como la IA agente con experiencias hol\u00edsticas y personalizadas, al tiempo que se centran en la gesti\u00f3n del cambio, las ganancias r\u00e1pidas y la preparaci\u00f3n regulatoria para impulsar una mayor lealtad del cliente y un impacto organizacional.<\/li>\n<\/ul>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":11,"featured_media":9983,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[298],"tags":[],"class_list":["post-9979","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Deep Banking Podcast | Ep 3. 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