{"id":9965,"date":"2025-08-25T16:23:55","date_gmt":"2025-08-25T08:23:55","guid":{"rendered":"https:\/\/www.moneythor.com\/?p=9965"},"modified":"2025-09-03T15:10:46","modified_gmt":"2025-09-03T07:10:46","slug":"podcast-de-banca-profunda-episodio-2-el-auge-de-la-ia-en-la-banca-digital","status":"publish","type":"post","link":"https:\/\/www.moneythor.com\/es\/video\/podcast\/podcast-de-banca-profunda-episodio-2-el-auge-de-la-ia-en-la-banca-digital\/","title":{"rendered":"Podcast Banca Profunda | Ep. 2. El auge de la IA en la banca digital"},"content":{"rendered":"<div class=\"row\"  id=\"row-199716370\">\n\n\t<div id=\"col-503123067\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p>Este episodio del podcast Deep Banking presenta a Martin Frick, CEO de Moneythor, en una conversaci\u00f3n con Vivek Seetharaman, director de producto de Moneythor, centr\u00e1ndose en la evoluci\u00f3n de la banca digital y el papel transformador que la IA desempe\u00f1a actualmente en el sector. El podcast analiza c\u00f3mo la banca ha evolucionado desde los servicios en l\u00ednea de la era de internet hasta las experiencias digitales hiperpersonalizadas actuales, impulsadas por la IA. Analizan c\u00f3mo la tecnolog\u00eda y las expectativas de los clientes han evolucionado, impulsando a los bancos a replantear la interacci\u00f3n y a ofrecer m\u00e1s que solo servicios transaccionales.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n<div class=\"video video-fit mb\" style=\"padding-top:56.25%;\"><p><iframe loading=\"lazy\" title=\"El auge de la IA en la banca digital: pasado, presente y futuro\" width=\"1020\" height=\"574\" src=\"https:\/\/www.youtube.com\/embed\/IThbY03A4kw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<\/div>\n<div class=\"row\"  id=\"row-454267488\">\n\n\t<div id=\"col-1184027340\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p class=\"my-2 &#091;&amp;+p&#093;:mt-4 &#091;&amp;_strong:has(+br)&#093;:inline-block &#091;&amp;_strong:has(+br)&#093;:pb-2\">Este episodio del podcast Deep Banking presenta a Martin Frick, CEO de Moneythor, en una conversaci\u00f3n con Vivek Seetharaman, director de producto de Moneythor, centr\u00e1ndose en la evoluci\u00f3n de la banca digital y el papel transformador que la IA desempe\u00f1a actualmente en el sector. El podcast analiza c\u00f3mo la banca ha evolucionado desde los servicios en l\u00ednea de la era de internet hasta las experiencias digitales hiperpersonalizadas actuales, impulsadas por la IA. Analizan c\u00f3mo la tecnolog\u00eda y las expectativas de los clientes han evolucionado, impulsando a los bancos a replantear la interacci\u00f3n y a ofrecer m\u00e1s que solo servicios transaccionales.<\/p>\n<p class=\"my-2 &#091;&amp;+p&#093;:mt-4 &#091;&amp;_strong:has(+br)&#093;:inline-block &#091;&amp;_strong:has(+br)&#093;:pb-2\">En la charla, Vivek explica c\u00f3mo comenz\u00f3 el proceso con los bancos, que manejaban monta\u00f1as de datos de clientes y luchaban por convertirlos en interacciones significativas. Los primeros esfuerzos de IA se centraron en el aprendizaje autom\u00e1tico b\u00e1sico para crear segmentos de clientes, pero ahora la tecnolog\u00eda avanza hacia la verdadera personalizaci\u00f3n, permitiendo interacciones de &quot;segmento \u00fanico&quot; basadas en el comportamiento y las preferencias. Se adentran en aplicaciones pr\u00e1cticas de IA, optimizando operaciones de backend como la incorporaci\u00f3n y la evaluaci\u00f3n de riesgos, impulsando a los gestores de relaciones con informaci\u00f3n basada en IA y avanzando con cautela hacia herramientas de cara al cliente basadas en IA. Las preocupaciones regulatorias son reales, pero con las debidas medidas de protecci\u00f3n, el potencial transformador de la IA es enorme.<\/p>\n<p class=\"my-2 &#091;&amp;+p&#093;:mt-4 &#091;&amp;_strong:has(+br)&#093;:inline-block &#091;&amp;_strong:has(+br)&#093;:pb-2\">Las conclusiones clave incluyen:<\/p>\n<ul>\n<li class=\"my-2 &#091;&amp;+p&#093;:mt-4 &#091;&amp;_strong:has(+br)&#093;:inline-block &#091;&amp;_strong:has(+br)&#093;:pb-2\">El \u00e9xito de la banca digital ahora est\u00e1 profundamente ligado a la conversi\u00f3n de datos en experiencias significativas y personalizadas, en lugar de solo ofertas de productos.<\/li>\n<li class=\"my-2 &#091;&amp;+p&#093;:mt-4 &#091;&amp;_strong:has(+br)&#093;:inline-block &#091;&amp;_strong:has(+br)&#093;:pb-2\">La adopci\u00f3n de IA debe equilibrar la innovaci\u00f3n con el cumplimiento y la gobernanza pragm\u00e1tica<\/li>\n<li class=\"my-2 &#091;&amp;+p&#093;:mt-4 &#091;&amp;_strong:has(+br)&#093;:inline-block &#091;&amp;_strong:has(+br)&#093;:pb-2\">Los bancos a\u00fan est\u00e1n en las primeras etapas de la curva de adopci\u00f3n de la IA, haciendo malabarismos entre el entusiasmo y las realidades operativas, lo que hace fundamental adoptar un enfoque \u00e1gil y encontrar el equilibrio adecuado entre crear y comprar soluciones de IA.<\/li>\n<\/ul>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":11,"featured_media":9974,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[298],"tags":[],"class_list":["post-9965","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Deep Banking Podcast | Ep 2. 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