{"id":9505,"date":"2025-02-10T09:47:38","date_gmt":"2025-02-10T01:47:38","guid":{"rendered":"https:\/\/www.moneythor.com\/?p=9505"},"modified":"2025-02-28T16:44:55","modified_gmt":"2025-02-28T08:44:55","slug":"en-la-era-de-la-banca-profunda-moneythor-se-lanza-en-america-latina","status":"publish","type":"post","link":"https:\/\/www.moneythor.com\/es\/presione-soltar\/en-la-era-de-la-banca-profunda-moneythor-se-lanza-en-america-latina\/","title":{"rendered":"En la era de la banca profunda, Moneythor se lanza en Am\u00e9rica Latina"},"content":{"rendered":"<ul>\n<li>Los clientes globales de Moneythor incluyen Standard Chartered, DBS, ANZ y NAB<\/li>\n<li>Enrique Ramos O&#039;Reilly, exdirector de Temenos, liderar\u00e1 las operaciones en Am\u00e9rica Latina<\/li>\n<li>La llegada refleja la demanda de una &quot;banca profunda&quot; en toda la regi\u00f3n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Miami \u2013 7 de febrero de 2025<\/strong> \u2013 Moneythor, el motor de personalizaci\u00f3n todo en uno para proveedores de servicios financieros, anunci\u00f3 hoy su llegada a Am\u00e9rica Latina. Las operaciones regionales estar\u00e1n dirigidas por Enrique Ramos O&#039;Reilly, presidente de Moneythor para las Am\u00e9ricas. Este veterano de 25 a\u00f1os de experiencia en banca y tecnolog\u00eda financiera dirigi\u00f3 el negocio de Temenos en Am\u00e9rica Latina y el Caribe durante m\u00e1s de una d\u00e9cada y su experiencia incluye puestos en Sofgen y Finantix.<\/p>\n<p>Moneythor ayuda a instituciones financieras globales, como Standard Chartered y DBS, a construir relaciones m\u00e1s profundas, duraderas y valiosas con sus clientes. Lo logra a trav\u00e9s de su motor de &quot;personalizaci\u00f3n&quot;, una plataforma que garantiza que el contenido y los mensajes correctos se entreguen a los clientes correctos en el momento correcto. Este proceso se implementa a lo largo de todo el ciclo de vida del cliente, desde la adquisici\u00f3n y la activaci\u00f3n hasta la interacci\u00f3n con su conjunto de ofertas, que incluyen referencias, administraci\u00f3n del dinero, fidelizaci\u00f3n y m\u00e1s.<\/p>\n<p>Enrique Ramos O&#039;Reilly, presidente de Moneythor para las Am\u00e9ricas, describi\u00f3 a Am\u00e9rica Latina como un pa\u00eds que est\u00e1 entrando en la era de la &quot;banca profunda&quot;. Moneythor ha observado que esta tendencia ha afectado a clientes de otras regiones clave, como el sudeste asi\u00e1tico y Oriente Medio. Las transacciones est\u00e1n siendo reemplazadas por el compromiso y los proveedores de servicios financieros buscan construir relaciones genuinas con sus clientes.<\/p>\n<p>\u201cLa banca profunda va m\u00e1s all\u00e1 de la transacci\u00f3n. Se trata de brindar consejos y conocimientos relevantes y personales para cada consumidor, y contenido contextual que refleje la situaci\u00f3n real del consumidor. Cada vez m\u00e1s, tambi\u00e9n se trata de ofrecer servicios y experiencias que van m\u00e1s all\u00e1 de las finanzas. Esto incorpora elementos de estilo de vida para profundizar la relaci\u00f3n y garantizar la distinci\u00f3n\u201d, afirma.<\/p>\n<p>\u201cY esto ya ha llegado a Am\u00e9rica Latina. Hoy en d\u00eda, los consumidores simplemente ignoran las propuestas que son inoportunas o irrelevantes. Estas reglas son igualmente aplicables cuando se trata de proveedores de servicios financieros\u201d.<\/p>\n<p>Seg\u00fan las investigaciones, estas realidades son particularmente evidentes en Am\u00e9rica Latina. En M\u00e9xico, por ejemplo, el 651% de los consumidores afirm\u00f3 que prefiere comprar en comercios que ofrecen sugerencias personalizadas. Una proporci\u00f3n similar (611%) &quot;espera un servicio m\u00e1s personalizado con IA&quot;.<\/p>\n<p>Esta tendencia se refleja en toda la regi\u00f3n; seg\u00fan una investigaci\u00f3n de Deloitte, la \u201chiperpersonalizaci\u00f3n\u201d es una expectativa creciente entre los consumidores: el 53% busca ofertas bancarias personalizadas y el 62% espera que las organizaciones anticipen sus necesidades.<\/p>\n<p>\u201cEstos son los nuevos &#039;imprescindibles&#039; para los consumidores de hoy. La expansi\u00f3n de Moneythor a Am\u00e9rica Latina significa que m\u00e1s bancos y proveedores de servicios financieros podr\u00e1n aprovechar estas exigencias y crear relaciones m\u00e1s profundas y valiosas con sus clientes\u201d, a\u00f1ade Enrique.<\/p>\n<p>&nbsp;<\/p>\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1255452662\">\n\t\t<a class=\"\" href=\"#newsletter-subscription-blog\" >\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"299\" src=\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/02\/Article-CTA-NEW-BRANDING.png\" class=\"attachment-large size-large\" alt=\"Suscr\u00edbete al bolet\u00edn de Moneythor\" srcset=\"https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/02\/Article-CTA-NEW-BRANDING.png 1024w, https:\/\/www.moneythor.com\/wp-content\/uploads\/2024\/02\/Article-CTA-NEW-BRANDING-768x225.png 768w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\t\t\n<style>\n#image_1255452662 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Moneythor\u2019s global clients include Standard Chartered, DBS, ANZ &amp; NAB Ex-Temenos head Enrique Ramos O\u2019Reilly to lead Latin America operations Arrival reflects the demand for \u2018deep banking\u2019 across the region &nbsp; Miami \u2013 7 February \u201925 \u2013 Moneythor, the all-in-one personalisation engine for financial services providers, today announced its arrival in Latin America.\u202f Regional operations [&#8230;]\n","protected":false},"author":11,"featured_media":9506,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[285],"tags":[],"class_list":["post-9505","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Deep Banking Era, Moneythor Launches in Latin America<\/title>\n<meta name=\"description\" content=\"Latin America as entering the age of \u2018deep banking\u2019, a trend Moneythor has seen impact clients in South East Asia and the Middle East.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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